The key is to stay on top of what is being said about your company. This is no easy feat. Scouring the Internet and news feeds so you know how your online public image is holding up is time-consuming. That’s why companies are turning to online reputation management specialists. They have the know-how and resources to ensure any slip in your online credibility is identified and rectified … quickly. This limits its reach and saves your online image and off line credibility.
Aside from hiring a reputation management company, you can take a few steps on your own if you want to help ensure your company is seen in the best light.
For those just starting out with your Internet ventures, there are many ways to help make sure your website presents you accurately.
Ensuring quality online content for a website is one of the easiest ways to prove to users you’re the real deal. Use keywords that are relevant to your industry, but don’t make false promises or overuse phrases – doing so can make you sound spammy.
Another step is to have a cleanly designed web page. Avoid too many bright colors, pop-ups, or ads that are ill-placed and distract from the business’s services.
Finally, stay up-to-date on what’s being said about your company. Search online and news feeds, and keep on top of your social media platforms. Comments and questions should be answered in a timely manner and in a professional tone. Doing so will also help improve customer service within your company.
How to Make a Comeback to Negative Exposure
Once you’re already in the Internet side of a business, it can be extremely difficult to dig yourself out of a hole. Whether that hole contains comments from a disgruntled former employee or poor reviews by customers, they can be timely and costly to fix.
Responding quickly and professionally on the public venues that contain the negative exposure is key. Since you can’t erase it, your only option is try to make it less powerful.
The next step is getting search results to show only positive results. By creating a company blog, Facebook account, sister sites, and writing content (like press releases) for distribution online, you’re creating content that can push the negative reviews off to page 2, and into oblivion.
Use these simple tips and advice to help create a solid online reputation for your company. Websites bring in new customers every day and a quality website can help make them yours.
This guest post is brought to you by Mary, who enjoys blogging about anything related to technology, from innovations in rat traps to secrets behind Internet marketing.