This year, you’re in charge of hosting your company’s huge corporate event. You’ll have to find a venue, purchase decorations, send out invitations, book a caterer and plan for entertainment. Corporate events can be enormous, especially if people outside of the company are invited. For example, many corporate events invite guests who are current clients or potential clients. Putting your best foot forward at an event of this magnitude isn’t an easy task. Plus, all eyes will be on the host. Even skilled party planners sometimes have trouble coordinating large scale corporate events. Luckily, there are a few tricks of the trade that will make planning the perfect corporate event a bit easier.
Knowing how to present yourself at a corporate event is possibly the most important skill to master. The host should always dress the part, even if the rest of the guests are dressed casually. The host’s attire should be formal and should stand out from the rest of the crowd without being loud. It should be obvious who the host of the event is simply by scanning the room. As a host, you should always have a smile on your face. Even if the event is falling apart and things are going wrong, it’s important to always put a calm, collected face forward. Resolving problems and staying confident throughout the night are key to overcoming obstacles and dealing with whatever goes wrong. One of the biggest things to remember is to not drink excessively at the event. You can’t effectively and professionally host a corporate event if you’re drunk. Keep it to one alcoholic drink every hour and sip water in between.
In a world where marketers rely heavily on the Internet and social marketing, print ads are dwindling in occurrence and quality. Stand out from the crowd with quality print advertisements. Despite what many Internet marketers may thing, print ads are actually extremely powerful in gaining new customers. Ads will showcase your company’s products or services. Create flyers, brochures or even catalogs that reflect your business. You can also create print ads that contain important information about the event itself or about a new product or portion of your business that you’re launching. These advertisements will be given out to your guests at the event.
Corporate Events on a Budget
Corporate events can be pricey. When the economy is down, the budget for business events has to be lowered too. There are a few simple ways to cut costs and still throw a quality corporate event. Instead of having a dinner, host a lunch or cocktail party instead. Serve sparkling wine instead of having a full bar. Hold the event sometime between January and March, when venue rates are lowest. Also, if you have the event on a week day, you’ll save a bundle, since rates are highest on the weekend. The best way to save money on a venue is to host the event in someone’s home instead of renting space.
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Claire is a Corporate Events Planner in Sydney, Australia, where she has been helping businesses plan important corporate events for the last 10 years. Claire has held events in all of the major corporate event venues Sydney has to offer.