Shop fittings and shop displays are vitally important to the layout of a commercial premises, as it can be the difference between a customer buying or not.
Visually appealing shop layouts are there not just to be eye candy, but to make sure the goods are shown off in the best possible way.
Having a good selection of difference shop fittings will give you the flexibility to design your shop so that different types of goods can be rearranged quickly and presented in the best possible way.
Below are some examples of different types of shop fittings you may want to consider and their possible uses.
Clothes and dress rails.
Clothes and dressed rails are just there to hang clothes off, right?
If you want to present your clothing like a discount store, then regular old clothes rails will do.
For a much more attractive way to present garments, there are many more clothes rails available to fulfil this need. Circular rails, garment rails, feature rails, dressed rails and many more. Your choice will depend on what garments you want to present and the look of the rest of your shop.
Garment rail should come in a variety of sizes and colours. Pick a colour that will not clash with the garment colours.
If you are thinking of buying large garment rails, then check that the wheels or castors are robust enough to take being pushed around a busy shop.
If you are looking for something more stylish to present your garments in the shop, then there are many options on the market. There are many different sizes and shapes of merchandising display stands, such as spiral, circular and multi-armed versions. These usually fit well in a boutique type setting.
You should have lots of choice when it comes to clothes and dress rails for your shop. The ones you buy, will be dependent on the products you are selling.
Close mannequins aren’t just blobs of plastic to hang garments from. They arguably have to be as appealing as the garments themselves to attract customers.
There are many different types to choose from these days. You mainly have the choice from male mannequins, female mannequins, child mannequins, flexible mannequins, sports mannequins, plus-size mannequins, dressmaker mannequins and display busts.
All the above mannequins are usually used in shop windows, but can be used anywhere else throughout a store.
A lot of people will look for realism in a mannequin. This will be dependent on your needs. Most suppliers will advise you on which mannequins are best suited for which garment types.
Portable displays are important for presenting new products, special offers and anything else you wish to be attention grabbing.
If you’ve not used portable displays before, then visit your favourite store or boutique shop. See how they arrange their products and present their special offers. There will be most likely using portable display stands of one variation or another.
Portable displays are available as roller banners, tension fabric displays, pop-up systems, display plinth, modular displays and many other niche display types.
If you are not sure which ones will work for you, ask a supplier and they are sure to help you out.
A well presented shop that displays all its products in an appealing way and leads customers through the shop in a stimulating environment, will sell more products than the shop with no display appeal.
Look at all the display options then plan your shop accordingly.
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