Are We getting Older, or Better?

13 Apr

Between 2000 and 2010, the United States population ages 65 and over grew more than 15%. And by 2030, 70 million Americans (about one out of five) will be over age 65.[1]






Today’s seniors are aging differently.

Remember Grandma? When she was fifty, was she considered vibrant, active, and maybe even kinda hot? If your grandmother was anything like my own, the answer is a very definite “No!”. (Sorry Grandma.) Grandma was a terrific cook, a fascinating conversationalist, and a mean gin rummy competitor. But at fifty, she was overweight, out of shape, and didn’t expect to win any beauty contests.

Compare that with today’s Baby Boomers, who at ages 49+ command respect in all areas of life. They expect to age gracefully: to live well, feel good and to remain active and attractive.

But is that expectation realistic? At Live 2 B Healthy® Senior Fitness, we think so.

By offering fitness classes on-site at co-ops, assisted living communities, skilled nursing residences and even memory care housing, Live 2 B Healthy® Senior Fitness supports a healthy lifestyle at every age.

Older adults lose, on average, 30% of their muscle mass between ages 50 and 80.”   – University of Potsdam study, 2011

“It’s an exciting time to be in the senior fitness industry,” enthuses Live 2 B Healthy® president and CEO Cory Czepa. “Seniors expect to live longer and better. And the results we see show that it’s entirely possible.”

Czepa refers to the Minnesota-based company’s individual fitness tests, conducted three times each year. Test results with elderly fitness class participants, ranging from ages 68 to 105 show remarkable improvements in balance, strength and flexibility. Some individuals have shown over 200% improvement in as little as four months.

And fortunately for seniors, the company is thriving as well. Founded in 2008, the company now has a number franchise owners operating in California, Utah, Colorado, Texas, Missouri, Iowa, South Dakota, and Minnesota, and is on the path to becoming a national name.

“I wish my parents had had access to this program, and so it’s our commitment to seniors that Live 2 B Healthy® Senior Fitness will be available in every state by 2017,” comments John Meyers, director of operations.

Meanwhile, the company’s web site ( offers seniors and their families tips and research on healthy aging. And franchise regions are available in many states.

For more information about the company, please visit, or contact George Masmanides at

[1] United States Census Data


One response to “Are We getting Older, or Better?

  1. stevie

    April 13, 2012 at 1:58 pm

    I was a dirty young man and if I take better care of myself I can aspire to be a “director of dirty old men” I call it “creative retirement ”
    (Now where did those two 60 something chicks go.they looked hot!)


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