One thing I’ve never heard anyone complain about is having too many sales. Now, your business can certainly grow more quickly than you expected, and you may have to find ways to scale it and keep up, but in all actuality, who isn’t looking to boost sales a bit?
There are some things that you can do right this very moment that can help increase your brand awareness, and pull customers in from sources that you otherwise may not have.
Here are 3 simple ideas that you can implement into your marketing plan immediately:
1. Start using coupon sites. This is a strategy that I started awhile back, after I started inserting coupon codes on some of the standard business promotion sites, like Manta and Merchant Circle, offering discounts on orders at my website. When I saw the codes being used by my customers quite frequently, I decided to see where else I could place coupons for my company.
Do a search for coupon sites in your favorite search engine, and start visiting these pages. Some of them have quirky hoops that you need to jump through in order to get a coupon listed, but many of them allow just about anyone to add a coupon for any store, both online and offline. Some of my favorites that I have seen some good return on, and were easy to submit my coupon codes to, are 247coupon.com, hotfrog, retailmenot.com, and coupon chief.
2. Start Pinning on Pinterest. Ok, so this is a simple marketing strategy that you should be using if your particular niche is catered to women. Pinterest is an image-sharing platform that has taken social media by storm. 90% of its users are female.
Create a pin board, using product images and other interesting content, in hopes that it will go viral. Infographics, which are a hot marketing tool, are great for pushing out on Pinterest.
3. Start “thanking” your customers. Well, you should be doing this literally all the time. However, do you ever make that extra effort to wow your customers?
Show them how much you appreciate their business, and surprise them with complimentary items when they place a big order with you. Also be sure to take care of the customers that have been loyal to you for a long time. They may place smaller orders, but the fact that they have consistently done so for a few years, certainly deserves recognition with a small token of your appreciation. Sending a “thank you” note, along with a gift card for gas, movies, coffee or books, in their order or out-of-the-blue, will go a long way with a customer.
Gestures like this will be remembered by them when it comes time to reorder, and one of your competitors is offering a better price. Many consumers will go with a business they feel comfortable with, and who they know will treat them well, even if it means paying a few dollars more. It can also help to smooth things over a bit if/when there may be a customer service problem in the future.
I know there are many other things that go into a marketing plan, but start implementing these tactics, and I guarantee you’ll start attracting more buyers.