How to Make Time to Promote Your Business

18 May

As a business owner myself, I know how difficult it can be to juggle all of the tasks associated with just “running” the business from day to day. It’s very easy to get caught up in all of these things, but you must not forget that you need to make sure you are reaching out to new people, and constantly growing your bottom line.

How often do you get to the end of the day, and as you reflect, you can’t really remember the individual things that you accomplished, or anything you did to attract new business? The entire day was just a blur of random tasks that you took care of as they arose, and now the day has come and gone. I am guilty of this much more often than I would like to admit. It comes down to time management.

Your sales are the lifeblood of your business, and so it’s extremely important that you allot some time to take good care of your current customers, as well as gain new ones. That’s the only way your business will grow.

I was reading a blog post recently about tips and tricks to stay organized and clutter-free around the home. One of the tips they offered made complete sense. If you want to keep your home clean and clutter-free, try spending 15-20 minutes each night, cleaning a different room in the house. This will keep all (or most) areas of your house clean all the time, and it eliminates the thought of having to spend your Saturday or Sunday cleaning your entire house. Knowing that there is such a large task ahead of you is what keeps people from doing it in the first place. Instead, do it little by little.

Ok, enough of my Martha Stewart moment. But this same technique should be applied to your business…especially when it comes to promoting it. You should be setting aside an hour per day to focus on promoting your brand.

Eliminate all distractions, and use this time to hop on the phones, create an email marketing campaign, hand out fliers, update your social media profiles, or write a blog post. These are just a few things that you can do to generate some leads and get more traffic through the door (or computer).

You’ll be surprised at how much business you can gain from just 1 hour of promotion each day, and eventually it won’t even feel like you’re putting in a whole lot of effort.

John Ehlenbeck is a small business owner, and contributing writer for Aprimo Integrated Marketing Management software.


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