Enhancing Your Social Media Space

03 Oct

To make it in the world of retail, business owners need a killer product, a great space to match, competitive pricing and fantastic customer service. Now with the social media world exploding with potential business opportunities, many retail store owners are looking into how they can utilize the various spaces available in social media to gain popularity for their business. So what specifically can retail owners do to enhance their social media space?
Facebook is where business owners can collect their loyal customers. Entice customers to be a fan on Facebook by offering exclusive offers, or reveal your new line of skinny jeans on the fan page first. If you’re new to Facebook, ask customers as they check out to join the Facebook page.
Once you have a loyal following, encourage your followers to share your product with others. This can be as easy as holding a contest or circulating a special offer for your product. Even just revealing an exciting new product will encourage your followers to talk about the new product with their friends.
Facebook can also be an extension of a business’s customer service. If someone raves about an item they just purchased, thank them for their business. If someone posts a complaint, address the problem immediately. If a disappointed customer ends up pleasantly surprised by your service, they will let their friends know.
Twitter is a unique platform in that it extends a businesses’ reach to its loyal followers, while allowing business owners to establish themselves as leaders in their industry and connect with other retailers.
Tweets should be more informational and much less promotional. A clothing retailer can tweet about anything from the hottest trends that season to a recent fashion mishap that has been all over the news.
Business owners should, however, remember their brand when expanding their tweet repertoire. A hip, young company should have a much different tweeting style than an older, conservative company.
A blog gives a company the chance to expand on the expertise they establish on Twitter. Many businesses, in fact, will base their tweets on key points they make in their blog posts and then link back to the blog.
While the blog medium allows for longer posts and more information, remember people have a much shorter attention span online, so keep the posts to around 600 words or so. Pictures, short paragraphs and bullet points are also good things to include in a blog.
Fernanda Bohme owns Bohme Boutique, a growing retail chain. For more information please click here.


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