Trade shows are an exciting time when industry leading companies and experts come together under one roof to promote their offerings. Yet, they can be challenging to market to prospects who may be interested in the information as many trade shows are advertised in limited groups. Trade shows can be expensive and time consuming to market because they are oftentimes huge events involving large groups of vendors all competing for business.
However, social media tools such as Facebook have become a cost effective and useful method to invite others who are not directly related to trade show publications. This makes Facebook a great way to draw attention to upcoming trade shows, months in advance, across multiple online networks. Here’s how to start using Facebook for trade show marketing.
Create a branded, group Facebook page for the trade show network.
Your very first step as a social media marketer is to develop an actual group page on Facebook that displays the trade show information in all its blazing glory. You’ll want to develop a nice header image and a logo that tells others in an instance what your trade show is about and how it can benefit attendees. The idea is to stand out from other trade show producers by developing an online brand that captures the essence of your industry and your expertise as a trade show manager.
Integrate the Facebook page with other advertising methods.
Once you have your Facebook group page established, you can then start sharing it with all of your networks. A good way to do this is to add a Facebook button to all your other marketing materials, like your website, your print promotional items, and even letters you send out to potential vendors. If you run radio or television ads, make sure to mention you are on Facebook and to follow you for exclusive updates.
Schedule vendor events prior to the trade show date.
Facebook is an ideal platform for creating trade show events and inviting others to learn more. Take the time to plan events months in advance with a monthly vendor webinar to explain the benefits and opportunities at the trade show. Offer special deals that are exclusive for participants, such as reduced table fees and marketing premiums. Create a buzz around upcoming trade show events and ask your social followers to share with those who may be interested in being part of your network.
Use the Facebook page to share trade show information and images.
In addition to the other methods you use to advertise your trade show events, your Facebook page is the ideal place to share lots of exclusive information, imagery, and offers to your followers. Post at least daily about your trade shows, how successful they are, what vendors are attending, and your focus on building quality events for businesses to launch their offerings. Get in front of your market through strategic posts by region and industry.
Any trade show can benefit from exposure on Facebook as well as other forms of social media promotions. Take the time to develop a brand across all your marketing methods, but be sure that you share your Facebook account to draw the right people to your events.
About the Author: Thomas has been writing about trade show topics for companies like Nimlok Online for more than a decade. When not writing, you can find Paul at home with his family or training at the gym for his next triathlon.