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Networking In Business: The Difference Between Success Or Failure

22 Feb

Business NetworkingNetworking efficiently can be the difference between success and failure in business. Each industry requires time and patience to build a sustaining relationship with customers built on diligence, trust and respect. Have you done your marketing and do you know exactly what your customers want and need and why will your business supply those needs better than a competitor? What set your business apart from the rest? If you offer graduate positions, how can you be sure that you will receive any applications without trying the effective tool of networking?

Try Public Relations (PR) to Push Forward a Product or Service

There are a great many organisations that work solely on building a successful networking of contacts who can support any industry to succeed. Public Relations or PR is one such industry that successfully networks people and businesses with the right people and places. Word of mouth is powerful and the more people who learn of your product or service, the better your business.

The Power of Advertising

The world of business is fiercely competitive. Salespeople, senior executives, politicians, or community leaders earn their recognition through effective networking. There is no denying that customers are bombarded daily with sales pitches, email advertising, street advertising, transport advertising and magazine advertisements, many of which are posted thorough the door, watched on the television, or heard on the radio. Celebrities are carefully chosen to endorse a product and some celebrities are paid millions of pounds to do this. Manufacturers believe that a celebrity will give the product credibility and this type of marketing works very well to sell sportswear, fragrance, make-up and other accessories.

Not every type of industry can afford to hire a celebrity to endorse the product or service, but there are a wide range of celebrities to choose from, each with their own price tag. If you can manage to get a celebrity to support your product or service then it is more likely to become a success.

Time to Hire the Networking Experts

If you are a master in networking then go right ahead and spread the message about your product or service. However, if you have no previous experience in networking, it is better to hire an expert. If your business is new then you can expect small sales unless you get your product or service into the public. Relying on word of mouth needs a fair number of sales first. It is always good to have a website to support your product or service. Excellent marketing tools include Facebook, Pinterest, LinkedIn and Twitter, although there are hundreds more to choose from.

Good networking will set you apart from your competitors. Questions to ask during your market research could include “Why do you use a specific product or service.” Expect a response along the lines of because he or she enjoys the brand, the customer service is good and the company is trustworthy. Profit is important in business, but so too is customer service. Remember the saying, ‘The customer is always right.’ Offer feedback to a customer after an email or phone call, as this can help you put right what is currently wrong.

Success in business comes from networking, building a customer’s trust, cultivating a relationship with suppliers, and leveraging your network.

The Key to Success or Failure

Successful networking provides many benefits for your business, including:

  • The development of information resources
  • The creation of referral networks
  • The building of a network of contacts
  • Being able to learn more about your community and become involved in events
  • The ability to supply graduate jobs
  • To simplify and triumph in win-win relationships
  • To build excellent personal relationships
  • To change aspects of your industry

There are many effective ways to promote your products or services through networking, with public relations and market research being two useful examples.

Frankie Hughes is a writer who has a keen interest in the business sector. She suggests that if you are planning to network and promote a product or service in the West Midlands, then there are plenty of great apartments in Northampton to hire overnight.

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One response to “Networking In Business: The Difference Between Success Or Failure

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