One of the biggest trends in small business right now is the use of mobile applications in order to make an operation more productive. Large businesses are increasingly using apps, too, however in these cases they are usually a compliment to what is already in place.
For small companies and start-ups, business apps can be the difference between success and failure. While that statement can seem an extreme one, the financial and time savings that apps can give to a business owner, particularly sole traders, are valuable, and mean that resources can instead be directed towards product development, building customer relationships, and selling.
How can you choose the best apps for your business, and then use them to ensure your company hits the big time?
Do You Really Need It?
When you head to an app marketplace, it is very easy to be taken in by everything on offer. Therefore, write down everything that you need to do that you think an app might be able to achieve for you.
The purpose behind this is simple. By doing it this way, you will write down what you need, and keep your business as simple as possible. If you were to head to an app store right away, you would soon find yourself downloading all kinds of apps that achieve nothing but making your business more complicated than it needs to be.
Look Further for Reviews
Rather than just checking out the reviews on the app stores themselves, find forums where apps are discussed. This way, you will be able to connect with fellow business owners and strike up a conversation and ask questions, rather than make a decision based on a few sentences, which may have been written in hasty joy or anger.
Business magazines and social feeds will also be a valuable resource, as they feature news and reviews on the newest and most effective apps that could make a difference for you.
If you have employees in your business, they will be working to a specific set of objectives and a job description at all times. Should they fall below the required performance level, you review their role and question whether someone else could do it better.
You should take exactly the same approach to your mobile apps. If you are using a profit and loss tool, does it give you a detailed breakdown of all incomings and outgoings? Does your mobile invoicing system allow you to send invoices straight away from your device, or do you have to import the file into email first?
Be clear in your head what each app should do, and if they aren’t making your life easier or performing their role, deal with them as you would an employee.
Taking this approach to sourcing mobile business apps will leave you in a great position to get on with the job of generating revenue for your company, which in turn will see you in a strong place when it comes to expanding your brand.
Robert is an online content writer with a specific interest in the technology sector. Robert regularly writes about emerging trends, such as managed VPS hosting, as well as popular apps that can help to make businesses more efficient and profitable.