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Monthly Archives: May 2013

Thank You LinkedIn – NOT part 3

Here is an explanation of the navigation changes that I found.  It might have been really nice of them to actually email us all (especially those of us that were viewed in the top 1%) and let us know before the change went into effect.  I guess that is just not their style.

li headerChanges to the Top Navigation Links on the Homepage

How do I find places that I used to see on my top navigation bar?

Last Reviewed: 05/24/2013

Report Answer Inaccuracies

With the new version of LinkedIn navigation, certain features may have moved or changed. Below is a list of items and how you can find them.

  • Inbox – Click the Inbox icon at the top right of your homepage to access your messages and invitations.
  • The top navigation bar disappears as you scroll down the page – To see it again, move your cursor to the top of the page. You’ll also see it when you scroll in the upward direction, or scroll all the way to the top.
  • Skills and Expertise – Go to http://www.linkedin.com/skills/, or move your cursor over any of the skills listed on a profile and click the title of the skill.
  • Recruiter link – If you have a Recruiter account, you’ll find the Recruiter link by moving your cursor over your profile photo at the top right of your homepage and selecting Go to Recruiter. You can also log into Recruiter via http://www.linkedin.com/recruiter/.
  • LinkedIn Today, Influencer Posts, and Channels – Move your cursor over Interests at the top of your homepage and select Influencers.
  • Your Company Page – Move your cursor over Interests and select Companies. Then search for your Company and click its name in the dropdown list.
  • Groups – Move your cursor over Interests and select Groups. You’ll see the list of groups you are a member of.
  • Recommendations – Go to your profile page and scroll down to the Recommendations box.
  • Polls – Go to polls http://polls.linkedin.com/ or share polls within a group.
  • Students and Alumni – Go to LinkedIn Alumni at //www.linkedin.com/college/.
  • Signal – Go to http://www.linkedin.com/signal or click the Search icon at the top of your homepage and then click Updates in the top left.
  • Manage Team Accounts for Sales Navigator – If you’re a team admin, move your cursor over your profile photo at the top right of your homepage and select Manage Team Accounts.

 

 

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Thank You LinkedIn – NOT Part 2

PUBLISHERS NOTE:  I was able to find this, that explains how to simply post videos and images.  It seems to work pretty well and is self-prompting. It still does’t have the flexibility, of the old SlideShare application, like autostart.  I can’t figure out why they are taking this approach after spending $116M on SlideShare, but it’s not my dime….

PUBLISHERS UPDATE – 5.31.13 – Ive just been informed, and sadly confirmed, that the features below are indeed NOT available to all accounts.  Although it seemed to be no problem to drop the applications across the whole platform, for some reason LinkedIn is only allowing some accounts to upload files.  It has nothing to do with premium status, but I can upload and some of my clients cannot – yet?

 Olympus
BY EMILY PRICE
LinkedIn added the ability to showcase users’ talents in a whole new way Wednesday: pictures and video. Now LinkedIn users can add visual content to their profile pages, giving more depth to the written content already displayed on the site.For instance, a photographer might choose to include several of her best photos, or a copywriter might upload a video of that ad he wrote for last year’s Super Bowl. Architects can upload the blueprints for a building they designed, and musicians can upload videos of past performances.

Visual content can be added to your summary, work experience and education sections on the site, and can come from your computer’s hard drive or from the web.

On the flip side of the equation, people who are browsing profiles on the site can now like or comment on media uploaded to others’ profiles. A sharing option — for sharing content you find interesting with others — is also in the works.

New media-rich profiles are available now for LinkedIn members in English-speaking countries.

To add media to your own profile on LinkedIn click the “Edit” button on your profile page and follow the prompts in the summary, education and experience sections.

What sorts of content will you be adding to your LinkedIn Profile?

Images courtesy of Flickr, Alex Murphy

 

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Thank You LinkedIn –NOT!

LinkedOut

Well they have finally outdone themselves.

I thought all the crashes and “try later” warnings were bad.   Just like the “your contact list is currently not available.”

Then we had to deal with the totally random attacks on keyword stuffing by the LinkedIn Trust & Safety team.  If you look up any keyword on LinkedIn, I guarantee you that the first 4 or 5 pages of results will be keyword stuffed in the projects section. So you do the same thing, or you can’t compete.  I explained this and the fact that they could write a pretty simple algorithm to detect this, not anything like Google, but they never made an effort.

Now, just as I am getting used to my profile supposedly among the top 1% viewed in 2012, we get a total new look:  They have changed all the tabs, removed all the applications, stopped supporting blogs altogether, and cannot tell anyone when they will have the “new application” that will allow you to put up your experiences now supposedly in your summary section -all without any kind of announcement or warning.

WTF?   I make my living (in part) as a LinkedIn coach.  I have spent the better part of a complete day scrambling to read what little documentation they have, and emailing back and forth to other supposed LinkedIn Guru’s (like anyone can figure out what they are likely to do next) to figure out how to work around this latest “improvement.”

Could this have anything to do with their attempts to monetize LinkedIn?  To this point it hasn’t really made any sense to upgrade.  Keep your eyes and ears open for some sort of suggestion that there are plug-ins and gizmos available to Premium users, like video upload etc.

I’ll keep you posted as I sort this out (another day or two I didn’t have to re-invent the wheel) as it is excruciatingly apparent that they won’t.

 

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7 Body Language Tips to Bear in Mind When Negotiating.

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Negative Example: Mr X crooked his wrist and slumped his head sideways, crashing it into the open palm of his right hand.

Positive Example:  Mr X came around from behind his desk walking boldly towards his visitor. The barrier of furniture had been dissolved and Mr X met the gaze of the salesman with a disarming confidence.

Body language can betray or confirm your words. An employee can leave his hopes of a pay rise at the door if during the review he sits slouched with his legs strewn out under his boss’ desk or even in more discreet ways fails to present himself as assertive and capable. Fortunately one can boost their chances with a few tips.

1)     Don’t touch your neck

The neck is a vulnerable area. So don’t touch it. If you are rubbing the back of your neck, lightly pinching your Adam’s apple or doing other inventive neck activity this is likely to lead someone to mistrust you or communicate that obvious fact that you are uncomfortable. You will be unable to strong arm that cockney car salesman as he will jump at the signal his helpless prey has just fired off.

2)     Firm handshake

This is essential. There are few things far worse, excluding flatulence, than a flimsy moist handshake. Bill Clinton claimed he always endeavored to meet the web between the thumb and index finger. This is usually a reliable technique. However a firm handshake is not a vice grip. It is about being expressive not aggressive (not physically at least)

3)     Mr. Mime

Professor Michael Wheeler from Harvard Business School observed that “after two or more people have been in each other’s presence for just a few minutes, their behavior begins to subtly converge…breathing patterns and heart rates sync up, and they also tend to mimic each other’s posture and hand gestures.” Emulation is a sign of flattery. It shows the other party you are at ease and are subconsciously in agreement with them. This is a useful negotiating tool as often it is about aligning your interests with that of another.

4)     Contact

During the presidential debate between Barack Obama and Mitt Romney both men made use of physical contact. Obama shook hands with Romney and placed his other hand high on Romney’s shoulder. Analysts speculate that this is a gesture of control. It is also one of affection and can melt the corporate armour of the suit jacket. We touch a persons arm to guide them, to show pity, to reassure them. By doing the same in negotiation we tap into all such associations at once.

5)     Fidgeting

To be a good negotiator implies control over a situation. You cannot be in a position of control if you’re twiddling your thumbs, licking your lips whilst impatiently waggling your feet. It will put the other person on edge and scream incompetence. Relax and sit calmly. If you’re going to make any gestures, time them and execute them with conviction.

6)     Posture

If you’re sitting down, sit up and look interested. While you might not need to lunge across the table attacking the space with your elbows it is equally bad to tilt your head back and gaze at the ceiling. If you’re standing, pin those shoulders back to avoid the slouch, pronounce that chest and revert back to a primitive form of masculinity. Just don’t bash on your chest or make any gorilla roars.

7)     Smile

You’re a warm approachable and honest person. Well if you’re not that, at least this should help create that image. One part of business is about transparency, it is simply not desirable to enter any negotiations with a deceitful agent, and people prefer to be assured of credibility. A smile goes a long way here: it tells the other party that you are at ease, unstressed, and personable. In turn they may feel at ease and negotiations can continue untrammeled.

A last note on body language is that all the above can never look too contrived. Body language must be natural otherwise you risk walking around like a creepy robot or unnerving people with mistimed touchy feely gestures.

Featured images:

This article was supplied by Josh Hervall, a keen blogger and negotiation enthusiast. He writes for www.thegappartnership.com, experts in Business Negotiation Training.

 

 

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Forget B-School – Boil An Egg On An Offshore Oil Rig And Get $240,000 A Year

It was the cook who did it. After years of claim and counter claim that Australia was pricing itself out of the raw materials business, a pay claim which would see a cook on an offshore oil and gas rig paid $240,000 a year proved the point about out-of-control costs.

Even the Australian Resources Minister and lifetime union member, Gary Gray, declined to defend the high pay rates on resource projects, particularly offshore liquefied natural gas (LNG) developments.

“We do have unreasonably wage demands in the LNG industry,” Gray told an oil and gas conference in Brisbane yesterday.

A former senior executive with the Australian oil and gas producer, Woodside Petroleum , Gray knows what he is talking about, but the fact that he said it is the real news because he is a member of a pro-labor government and some of his colleagues do not agree with him.

But, even the government’s staunchest defender of high union pay claims, the Minister for Infrastructure, Anthony Albanese, had trouble maintaining his position when it was pointed out that the cook’s pay claim for working on the $34 billion Ichthys LNG project meant he would have a fatter pay packet than the Minister.

“A cook on an oil rig gets paid more money than Anthony Albanese, if he thinks that’s the way we remain internationally competitive he’s on his own,” said Opposition Resources spokesman, Ian Macfarlane.

The latest debate about pay rates occurred at the annual conference of the Australian Petroleum Production & Exploration Association (APPEA), where Gray was among friends and other speakers who picked up where he left off.

One of those was Peter Voser, retiring chief executive of the oil major Royal Dutch Shell , another was Roy Krzywosinski, managing director of Chevron Australia, the local arm the U.S. oil major, Chevron Corporation.

Krzywosinski said that while Australia was in the middle of an LNG-project building boom valued at $160 billion, high costs and high government approval hurdles meant that another $100 billion of LNG projects hung in the balance.

“Governments and industry must make changes now to capture the second wave of investment. There is an 18-to-24 month window in which to do so,” Krzywosinski said.

Voser focused on the need to improve tax policies and government regulation if Australia was to continue attracting investment in its resources sector.

The outlook for new projects in Australia has dimmed since growth in China, the country’s major customer for its exports of iron ore, coal and LNG, started to slow and internal costs exploded leading to the cancellation of a number of proposed developments, including the $40 billion Browse LNG project which has Woodside and Shell as its major investors.

With the cooling in proposed new resource investment has come a series of reality checks, including a sharp fall in the value of the Australian dollar, and a decline in the demand for labor

Forecasts of a shortage of skilled and unskilled workers had led to an international recruiting drive, but have more recently given way to a preference for local labor.

Even Australia’s richest person, Gina Rinehart, who had won approval to import up to 1,700 foreign workers for her $10 billion Roy Hill iron ore mine is now expected to recruit locally – though she will probably be offering pay rates well below the $240,000 demanded by the Ichthys cook.

 

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Penguin 2.0 Losers: Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army

by 

angry-penguin-200pxGoogle’s fourth Penguin update — what the company is callingPenguin 2.0 — hit last night, and less than 24 hours later we’re already getting a first chance to look at what sites might be considered “losers” in terms of search visibility.

In a nutshell, the list includes: porn sites, game sites and big brands like Dish.com, the Salvation Army, CheapOair and Educational Testing Service (yes, ETS, the company that makes a lot of those standardized tests you probably took as a child).

The SEO software company, SearchMetrics, has just shared its initial look at what sites have been affected the most by the latest Penguin update. As always, SearchMetrics is using its “SEO Visibility” benchmark, which looks at the visibility of a company’s web pages as they appear (or don’t appear) across a wide range of keywords in Google’s search results.

Here’s their initial list of the 25 biggest Penguin 2.0 losers:

penguin-losers-searchmetrics

There are eight porn sites on the list of 25, and four game-related sites. Of those game sites, three are listed in the top 10. (You have to merge the porn sites listed at the bottom with the sites above them to get the actual order of impact.)

There are also several well-known brands, like Dish.com, the Salvation Army, ETS, and CheapOair. REEDS jewelers has been around since 1946 and has stores in 18 states. DailyDot.com, also on the list, is a respected online news site.

The column on the far right shows how much “SEO Visibility” each website has lost — at least for the keywords that SearchMetrics tracks. This doesn’t necessarily mean that these websites are all seeing dramatic traffic losses, because they might still have high visibility for keywords that aren’t being tracked. That said, in the couple years that we’ve been reporting on the Penguin and Panda updates, lists from SearchMetrics and a couple other SEO software companies have generally been considered mostly accurate.

In his blog post, SearchMetrics founder Marcus Tober says the impact from this latest Penguin update is smaller than he expected.

It’s not the update I was expecting. I thought that this Google Penguin update would have had a bigger impact similar to Panda 1. But that didn’t happen. My first analysis shows that many thin sites, sites with thin links and especially untrusted links face the problem. In addition, some small business sites were hit because they haven’t taken SEO serious enough.

He also told us via email that the impact was much stronger in Germany than in the U.S., and SearchMetrics details some of the Penguin-hit websites in Germany in a separate blog post(German language).

 

 

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14 Revealing Signs You Love Your Startup Job

by Dharmesh Shah – 

You may not be frequently giving out an embarrassingly gushing smile and you might not write little love notes during your lunch break. But, there are ways to tell if you love your job.

Of course, no job is perfect — even the best of relationships have their down days. We all have to do things we don’t like. I love working at HubSpot, it’s the best job I’ve ever had (but, that’s by design). But, even I have “off” days where I’m not spending all my time doing things I absolutely love.love my job small

So all of the following may not be the case all of the time.  But when you love your job, many of the following should be the case much of the time:

1. You don’t talk about other people; you talk about the cool things other people are doing.

“I hear Michelle has really improved our customer happiness scores.” or  “I’d love to know how Mike managed to rescue that sale.” “Sherry developed a new tool that’s made our lives so much better.”

When you love your job you don’t gossip about the personal failings of others. You talk about their successes, because you’re happy for them – and because you’re happy with yourself.

2. You think, “I hope I get to…” instead of, “I hope I don’t have to…”

When you love your job it’s like peeling an onion. There are always more layers to discover and explore.

When you hate your job it’s also like peeling an onion – but all you discover are more tears.

3. You see your internal and external customers not as people to satisfy but simply as people.

They aren’t numbers. You think of them as real people who have real needs.

And you gain a real sense of fulfillment and purpose from taking care of those needs.

4. You enjoy your time at work.

You don’t have to put in time at work and then escape to life to be happy. You believe in enjoying life and enjoying work.

When you love your job, it’s a part of your life. You feel alive and joyful not just at home – but also at work.

5. You would recommend working at your company to your best friend…

In fact, you can’t stop talking about how cool your company is and the awesome work you’re doing even when you’re away from work. Your friends and family are envious.

6. You enjoy attending meetings.

No, seriously, you enjoy meetings. Why? Because it’s fun to be at the center of thoughtful, challenging discussions that lead to decisions, initiatives, and changes – changes you get to be a part of.

7. You don’t think about surviving. You think about winning.

You don’t worry much about losing your job. You’re more worried about not achieving your potential. Not being as impactful as you can be.

8. You see your manager as a person you work with, not for.

You feel valued. You feel respected.

You feel trusted.

9. You don’t want to let your coworkers down.

Not because you’ll get in trouble or get a bad performance review, but because you admire them – and you want them to admire you.

10. You hardly ever look at the clock.

You’re too busy making things happen. When you do look at the clock, you often find that the time has flown.

11. You view success in terms of fulfillment and gratification – not just promotions and money.

Everyone wants to be promoted. Everyone wants to earn more.

You definitely feel that way too… but somewhere along the way your job has come to mean a lot more to you than just a paycheck. And if you left this job, even if for a lot higher salary… you would still miss it.

A lot.

12. You leave work with items on your to-do list you’re excited about tackling tomorrow.

Many people cross the “fun” tasks off their to-do lists within the first hour or two.

You often have cool stuff – new initiatives, side projects, hunches you want to confirm with data, people you want to talk to – left over when it’s time to go home.

13. You help without thinking.

You like seeing your colleagues succeed, so it’s second nature to help them out. You pitch in automatically.

And they do the same for you.

14. You can’t imagine being somewhere else.

You’re having too much fun.  Learning too much.

How many of the above statements apply to you and your job?

If you said:
0-3: You may want to find a new job. Life is too short.
4-6: You don’t hate your job… but you don’t love it either. What can you do differently?
7-10: You really enjoy your job and the people you work with
11-14: You are deeply, madly in love with your job! (and your friends are definitely jealous!)

 

 

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Working Women Liberate The Corporate Bottom Line

hiercheuseAustralia’s mining industry promises job opportunities and the highest wages of any sector in the country, with average wages of $2,388.20 and an average hourly rate of $52.30, according to the ABS Employee Earnings and Hours Report.

Yet, despite the job opportunity, despite the high wages, and despite the skills shortages that make the industry unlikely to turn away anyone who can provide the necessary expertise, women still make up less than 15% of Australia’s mining workforce.

A factory at half capacity

In a speech at his annual shareholder meeting in Omaha, Nebraska, none other than Warren Buffet (the expert on good investments) claimed that the world was overlooking the most valuable investment of all by not doing more to incorporate women into male-dominated industries.

Buffest described the current state of society as being akin to a factory operating at only 50% capacity, and said that he can only imagine what humanity could achieve without having one hand tied behind its back.

Historic stigmas within certain industries need to be overcome, and greater support needs to be provided in childcare, as studies show that the salary gap between men and women widens to about 40% ten to fifteen years into their careers, which is the point at which many women start taking time off to care for children.

Tim Toohey, the chief economist at Goldman Sachs, claimed that incorporating more women into the workforce could contribute a further AU$180 billion to the Australian economy. Although there has been progress over the past 30 years, when only one in three Australian workers were female, the rate of female participation in the workforce still stands at only 59%. The mining industry is one of many sectors that will benefit from efforts to increase that number.

Breaking down social barriers

The solution begins at a grassroots level, in the educational institutions, where greater effort needs to be made to encourage female participation in engineering and other technology-related courses.

Currently only 18.2% of Bachelor of Mining Engineering graduates are women, according to Graduate Careers Australia. They make up a small proportion of the 250 mining engineering graduates per year – a figure that needs to be more than doubled to meet the demand for skills.

So, what is it that prevents women from joining the mining workforce?

The industry may be eager to welcome women now, but the social effects of their historical exclusion from the industry still need to be undone. Then there is the fact that having children makes women reluctant to pursue careers which require them to work at remote locations.

Whatever the predominant issues, they need to be addressed. The Australian Women in Resources Alliance (AWRA) is an initiative established by the Australian Mines and Metals Association (AMMA), which aims to do exactly that. Their aim is to increase female participation in the mining industry from 13.4% to at least 25% by 2020. Doing so will require measures to help them overcome both the social and economic obstacles.

Newmont Mining Corporation has taken steps towards this by encouraging female participation at their gold mine in Boddington. They invited local women to drive haul trucks while their children were at school and the truck drivers were taking their breaks. Of course, AWRA has higher aspirations for women in the industry then part-time truck driving, but it’s a means of at least encouraging female participation, and allowing women in the area to familiarize themselves with the mining working environment.

With 90,000 resource industry jobs estimated to be created by 2016, it’s necessary to address the issues brought about by the exclusion of women from the workforce if these industries are to achieve their full potential. These issues should have been addressed long before now, but perhaps having economic incentive to do so will make people more motivated to do something about it.

Featured images:

Matthew Flax writes for Now Learning, a tertiary education portal that promotes TAFE courses in Western Australia (WA), as well as a variety of undergraduate and postgraduate degrees, including mining engineering, throughout the country.

 

 

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13 Hot Internet Marketing Trends in 2013

by Tom Shapiro
13 Hot Internet Marketing Trends in 2013

Internet marketing is now a critical piece of just about any company’s marketing mix. There are few marketing options with the speed, efficiency and reach as internet marketing. And so you should take the time to ensure you are focusing sufficiently on your internet marketing to maximize your revenue and growth.

The year 2013 will prove to be another year in which the array of internet marketing vehicles, tools and techniques will continue to increase. To help you capitalize on the opportunities, here are 13 hot internet marketing trends for 2013 that you should consider when planning your marketing initiatives throughout the year:

13 Hot Internet Marketing Trends in 2013

1. Design Matters

Design matters, because design sells. Just look at the success of ApplePinterestDesk.com or Nike. All four websites are stunning, and that’s no coincidence. Apple is the most valuable company of all time. It actually carries very few products, though. It’s the design that powers Apple’s value. Nike is a shoe and apparel company, yet pays just as much attention to the design of its website, videos and ads as much as to anything else. Focus on great design for all of your internet marketing in 2013.

2. Marketing Goes Visual

Similarly, communication through visual means is hot, and only getting hotter. Whether the explosion in infographics, or the dramatic rise in the popularity of Pinterest, or the redesigns of Facebook, LinkedIn and Twitter, we are going through a visual revolution. Start figuring out how to make more of your marketing visual in 2013.

3. Parallax Design

Parallax website design incorporates special scrolling techniques whereby background images on the screen move slower than foreground images, creating an illusion of depth on the screen. You can see examples at the following websites: Volkswagon Beetle and Activate (be sure to scroll down the page!). If you are planning a website redesign in 2013, consider incorporating elements of parallax design.

4. Mobile Mobile Mobile

Wordwide, there are over 5 billion mobile users and 1.1 billion smartphone subscribers specifically. The iPad was the fastest growing technology product EVER! Wow, if you need further convincing that you should start planning how to connect with your audience via mobile channels for your business, you’re nuts!

5. Video Video Video

More than 4 billion online videos are watched every day. Sixty-eight percent of video watchers share video links. So it’s clear your audience likes video. On top of this, consider that after 72 hours, a typical person can retain about 10% of text that they’ve read, 65% of an image they’ve seen, or 95% of a video they watched. Think that video might be helpful with communicating your message to your audience? Just a bit, huh?!?

6. Cloud-Based Tools

To be uber-efficient with your internet marketing efforts, you should be using cloud-based tools. For email marketing, you might be using MailChimp. For SEO, you might be using SEOmoz. For landing page testing, you might be using Unbounce. For heat map analysis, you might be using CrazyEgg. For website analysis, you might be using BoostSuite. Check out all the unbelievably useful options available to you.

7. The Multi-Screen World

With 86% of mobile internet users actually using their devices while watching TV, and with more than 10,901 Tweets PER SECOND being issued as TV viewers watched Adele win Record of the Year at The Grammy’s, it’s clear that we all live in a multi-screen world. Make sure that your internet marketing accounts for not just desktops, but ALL screens.

8. Social Media Gets Smarter

Facebook has more than 1 billion users, and Twitter has more than 500 million. Social media is an opportunity for your business, but it’s been difficult for many businesses to make sense of it all and to gain solid business value out of it. With a growing number of marketing platforms such as Wildfire by Google and ShortStack, and with more granular social media analytics as provided by tools such asSproutSocialFollowerwonk and PageLever, extracting clear meaning from your social marketing will get easier over time.

9. Retargeting Goes Mainstream

Retargeting is a means of placing your advertisements in front of your audience after they have left your website without converting. What many marketers fail to realize is that retargeting is one of the most effective internet marketing techniques available. If you are already investing in your site and your marketing campaigns for more site traffic, then it typically pays big dividends to remind the people who left your website without a conversion of your value in solving their needs. Your options for retargeting include Google RemarketingAdRollRetargeter and also Bizo (for exceptional B2B retargeting).

10. Email Remarketing

In lead generation campaigns or retailer email marketing, there are always going to be occurrences of form or cart abandonment. However, it’s a waste to just let the prospect go without reaching out and finding out if you might indeed offer exactly what they want or need. After the abandonment of a registration form or online shopping cart, through email remarketing you can send out an automated email to give your brand another chance at winning the heart and mind of the prospect. According to SeeWhy, 26% of those who abandoned an online shopping cart will return to complete the purchase in the case they receive a remarketing email.

11. Search, Social & PR Collide

Organic search has been incorporating social signals for some time, and the integration of search and social has accelerated with the introduction of Google+ and the Google Knowledge Graph. With Google’s Panda and Penguin search algorithm updates, it’s become extremely clear that quality and value matter. That means high quality content, combined with sincere, transparent social marketing, combined with targeted PR is going to be a triad that’s hard to beat.

12. Attribution Measurement

If you run multiple forms of internet marketing, such as paid search, SEO, email marketing, display advertising, and retargeting, then it can be difficult to assess the value of each piece of your marketing puzzle. If someone encounters your brand five times in a given week through the different marketing vehicles, who’s to say how much credit to give to each of the different pieces. That’s where attribution measurement services come in, whether GoogleClearSaleing or VisualIQ.

13. The Hispanic Market

Hispanics are the fastest-growing segment of the US population. And as they represent approximately 25% of new births, expect them to have an impact on your future business. Research points to Hispanics spending more time online than non-Hispanics and being more active online than non-Hispanics. If you have been ignoring the Hispanic market, perhaps 2013 is the time to start providing the market with the attention and customization that it deserves.

Read more at http://www.startupnation.com/business-articles/9850/1/internet-marketing-trends-2013.htm#58r6Au4Ss0WAAwWF.99

 

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Mastering Life Balance: Achieving Greatness at Home and at Work

balancelifework5 Tips from Former Businessman of the Year

People are overwhelmed with the complexities of their own lives and are desperately seeking a way to maximize happiness in their home and work lives, says Gary Kunath, an entrepreneur, speaker and former CEO who works with some of the world’s top corporations and business schools.

“I used to be caught up in the spin cycle of thinking that net worth automatically afforded me life worth,” says Kunath, a speaker at top business schools and author of “Life … Don’t Miss It. I Almost Did: How I Learned To Live Life To The Fullest,” (www.lifedontmissitbook.com).

“I sacrificed time with my family with the justification that I was providing necessary material things, but at a certain point you realize that money doesn’t make you rich, it just allows you to buy more stuff.”

Priorities for professionals have shifted; now, U.S. workers seek family wellbeing above all else, he says. Companies need to recognize that it’s imperative to positively affect their employees’ lives, both inside and outside working quarters, he says.

“We need to bring humanity back to business,” Kunath says. “Leading corporations are aware that most professionals today – 70 percent – would trade a pay raise for an increase in personal wellness.”

But employers are struggling with that, he says, citing a new American Psychological Association survey released in March in which 48 percent of employees say their employers don’t value a good work-life balance.

More professionals are trying to find a path to life worth, rather than centering their behavior on net worth, Kunath says. He offers five ways career-minded individuals can achieve both:

• Look for signs you’re falling into the net-worth trap: For Kunath, those signs were clear. One day, he says, “it was like someone had smacked me on the head,” when his son, then 12, walked away in dismay after Kunath said he couldn’t play baseball with him because he was too busy working on a business proposal. “The look of disappointment on my son’s face was something I will never forget,” he says. Kunath dropped everything and spent the day with his son. “I promised that would NEVER happen again”. The next occurrence included a mental and physical breakdown after Kunath pushed himself to make an unnecessary business trip while sick.  After a 19-hour ordeal in a delayed flight to Spain, “…I knew in my bones that if I did not draw the line right there … I would ruin every part of my life that mattered to me.”

• Don’t be an employee, be employable: Unless you are self-employed, you are always vulnerable to someone else controlling your professional destiny, and therefore, your life worth. But employees can empower themselves by diversifying their skills so that they can have more choices about where and for whom to work.

• Bad things happen to good people: Adversity finds us all. No one enjoys the worst, most painful moments of their lives. Nonetheless, life events like loss of a loved one, financial ruin, divorce, addictions or illness tend to define us. We need adversity in our lives. Anyone can be a rock star when life is perfect. But when adversity strikes, then the “real” you is revealed. How you face adversity can either extinguish you or distinguish you.

• Believe in something bigger than you: There will be times when you are utterly helpless, with no control over an outcome. All the money in the bank and all the authority at work will do no good when it comes to, for instance, the death of a loved one. Believing in something bigger than you is an important part of having life worth; it helps you maintain your emotional health when you face life’s biggest challenges.

• Don’t Major in the Minors: As Henry David Thoreau wrote, “The price of anything is the amount of life you exchange for it.” For every evening spent late in the office there are moments professionals miss out on – and can never get back. Many of us spend time on things that ultimately don’t matter. “The three greatest gifts you can give to your family are: Time, Memories and Tradition,” he says. “These are things in life that matter.”

About Gary Kunath

Gary Kunath is the founder of The Summit Group, which is ranked among the top sales-training companies in the world by Selling Power magazine. His value-creation approach received the “Innovative Practice of the Year Award” by 3M worldwide. He was named Businessman of the Year for the United States and was recognized a dinner hosted by the president of the United States. He has lectured extensively at several prominent business schools, and he is currently an adjunct professor at The Citadel’s Sports Marketing graduate program. Kunath is as an owner of several professional minor league baseball teams along with his partners, Bill Murray, Jimmy Buffet and Mike Veeck. The group is famous for managing its teams around the “Fun is Good” approach.

 

 

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