If you are running or part of a business then you need to think about all the ways you can keep your company ahead of the competition. This translates into one thing: having more customers. If you have a strong base of loyal customers then you will be able to withstand erratic markets and fickle trends. To keep the customers you have and to attract new ones, you need to engage with them. Below are ten sure fire ways to engage more customers this summer.
#1 – Rethink your marketing strategy. If you have not updated your marketing plan in the past six months then it’s time to pull it out, blow the old dust off, and figure out where it can be improved. And if you don’t already have a written marketing strategy then today is the day to start one!
#2 – Think about your specific brand. What do you want your brand to be? This can be a difficult answer to come up with if you have not already given it some thought. Think about your brand and the kind of impact you want to make. Make a list of adjectives that you want your customers to associate with you and use the list as a guide.
#3 – Create and maintain a great Facebook page. If you are not already on Facebook then sign up today! It is a great way to find new customers, but even more importantly, it allows you to engage with them directly. So make sure your account has a great profile picture, and that all of your relevant information is available .
#4 – Ask your Facebook followers questions and listen to the answers. After you are finish creating your page, begin to ask questions on your wall so that you can get input. They can be questions about a relevant article, or questions about a great photograph.
#5 – Now create a Twitter account. Twitter is another essential form of social media for all companies, especially for engaging with customers. Use your Twitter account to follow important tastemakers and experts in your field and to become an important tastemaker yourself.
#6 – Do some summer reading. There are a number of great books out there to bring with you to the beach this summer. Pick up Optimize: How to Attract and Engage More Customers by Integrating SEO by Lee Odden, Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era by Gini Dietrich and Geoff Livingston, or Likeable Social Media: How to Delight Your Customers, Create an Irresistable Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen.
#7 – Run special summertime promotions. Every company is different so there is no one-size-fits-all promotion for summer that will work for everybody. The key is to think about how your customers’ needs change in the summer and then cater to those needs.
#8 – Hand out lemonade! If you have a brick-and-mortar shop, consider setting up a little lemonade stand with some locally made, fresh squeezed lemonade and other juice for passersby. Pick the hottest days and you will get the most grateful responses!
#9 – Keep your air conditioner blowing. Make sure you are doing it in the most energy efficient way possible, but always keep your store or office cool!
#10 –Send out an email survey. Not everyone will respond to an email survey, but if even a fraction of your email subscribers fill it out, you might get some useful information.
About The Author: Julianne Parrish is a freelance writer that specializes in marketing and advertising. She writes for sites featuring Optiva open signs technology, that help companies drum up new business. In her free time she enjoys reading and spending time with her daughter.