10 Feb

UCISignCollaboration Promotes Highest Quality of Digital Marketing Education and Knowledge Sharing 

IRVINE, Calif. / LONDON (Feb. 10, 2014)University of California, Irvine Extension and The Digital Marketing Association (DMA) today announced a partnership. The DMA, a leading body for promoting and encouraging global digital marketing standards, will share UC Irvine Extension’s Internet Marketing Certificate Program throughout its partner schools, and certifies that the curriculum exceeds industry requirements. In addition, the DMA and UC Irvine Extension will also partner in areas of education, resources, membership, partnerships, events and promotion to benefit DMA members and the internet marketing community, and UC Irvine Extension will share information about the DMA with its students. Both organizations view this partnership as one which will yield advantages to the digital marketing sector, such as increased networking, high-quality and flexible online education and facilitated information sharing for professional development, and improved global reach.

“The DMA’s choice to partner with UC Irvine Extension is a testament to the caliber of our courses and programs,” said Melanie Mitchell, director of management, marketing and business programs at UC Irvine Extension. “Our Internet Marketing program embodies the core knowledge central to the DMA’s overall mission, and provides a unique opportunity for members to further their education and develop a competitive advantage. Together our organizations can offer the best-available digital marketing information, instruction and opportunities to students and professionals around the world.”

“The Digital Marketing Association endeavors to provide the latest information and updates from our ever-changing industry,” said Marialena Zinopoulou, CEO of the DMA. “In order to provide leading-edge news and knowledge in the digital marketing arena, we work with top digital marketing specialists and entities to continually update our resources. We are pleased to include UC Irvine Extension as one of these valued partners.”

For additional information on the Internet Marketing Certificate Program and UC Irvine Extension, visit To learn more about the Digital Marketing Association, visit

About UC Irvine Extension: University of California, Irvine Extension is the continuing education arm of UC Irvine, serving nearly 40,000 students globally and offering more than 3,200 classes annually on the UC Irvine campus, online and at employer sites throughout California and worldwide. Since 1962, UC Irvine Extension has served Orange County with programs and classes to help adult learners reach their career advancement and personal enrichment goals, and remains dedicated to providing broad access to the resources of the University for the benefit of the public, both through University Extension certificate and specialized studies programs and a broad range of free and open educational resources including UC Irvine OpenCourseWare. Learn more at, or join us on YouTube or Facebook. 

About the University of California, Irvine: Founded in 1965, UC Irvine is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor Michael Drake since 2005, UC Irvine is among the most dynamic campuses in the University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff. Orange County’s largest employer, UC Irvine contributes an annual economic impact of $4.2 billion. For more UC Irvine news, visit

About the Digital Marketing Association:

The Digital Marketing Association is a not-for-profit membership organization for digital marketing professionals. The organization supports and encourages digital marketing professionals to uphold industry standards, to ensure best practice in the profession. The Digital Marketing Association promotes education in digital marketing and works with globally recognised organizations and educational bodies offering their qualifications to promote digital marketing training. Visit for more information.

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