Social media and websites such as YouTube have completely changed the way that individuals interact with others, receive their daily news, and promote businesses. For example, digital marketing currently accounts for approximately 25 percent of the average company’s overall marketing budget, and this number is anticipated to keep rising for the foreseeable future.
In fact, some businesses eschew traditional advertising methods altogether, and instead they place their commercials online by taking advantage of the easy-to-share video format. This definitely makes sense when you consider the fact that YouTube has more than 1 billion users, and the site’s videos attract more than a 1 trillion views per year. However, the majority of videos on YouTube are not business related. Instead, most of the content is a diverse mixture of entertainment, news, humor, opinion pieces and disaster videos.
How Has This Impacted Society’s Response to Tragedies?
It has been well-documented how quickly bad news can be spread via social media, but it is also interesting to note the impact that it has had on the macabre interest in viewing the latest catastrophe. In the past, it was very common for people to leave their homes any time a fire broke out or sirens entered the neighborhood. Curiosity and concern about who got hurt or what burned down blended together a sense of danger and entertainment for community spectators. As a similar example, consider how often traffic backs up for miles simply because motorists want to get a good look at a traffic accident. A truck accident lawyer with a video presence at https://www.youtube.com/watch?v=7oQKmUaPMys makes the suggestion that, instead of just gawking, “if anyone is hurt and needs assistance, get your cell phone and call 911. This may seem redundant, especially since the chances are pretty good that someone already made that call.” Someone is already making the call and you can be sure that someone is also filming the crisis.
YouTube has made it easy for people to take this questionable form of entertainment to a new level; the next “fire” is just a click away. In fact, there are currently more than 400,000 videos about truck accidents alone on YouTube, and this enables people to avoid waiting for a community spectator event in favor of watching a fire or other disaster from the comfort of their home. Additionally, the comments feature makes it easy for people who enjoy watching disaster videos to discuss them with their virtual neighbors all around the world.
How Does YouTube Reflect on Society?
It is natural for people to be curious about tragedies such as fires, but it is also understandable that the high variety, quantity and quality of videos on YouTube that address these incidents have caused some controversy. Many people are now enamored of the idea of becoming famous, and perhaps the filmed truck tragedy could potentially lead to a viral video which would make the poster famous for a time. However, it is important for those who upload videos to exercise some self-control as other users help YouTube managers remove posts that cross the line of decency by reporting them.
Whether you approve of the latest YouTube trend or find it appalling, the odds are high that it is not going to go away. From a business standpoint, the ability of a video containing accident or fire footage to attract such a large audience is indicative of the power of utilizing this format to post advertisements. Therefore, it is not surprising that internet marketing has become increasingly focused on YouTube and other forms of video for social media.
Teresa Stewart, an Atlanta based blogger, has been guilty of ogling truck accidents while in traffic. Social media is an integral part of most people’s lives so she researched YouTube for supporting information for this post.