Narrative Science Launches Free Artificial Intelligence Application for Google Analytics

25 Mar

Automatically Analyzes, Turns Website Data Into Natural Language Reports 

artificial_intelligence_001CHICAGO (Mar. 18, 2014) —Narrative Science, the leader in Narrative Analytics, announces the launch of Quill Engage, a free application that automatically analyzes and transforms Google Analytics data into natural language reports. By quickly and easily explaining what’s impacting site performance, Quill Engage enables organizations to make better decisions about user engagement and specific marketing efforts. Quill Engage utilizes Quill, Narrative Science’s artificial intelligence platform, and can be accessed for free at

“Organizations of every size struggle with getting true insight and actionable information from their website data. Quill Engage provides instant analysis in the form of easy-to-read, written reports that empower people to do their jobs better,” says Stuart Frankel, CEO of Narrative Science. “Quill Engage is a powerful way for any Google Analytics user to experience the speed, scale and personalization made possible with artificial intelligence.”

Quill Engage automatically accesses and analyzes website stats and trends from Google Analytics and delivers users a weekly or monthly report in plain English that’s similar to one written by a professional analyst. Quill Engage includes performance drivers and recommendations and covers key metrics, including content engagement, web traffic and sources, referrals, paid search, and audience segmentation.

“Website analytics are the lifeblood of most businesses, and companies are spending countless hours sifting through website data,” said Andy Crestodina, web strategist and co-founder of Orbit Media. “Quill Engage takes the headache out of deciphering Google Analytics, so you can spend less time interpreting data and more time improving your site.”

Quill Engage joins Narrative Science’s robust lineup of solutions for marketers and agencies, including campaign analysis and communication solutions powered by Quill. These solutions analyze marketing data and deliver insight and advice in natural language, enabling marketers and agencies to accelerate content marketing and more effectively understand campaign performance, audience measurement and advertising effectiveness.

About Narrative Science

Narrative Science is the leader in Narrative Analytics, which helps organizations automatically analyze and transform data into natural language reports. The company’s patented artificial intelligence platform, Quill ™, mines data for meaning and insight to provide people with relevant communications that are easy to understand and produced at an unprecedented scale. Quill is being used by organizations to improve decision making, create new information products and optimize customer communications across many industries, including financial services, insurance, government, sports and marketing services. For more information on Narrative Science, visit



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