Bullets do not save time. Memos save time. Presentations aren’t about the most concise exposition of facts, they are about changing minds.
Bullets are actually aggressive, they’re gotchas lying in wait to be brought up later, either by an observer calling you out or a presenter reminding us he told us so.
Bullets do not make it easier to remember what’s being said.
Bullets create tension about what the next bullet is going to say, instead of actually communicating your idea. When we see a bullet, we check it off and stop paying attention until the next one appears.
Bullets are almost always misused. If you have a finite number of points, each of which supports the other, one can imagine that they help us fit the puzzle together. But that’s now how they’re used, are they? Most people use them the way I’m using them now, as a disorderly almost random list.
You’ve already forgotten the second bullet, haven’t you? That’s because bullets don’t naturally map to the way we process and remember ideas.
If bullets are the official style of your organization, using them is a form of being invisible.
Without a doubt, bullets make it far easier to read your presentation to people in the room. For those with no time to practice or unable to say what’s in their heart, bullets are perfect.
by Maury Brown– AT&T Park in San Francisco has it all. See how it ranked out of the 30 ballparks in Major League Baseball. (AP Photo/Eric Risberg) Spring is in the air, so baseball cannot be far behind. This year, Major League Baseball will see its earliest start, with all 30 teams playing on March 29. It will […]
by David Leonhardt – The story from Tempe, Ariz., is terrible. A woman crossing a street outside the boundaries of a crosswalk — something that many of us do — was hit by a driverless Uber car and killed. The car’s computer may have lacked the ability to recognize a person where a person wasn’t […]
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By THE EDITORIAL BOARD – CreditHarry Campbell This is part of a series on voting in America, which will run up to Election Day in November. For part 1, on the importance of voting, go here. The modern American crusade against voter fraud has always been propelled by faith. That is, an insistent belief in things unseen — things […]
By Jennifer A Dlouhy and Michael Riley – Russian Hackers Attacking American Services Russian hackers are conducting a broad assault on the U.S. electric grid, water processing plants, air transportation facilities and other targets in rolling attacks on some of the country’s most sensitive infrastructure, U.S. government officials said Thursday. The announce […]