- by Lauren Hepler –
Banks, solar companies, Wi-Fi providers … the San Francisco 49ers’ list of corporate sponsors at its new $1.3 billion Levi’s Stadium keeps on growing into even more niche corners of the business world.
The National Football League team now has a “mobile workspace technology partner” to complement an official airline. The team announced the two partnership deals with Citrix Systems and United Airlines within six minutes of each other.
While the team doesn’t disclose financial terms of sponsorship agreements, it’s safe to say the 49ers have generated hundreds of millions of dollars from corporate sponsorship sales, led by a $220 million naming rights deal with San Francisco denim company Levi Strauss. It is especially imperative to generate high returns on the huge investment in the stadium through business deals and ticket sales (it’s already sold out, sorry) since the project was built with an $850 million loan from the Santa Clara Stadium Authority.
The perks that the new sponsors are getting also suggest that it costs quite a bit of money to get your name on a stadium where seat licenses alone went for up to $80,000.
Citrix, a Florida-based software company building a big new office near the stadium, will get an “executive briefing center” right across the street from its new digs. That setup will include a boardroom built into the 22-suite “Citrix Owners Club,” which will accommodate more than 400 guests of the company.
The space will “reflect a high-end Napa winery” and house “many original works of art,” a press release announcing the deal noted. In exchange for the swank corporate outpost, the Niners will use Citrix file sharing, conference and training technology.
Meanwhile, as part of a separate 10-year deal, United Airlines will get its name on “an exclusive club” — the “largest club space” in a stadium stacked with ritzy suites and club seats — that will hold 3,300 people in 44,000 square feet.
CEO Jed York highlights “the spectacular views of the playing field and surrounding foothills” and “luxurious food and beverage options” that will abound in the new United Club. When traveling outside the luxury suite tower, the team will use United for its chartered flight business.
Click here for a look inside the 68,500-seat stadium, which officially opens with a ribbon cutting on Thursday.