Category Archives: Integrated Marketing


Google regularly updates and changes its search algorithm. After the Panda update, many website with high rankings, found that the rankings had dropped like a stone. It seems Google is trying to reward websites which are high in quality over the countless junk sites. The websites whose rankings dropped were mainly those which had bad HTML, poor SEO and broken links. Therefore, the strategy after Panda has to be changed, in order to get good search engine rankings.


 SEO strategies which have diminished value after Panda:

* Mass Link building – though it still works, it seems that it’s the days are numbered. Google search engines will start detecting these sites and they will be doomed.

* Article marketing in bulk – this will go down the same path as mass link building. Since mass articles generally have spun or duplicate content, they will be easily spotted by the search engines.

* Exchanging links – two-way links, multiple links etc are already obsolete. For ranking purposes it seems to be an outdated strategy.

* Buying links – Google has always frowned upon this practice and bans sites which indulge in it. It may not be a good idea for SEO.

* Repetition of anchor text – repetition of anchor text is not a good way to improve rankings. It is better to have a variety of keywords, which helps direct the search towards the site.


 SEO strategies which work after the introduction of the Panda update:

Even after Panda, by using a combination of good content and SEO, you will be able to maintain a high rank. These are some of the techniques which will help in getting and maintaining a good rank with search engines.

* Guest Post blogging:

The links that you place in your guest post, work very well in directing traffic towards your website. Guest posting should be one of the foundations on which you build your website. If your guest post is published in well-recognized authoritative sites, then the benefits to your site are immense.

* Article marketing:

Article marketing through Ezine articles and Articlebase do help in SEO ranking. However, they are now not as effective as they were before. They do help in SEO strategy since the articles contain original content and the link to your site.

* Social media:

Though the use of social media does not help in SEO, it adds votes in your favor from a very wide base. This will help you in gaining recognition and also helps building your brand image.

 Use of better quality blog content which have been SEO’d:

Though content are not the only criteria for building a website, good quality content will please visitors and have spin-off benefits. Even here the use of SEO is relatively important since your keywords will help keep the message focused.

 Get recognized as an authoritative source:

Instead of doing unethical things to stay ahead of the competition, by supplying high quality content, which can be backed by reliable sources, you will be respected as a person whose writing can be trusted. It is wise to know which niche you are well versed in and stick to it; instead of trying to be a “Jack of all trades and master of none”.


 Use natural link building, on-page SEO etc.:

When you are building a link, contained within the original content, then it should be to a related topic to seem natural. This way Google will not treat it as spam. Even today, it is relevant to have your content with good SEO.

Panda has forced a rethink on SEO strategies. SEO done by hand is bound to be safe from updates. If you create quality content which matches the SEO, then you will not face any problem with your ranking. By assiduously building a site, you will be benefited in the long run.

Author bio:

Tom is a regular contributor to


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VIDEO: Best marriage proposal ever

Isaac Lamb proposed to his girlfriend, Amy, in a very innovative way, and the video has gone viral.
Check out Isaac’s incredible proposal – set to Bruno Mars‘ “Marry You.”



When Isaac Lamb decided to propose to his girlfriend, Amy, he knew he wanted to do something over-the-top. but not even Amy was prepared for the elaborate proposal he staged with 60 of their closet friends and family members. The video went viral – and has already amassed almost 6 million views on YouTube at last count.

The video even got Bruno Mars’ stamp of approval!

Congrats to Isaac Lamb and the future Mrs.. I don’t think I could’ve made a better music video for this song. Thank


How to Use Google Plus for Your Business

There are a lot of things that businesses can do to boost their online profile and get more traffic to their websites. One of these things is taking advantage of the social media craze. By jumping on the social media bus, companies ensure themselves that they will get in contact with people on the internet who are geographically close to them and who are somewhat interested in the goods and/or services that they provide. Google Plus is a great social media website that can help you and your business take off! If you are thinking about using Google Plus to help advertise your business, then here are a few things that you should keep in mind as you go about creating the online profiles that you will need in order to do so.

Get Your Feet Wet

The first thing you should do is register and explore! Google Plus is a pretty intimate social media site where the things you share are very specifically stored and kept track of in the Google Plus profile that every user has to create. You need to look around the website and see what you like about it. Because there is so much to it, it might be necessary to keep a main focus at the center of your business Google Plus website and feature a link with more information about specific things that some people might want to know about. Google Plus is the perfect place to find people in your area who have already expressed interest in your line of business. You can add these people to your Circle of Friends. Once they are added to your Circle, they can access all the information on your Google Plus page. If it so happens that they hope to get more information about your company, they can just click the link and be taken straight to your website.

The website is the most important part of an online marketing ploy. You have to make sure that your company’s website is both engaging and aesthetically pleasing. If it is too boring or hard to manage, then people will get tired of working with it. If it is ugly or difficult to read because of brash color schemes and too flashy graphics, then the people who are brought to the website from Google Plus will be turned off by the appearance and exit out of it.

Working With a Pro

If you aen’t very up to speed on web design, there are web design companies that will do what they can to create a great website for you. By hiring another company to do web design for your website, you can be sure that the website you end up with will be everything that you need it to be.

Micah Castro is a freelance writer for Skyhook Internet Marketing who specializes in Web Design Phoenix and interactive marketing.


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It’s All Geek to Me

Many people earn degrees based on their interests, it only makes sense, right? However, let’s face it, not everyone has same interest and maybe your run slightly (or highly) more to the nerd side. Sure you would love to be musician or draw concept art for car makers, but that just isn’t your thing. You are far more into Dungeons and Dragons than designing buildings. If so, here are some degrees you might like.

Astronomy – If you wish you could boldly go where no man has gone before, well now you can, at least in your mind. If long night and large telescopes intrigue you then why not study astronomy?  Granted, this can be pretty intense and mind boggling at times but deep down inside, you know you would love every minute of it. You might even get lucky and discover a planet or an asteroid about to hit the earth.

Physics – Physics and any other type of physics have a lot of overlap. If you like colliding invisible particles in multi-billion dollar pieces of equipment then you should love this field.  If you know what a mass spectrometer is, or how to use one then you definitely need to major in this.  Once again, this is no casual stroll through academic America, it is pretty tough stuff to wrap your head around, but you can do it. Just don’t look too closely too quantum physics, that stuffs insane.

Math – If you are math addict then you have little choice but to major in math. For some reason, geeks everywhere seem to love this subject and somehow they actually understand it.  Teaching would be your most likely option, but if you learn your advanced stuff you could get into programming, code breaking or the exciting world of accounting. If this isn’t for you, do what I did and go for…

History – On the entirely different end of the nerd mass spectrometer you can delve into the depths of history and the liberal arts. Learn about the battles epic battles with knights and maybe reenact some of them yourself.  Antiquities, artifacts and folklore are yours to master. You can even specialize in a military masters degree. If worst-comes-to-worst, you could at least get a job at Medieval Times.

Which bring us to literature, the cute, shy sister of history. Everyone has seen a bookworm or two in their lives. You know, they are always reading. They read in the car, they read while working out, they read while they eat and they fall asleep while reading. Are all books nerdy? No, but most are. For those who love to explore the vast plains of the unbridled imagination then literature is for you.

Which leaves us to the more important and eternal question, what will you do with these degrees? Well, it is true that many people end up doing something not related to their degree at all, teaching is the most obvious choice. You can go and be an inspiring influence and younger nerds who were once just like yours and let them see just where they will end up.

Jeff Jordan lives, breathes and writes in sunny Southern California. He mainly writes about education. automobiles, navy education, real estate and pop culture.  He would write about romance and dating but sadly knows nothing about it.


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The Significance of Lead Scoring in Marketing Automation

Marketing automation platforms – those that allow ‘dripped’ marketing by email, text message or another form of contact – have become incredibly popular as more consumers integrate the internet into their daily lives.

What is ‘Lead Scoring’?

Lead scoring refers to the process of choosing how close a lead is to purchasing based on where they are in the prospect cycle. For instance, if a prospect visits a website and spends two or three minutes browsing around before entering their email address into a form and leaving, they would likely score very low. Conversely, a prospect that has clicked through from a marketing email, browsed an online shop and added items to a shopping cart is likely very close to making a purchase, and would score much higher.

Motivating the Prospect to Take Action

Lead scoring is the best way to make marketing automation software work with high efficiency. Leads that are already close to purchasing or have made a purchase in the past are going to be turned off if they receive marketing material directed at cold prospects and brand new leads. By using a multi-step marketing campaign, leads can be coaxed to higher and higher scores and eventually converted when they are ready to purchase or end up making an impulse buy. Leverage marketing automation software to continually provide more and more motivation for the prospect to respond, and they will take action accordingly.

Creating a Long-Term Conversion Plan

The vast majority of prospects won’t convert the first or second time they are contacted. As a matter of fact, research suggests that prospects – especially those being contacted via email – may take up to ten or more contact points before they are converted into paying customers. This is where marketing automation software comes in handy; these automation platforms never forget about a prospect, and can be set to contact them with new content indefinitely. Invest the time and resources in creating a long-term contact and conversion plan for your prospects and with a few tweaks along the way it is sure to pay off.

Without a doubt, modern marketing automation software platforms offer marketers the ability to connect with leads and prospective customers far better than has been possible in the past. As long as campaigns are planned, executed, analyzed and optimized for improvement, there are few better ways to market to leads generated online.

John is a small business owner, and contributing writer for Aprimo marketing software.


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Why Flash and Animated Websites Can Be Bad for Business

by Chris Bolton

Click to View Animated Gif

I love special effects, video games, and Sci-Fi movies. But I can’t stand a slow-loading animated website when I’m trying to accomplish a purpose. If I’m trying to get some information or buy a product, I want the shortest distance between my mouse and my goal. This is why Flash websites can sometimes do more damage than good. Sure, you’ve got a goldfish swimming behind the article you’re trying to read and fireworks following every move of the cursor–that’s a nifty trick–but I can’t read anything on the site, and it takes forever for all the graphics to load.

Most people who work in the web-world know that Adobe Flash-based websites have numerous issues. They don’t work on manymobile devices; they load slow; they can’t be read by Google (which means they get poor search engine ranking).

That being said, what if there was a solution that worked better than Flash–something that loaded faster and played nice with Google? Would we all start building websites that snow, sparkle, flip upside down, and make burps when we click buttons?

Well, there are alternatives to Flash these days. HTML5 is the most promising, and as it is more widely adopted, you will see more websites with HTML5 animation. But this is where I think we need to pause . . .

Just because we have these tools doesn’t mean we should run out and start dousing our sites in animated menus, dancing puppies, and scrolling banners.

Here are 5 reasons I think you should think twice before creating a website that relies heavily on any kind of animated effects.

1. Shiny/Flashy/Moving Things are Distracting

Things that blink, buzz, and whir serve a good purpose. There is a reason why we have traffic signs that blink, sirens that scream, and alarm clocks that buzz. These things are designed to tear our attention away from whatever we were trying to do in the first place and PAY ATTENTION. This is never a pleasant experience. Ambulance sirens scare the hell out of me, but I’m generally forgiving because they are serving a public good. If your website starts screaming, talking, spinning, or blinking, it might just scare the hell out of me as well. But my reaction will not be so forgiving. In fact I will never go to your website again.

2. Slow Load Time

Even if you have super-fast internet, your fans and customers may not. You’ve got about 2 seconds to engage your audience before they click onto the next thing. Loading excess animations and video will slow down your site load time. Also, putting a video or song on your website is great, but don’t make it auto-play. If your visitor wants to watch or listen, they will push play and they will usually wait a reasonable about of time for it to load. But most users like to choose whether to watch a video or not.

3. Animations Often Force an Experience

The internet is full of options. People like options. If a fancy animation loads when you land on a website, you are forced to watch it before you can go on to what you were trying to accomplish. The perfect example of this is a “splash page.” This is a page that loads prior to landing on a homepage and usually features some kind of animation or ad. Now if I’m trying to locate a concert date, buy your eBook, or perform any other transaction on your site, a splash page serves a s a barrier between your site and my intended action. If I’m on a mobile phone it could break your website completely.

4. Inconsistent Mobile and Tablet Experiences

More and more people are using phones and tablets to access the internet and leaving their desktops to gather dust. Creating animations that work well on a big screen and a tiny phone screen is a tough challenge and it often fails. The best mobile experience, in my opinion, is a simple one. I’m usually in transit when I use my phone and I want my information fast. Ask yourself what you want people to do on your website and make that super easy to do on any device.

5. Search Ranking

Search engines, like Google, are great at reading text. They are not-so-great at reading images and animations. Sure, HTML5 will be easier for Google to handle then flash, but because of the potential for keyword stuffing and hidden text, words that are embedded in images will probably not be given the same weight as text on the page.

All this being said, I love special effects and animation and there are some awesome interactive websites that are exceptions to the rule because they are designed as a novelty or a multimedia experience. But if you’re trying to grow your fan base and readership and sell some merchandise, you don’t need special effects. You just need a great-looking website that is easy to use.


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10 Of The World’s Dullest Trade Conferences

It’s true that what’s ‘cool’ and what’s ‘dull’ are pretty subjective and one person’s best trade conference ever could be an event of excruciatingly boring proportions to someone else. Despite this, there are some trade conferences that most people are not going to consider exciting, no matter which way you look at them – such as these 10 of the world’s dullest trade conferences.

1. The International Water & Effluent Exhibition ( might well be of interest to those within the industry, but to the rest of the world, a conference that deals with the disposal of various different types of waste and water technology is not going to float many boats.

2. Kiosk Europe Expo ( It’s a trade conference about self-service terminals – enough said really.

3. The International Portable Toilets and Public Health Facilities Exhibition ( is definitely something of an acquired taste and unlikely to hold much allure for anyone without a very specific interest in certain types of sanitation.

4. Contamination Control & Cleanroom Products Exhibition ( no doubt deals with some essential issues, but for the average Joe, the subject matter of this exhibition isn’t going to be worth cancelling any plans for.

5. American Coatings Show ( is three whole days of events and exhibitions dedicated to – yes you guessed it – coatings; that’s paints, sealants, adhesives and the like to the rest of us. Unless you have a very specific interest in coatings, you may well be better off watching paint dry…

6. The Plastics Design & Moulding Exhibition & Conference ( certainly seems to deserve the title of one of the 10 of the world’s dullest trade conferences – I mean there’s not a lot you can say about plastic design and moulding is there.

7. The Festival of Quilts ( may have limited appeal for those in the professional quilting business, or anyone who wants to indulge in several days worth of quilting talks, demonstrations and presentations. For most of the rest of the world though, it’s not going to offer anything groundbreaking.

8. The International Cheese Technology Expo ( is a focused event for those in the cheese and diary industry – looked at as a percentage of the world’s population, that’s not a huge figure, so the number of people who might find this expo more interesting than cleaning out the fridge is likely to be small. Buy tickets for this for any enemies you have with a dairy intolerance.

9. Harrogate Flooring Show ( claims to be the UK’s only dedicated flooring event, a title that it may well hold for very good reason. This is one very specifically for the flooring enthusiasts – there’s not even a roofing exhibit to break up the monotony.

10. Lets face it, offices are pretty dull places at the best of times, and tend to be somewhere most people try to spend as little time as possible. A whole trade conference about offices then is only for real gluttons for punishment. The Office Show ( offers two days of presentations, Q&As and exhibits about office equipment, stationary, office furniture and the like, creating a giant office-like environment.  Yay.

Although there might be some strange souls among us who relish the thought of events like these, on the whole it’s probably fair to say that these 10 of the world’s dullest trade conferences give each other a run for their money in terms of the yawn factor.

John wrote this guest post on behalf of Just Displays who provide exhibition displays and pop up stands which will make even the dullest trade show look a bit more exciting!


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