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Building Online Presence – a Guide for Authors

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By Corrin Foster, Greenleaf Book Group

Nearly 1.47 billion people utilize social media worldwide. Authors now have the unique opportunity to create a platform and generate buzz for their book by tapping into an engaged and passionate demographic of readers. As social media continues to evolve and new platforms are introduced, it can be daunting to identify which social networks an author should use to promote their brand and how best to engage with the community active on those channels.

By taking the time to identify, build, and engage with a community through blogging and social media, authors can discover where the conversation is happening, become an integral part of the conversation, and generate a loyal and engaged following all their own.

Blogging
Authors should think of their online presence as a wheel. Their blog is the hub of the wheel and their social networks form the spokes radiating out from the center.

As the hub of an author’s online presence, a blog should include original and timely content to establish their expertise, highlight links to all social media channels, feature prominently a way for readers to subscribe to a feed or newsletter, and include a call to action welcoming comments and opinions for each post.

Blogging is no easy task, but the most important thing to remember when creating blog content is consistency. When readers know what to expect (expert content organized around a central theme) and when to expect it (posting on a regular schedule), they begin to seek out that expert content and share it with their community.

Social Media
Once an author has established their blog as content hub and has been blogging consistently, it’s time to get the wheel moving with social media.

Before becoming overwhelmed by the number of social networks and their intricacies, know that authors don’t need to be everywhere—they just need to be where the conversation is happening.

Begin by evaluating each social network; Pew’s Social Networking Fact Sheet is an invaluable resource for evaluating social media usage trends and user demographics. Here is a snapshot of the basic demographics:

  • Facebook skews female at 76 percent of users; fastest growing demographic is adults aged 65+; 77 percent of users earn less than $30,000/year
  • Twitter skews primarily male; 36 percent of users engage multiple times daily; and 27 percent of users earn more than $50,000/year
  • LinkedIn is more popular than Twitter among adults; accounts for 50 percent of college-educated internet users; only 13 percent of users engage daily and those users tend to be executive level
  • Pinterest is dominated by women; most active users are aged 18–29; income levels are split between limited and affluent

Based on those statistics, LinkedIn is a natural fit for a leadership expert because of the direct access to managers and C-suite executives. Those same managers and executives probably aren’t browsing Pinterest, so spending valuable time and resources developing that platform may not be necessary.

Authors can also harness the power of the hashtag to review conversations on various social networks. Verify that the conversations you wish to be part of are truly happening and determine how you can add value to those conversations.

Connect with Your Core Audience
Once an author has identified which social networks they should utilize to reach their core audience, it’s time to build more momentum in the wheel by optimizing profiles, connecting with relevant influencers, and starting to share content.

It’s critical that authors familiarize themselves with the best practices of their social network(s) of choice. Use great resources, such as The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick, Trust Agents by Chris Brogan and Julien Smith, and Friends with Benefits by Darren Barefoot and Julie Szabo, to help you navigate.

Above all, remember the 80/20 rule of sharing—80 percent of what is shared should be promoting others and 20 percent should be self-promotional. Social media at its best exists to foster conversation and engage new people and audiences, not to toot horns.

Engage Your Community
At this point, an author should have a firm grasp of where their core audience is engaging, how to establish a robust and consistent presence on those networks, and how to be comfortable sharing content. Now it’s time for others to hop on that wheel. Here are some things to remember about engagement:

  • Follow back and interact. If someone makes the first move to connect, be responsive and reciprocate. This is how relationships are formed.
  • Be proactive. Monitor conversations and don’t be afraid to make the first move. When establishing a social media presence, remember that the conversation won’t just come to you—you must go to the conversation.
  • Offer help. Answering a question or providing a resource is the quickest and easiest way to establish expertise. Everyone loves a content concierge.

The Golden Takeaway
There’s a community out there for every author and expert. By establishing a consistent and content-rich blog as your hub and giving that content and messaging momentum through the spokes of thoughtfully selected social media networks, you’ll be able to take your brand where you want to go.

Corrin Foster is Marketing Manager at Greenleaf Book Group, a publisher and distributor specializing in the growth of independent authors and small presses. Learn more at www.greenleafbookgroup.com.

 

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Rand Paul seeks an awkward balance as he prepares to launch presidential bid

Who will lead the right? New breed of Republicans compete to take on Clinton.

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Republican senator Rand Paul will formally launch his candidacy for the Republican presidential nomination on Tuesday, hoping an unorthodox and somewhat diluted libertarian campaign will lure a new generation of GOP voters without repelling the party’s conservative base.

Paul will launch his campaign for the White House in Louisville, the largest city in his home state of Kentucky, in front of thousands of activists and reporters in an opulent, 23,000-sq-ft ballroom.

The senator is attempting the kind of dance rarely attempted in American politics: reassuring Republican primary voters of his conservative credentials while appealing to some on the left who are drawn to his stances on criminal justice, privacy and foreign policy.

Paul wants to be the candidate that wins Christian evangelicals one day and college students who want to liberalise drug laws the next. Many party insiders believe that may be an impossibly complex path to the White House.

But no one is yet ruling out the former ophthalmologist, who has done more than any other senior figure in his party to build legislative alliances with Democrats and has even attempted to court some of their voters, from African Americans to the denizens of Silicon Valley.

Paul topped the presidential straw poll of the Conservative Action Action Conference (CPAC) for the third time this year, and polling puts him among the early frontrunners in both Iowa and New Hampshire.

After the launch in Kentucky, Paul is scheduled to begin an expensive and ambitious tour across the early primary states: New Hampshire, South Carolina, Iowa and Nevada. He will later head to California, for private meetings with west coast donors.

Each stop will involve a different speech based around a key political theme, carefully orchestrated to either exploit Paul’s strengths or address his perceived weaknesses as he lays down a marker as a serious contender for his party’s nomination.

Analysis from Republican insiders in the early nomination states suggests Paul is already viewed among the top tier of Republican presidential aspirants such as former Florida governor Jeb Bush, Wisconsin governor Scott Walker and Florida senator Marco Rubio.

He is especially well-placed to make a mark in New Hampshire, a state with strong libertarian tendencies where the rules permit voters outside the GOP to cast a ballot in the primary. He is not expected to do as well in socially conservative South Carolina, which he visits on Thursday.

That stop will be about addressing Paul’s achilles heel: the perception among Republicans that the senator’s libertarian political ideals would render him a weak commander-in-chief. Aides believe the reputation is an unwarranted inheritance from his father, Ron Paul.

The former congressman, who twice sought the Republican presidential nomination, is loathed by Republican military hawks for his anti-war, non-interventionist approach to American nation-building. Rand Paul therefore needs to distance himself from this father’s radical foreign policy, without alienating the large and committed base of libertarian activists Ron Paul cultivated during a lifetime in politics.

In South Carolina, Paul will talk about national security in front of the USS Yorktown, a giant decommissioned warship from the second world war. It is the kind of militaristic backdrop that would make some of his father’s more trenchant supporters squeal, but Paul’s campaign team evidently believes the caricature of the Kentucky senator as a dove on foreign policy warrants some unambiguous messaging.

The recent spate of national security crises, from the Russia-Ukraine conflict to the sudden rise of the Islamic State, have elevated foreign policy discussions among the Republican base and increased its thirst for a president willing to flex America’s military muscle.

Texas senator Ted Cruz, who last month became the first Republican to formally enter the race for the party’s presidential nomination, and is competing for some of Paul’s traditional base support, is positioning himself as a Tea Party hawk.

For Paul, looking to chart an untested path to the Republican nomination – and, later, the White House – success may rely on his own discipline. He will need to sidestep the kind of awkward questions that could repel either the GOP base or the younger, less partisan voters he is trying to bring under his wing.

The last week has been a case in point. When controversy broke out over the Indiana law that critics said would be used to discriminate against LGBT people, Bush, Cruz, Rubio and Walker all backed the state’s Republican governor, Mike Pence.

Two days later, when the historic nuclear deal with Iran was unveiled in Switzerland, the same four presidential hopefuls were quick to condemn the agreement.

Paul, who has supposedly vacationing in in Kentucky, avoided taking a stance on either issue, thereby avoiding the kind of base-pandering remarks that would have alienated supporters who are not hardcore GOP activists. That kind of strategic tap dance is what could make him the most interesting Republican to watch.

 

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Did the right thing in demanding water conservation

by RD Sollars

Screen-Shot-2012-09-18-at-1.32.03-PM            This week Governor Jerry Brown announced that people would be fined and ticketed if they didn’t follow the new water restrictions in California. There ae far too many restrictions to talk about here, including on the produce the rest of the world consumes.

But there is a solution that California can implement a couple actually that could keep the consumption of water virtually at a standstill. At least until the rains reappear and replenish the supply – sometime in the next 10 years (if it’s on time next year).

Some of these will be scoffed at and I can hear guffaws already. But I can guarantee you they will work and save that state from becoming like Sonora Mexico.

#1 stop enticing companies to move to California. If businesses stop moving to California then there will be less water consumed by a business and more left to the people who need it. And yes this does mean ALL new businesses. The expansion of existing businesses should be allowed, but new ones no.

#2 stop trying to entice new sports franchises to come to California. Think about how much water a major franchise would use in their games. From an NFL team with 8-10 games a year to baseball, basketball, or hockey teams using water in 42-55 games a year! Each with 30,000 to 80,000 fans per game! That would be a major savings.
#3 is not allowing new restaurants to open up, unless one closes. This would save a ton of water on the washing of pots, pans, and dishes. While most sit down restaurants use regulars dishes and flatware as well as the pots and pans necessary to cook the food, likewise fast food places utilize cookie sheets as well as pots and pans. They all have to be to be scrubbed and washed. Make them use paper plates and plastic flatware that be recycled for dishes and such. But the idea is to not overload the system with innumerable new restaurants.

#4 close all new entertainment parks and expansions of parks. Sea World, Disney land, and so on consume millions of gallons of water a year. If we limit them to no more expansions of construction until the shortage is over…

#5 prevent new people from moving into the state unless they are accepting a new job. And those who have lost their jobs? Then encourage them to leave the state if they haven’t found a job within 6-12 months. This would decrease the population in a humane manner and save the state money in the long run.

#6 this also goes along with not allowing the colleges and universities to recruit more students than the current graduating classes. This would keep current enrollments at a standard level rate until the shortage is confirmed to be over.

These steps may seem extreme, but they will work. Yes they will drive business out of California, but that will just make the air cleaner in the long run. Yes the tax base will decrease, but then there will be less people to waste money on and other projects won’t be needed. It’ll keep businesses out that want to come in, on the other hand they won’t be using the resources the current businesses and citizens need to survive on a daily basis.

 

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The Horror of Amazon’s New Dash Button

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BY IAN CROUCH

Amazon’s new Dash Button, which will allow shoppers to reorder frequently used domestic products like laundry detergent or paper towels with the click of a real-life button, is not a joke. Many people assumed it was, mostly because the announcement came the day before April Fool’s, but also because the idea seemed to poke fun at Amazon’s omnipresence, making it visibly manifest with little plastic one-click shopping buttons adhered to surfaces all over your home.

There was also something slightly off about the promotional video. It opens with a montage of repeated household tasks—squeezing a tube of moisturizer, running a coffee maker, microwaving a container of Easy Mac, starting a washing machine—that gets interrupted when a woman reaches for a coffee pod, only to discover that there are none left. She leans forward and exhales, resigned. It’s going to be a long day. But then, thanks to Dash, the montage starts up again, with those familiar Amazon boxes arriving continuously in the mail—and in them a supply of coffee, lotion, and macaroni and cheese for as many days as we may live to need them. “Don’t let running out ruin your rhythm,” a voiceover tells us.

As propaganda, the video seems more like a condemnation of consumption than a celebration it. All that stuff, the same stuff, used and discarded day after day. It’s the kind of montage that a movie director would use to show just how sad and soulless a character’s life was. And the idea of shopping buttons placed just within our reach conjures an uneasy image of our homes as giant Skinner boxes, and of us as rats pressing pleasure levers until we pass out from exhaustion. But according to Amazon, these products represent the actual rhythm of life, any interruption of which might lead not only to inconvenience but to the kind of coffee-deprived despair that we see when the woman realizes that she has run out of K-cups. That’s the real dystopia: not that our daily lives could be reduced to a state of constant shopping but that we might ever have to, even for a moment, stop shopping.

But what do I know? I don’t have kids. I’ve never bought thousands of diapers and yet still constantly needed more. Now there’s a Huggies button, and if it takes a drone army to get them where they need to go, then maybe that’s worth it, too. So far, other than coffee, Amazon appears to be steering clear of offering addictive products with the service. There is no Cheetos button. No Oreos button. No Knausgaard button. And the buttons are set up to place only one order at a time, no matter how many times you press them, which means that Fido or your five-year-old can’t order ten thousand rolls of paper towels when you’re not paying attention.

Dash fits squarely into the current age of smart-home technology, where you can tweet from your refrigerator and your sentient thermostat can help save the world. It is not simply a matter of practical efficiency but of a proactive, preëmptive way of living, in which inefficiency is the worst kind of waste. The way we manage our chores is a measure of our worthiness. No one wants to live in a stupid home. No one should have to fight with his spouse over who drank the last grapefruit soda. And only a chump would ever run out of toilet paper.

But what if there is actual value in running out of things? The sinking feeling that comes as you yank a garbage bag out of the box and meet no resistance from further reinforcements is also an opportunity to ask yourself all kinds of questions, from “Do I want to continue using this brand of bag?” to “Why in the hell am I producing so much trash?” The act of shopping—of leaving the house and going to a store, or, at the very least, of one-click ordering on the Amazon Web site—is a check against the inertia of consumption, not only in personal economic terms but in ethical ones as well. It is the chance to make a decision, a choice—even if that choice is simply to continue consuming. Look, we’re all going to keep using toothpaste, and the smarter consumer is the person who has a ten-pack of tubes from Costco in the closet. But shopping should make you feel bad, if only for a second. Pressing a little plastic button is too much fun.

Soon we won’t even have to hit a button. Amazon is also working with companies on devices that will be able to restock themselves. As the Wall Street Journal explained, “Whirlpool is working on a washer and dryer that anticipate when laundry supplies are running low so they can automatically order more detergent and dryer sheets.” Water purifiers could reorder their own filters; printers reorder their own ink. This is the dream of domestic life as a perfectly calibrated, largely automated system. But the doomsayer in me likes to imagine some coffee maker gone HAL 9000, making its own decisions about what kinds of coffee it thinks it should be brewing. Or a washing machine, haywire and alone in a basement somewhere, constantly reordering supplies for itself long after we’ve all been wiped off the Earth.

 

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Tiny Solar Thermal Power Plant Solves Gigantic Salt Problem

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We’ve been getting all excited about Ivanpah and Crescent Dunes, two new gigantic concentrating solar thermal projects in California and Nevada. Now let’s turn our attention to a third solar thermal plant at the Panoche Water and Drainage District in California.

This one, from a company called WaterFX, is different in terms of scale (miniature compared to the first two), solar energy collection (its concentrators are troughs, not flat panels), and thermal platform (it uses a form of mineral oil, not molten salt).

solar thermal desalination

Solar Power Desalination Solves Part Of the Problem…

The plant is actually a modular, integrated system that WaterFX calls the Aqua4™ Concentrated Solar Still, and it’s designed to solve a problem bedeviling the water desalination field: what to do with all the leftover salty brine after you’ve extracted all the fresh water?

That problem is bound to keep growing as already-stressed global water resources keep shrinking, forcing farmers and other users to tap formerly overlooked sources including seawater, brackish groundwater, and various forms of wastewater.

One key element in the problem is that advanced desalination typically uses a high-pressure process called reverse osmosis, which requires a tremendous amount of energy, adding to the global carbon burden aside from adding to costs.

The energy factor can be partly solved by using solar power for desalination, along with other forms of clean, renewable energy.

However, that still leaves the salt problem. According to WaterFX, typical reverse osmosis operations only recover about half their input in the form of freshwater. The other half is a saltwater brine that needs to be further processed or transported offsite for environmentally responsible disposal.

To get reverse osmosis from the 50 percent recovery rate to a more concentrated byproduct would help ease disposal costs but that would require more pressure, which requires more energy, making the whole system less cost-effective.

The resource recovery route also involves additional expense, since the highly diluted brine would have to undergo additional steps to achieve a concentration that makes extraction cost-effective.

…And Here’s A Solution For The Other Part

One Aqua4 module is designed to produce about 65,000 gallons of freshwater daily, with a relatively small footprint of just 160 x 40 feet.

The system basically consists of common off-the-shelf components including a 400 kW trough-shaped solar thermal collector that focuses energy on a pipe through which mineral oil runs.

The heated oil goes to a heat pump to ramp up efficiency, which goes to a distillation system that yields a freshwater condensate and a concentrated brine.

The system also includes a thermal energy storage component so it can continue to operate at night, but that’s not what caught our attention.

What did catch our eye is the potential for resource recovery from spent brine, helping to make the operation cost-effective.

Here’s how it works on the agricultural drainage water of Central Valley, which is typically discarded as an unsuable byproduct of irrigation. The salinity level for drainage water in that region can range higher than the content of seawater.

The solar power plant provides emission-free energy that can be cheaper than fossil fuels, helping to keep energy costs down.

The distillation part of the process achieves a recovery rate of more than 93 percent while working far more quickly than natural evaporation and simple stills.

The concentration of salt in this solution is more than 20 percent by weight, enabling a cost-effective solids extraction process. The idea is that since you’re dealing with far smaller volumes of brine, you don’t need the kind of high-volume equipment (and energy input) that would be required when the recovery rate is only 50 percent.

Now, About That Salt…

Right now the project is in phase one, with the equipment humming along nicely and plans afoot for expansion.

Phase 2 is where the rubber will hit the road in terms of resource recovery. Due for completion this fall, phase 2 is expected to demonstrate that resource recovery can from the brine can be managed with minimal environmental impacts, if any.

The recoverable products include gypsum and calcium compounds that are widely used in the building industry for drywall, plaster, and cement.

Also present in the brine from this particular drainage area are magnesium salts, which are used in the medical industry, selenium (a health supplement), nitrates (fertilizer), and boron, best known for its use in bleach and pyrotechnics among many other uses.

Boron is also coming into its own in high-efficiency electronics and cutting edge solar technology, and for the record, selenium is also used in electronics as well as glass making, so altogether the region could be looking at a new high-value, job-creating industry in tandem with its agriculture base.

WaterFX also points out that the re-use of local groundwater reduces carbon emissions related to long-distance transportation of freshwater supplies, and it could also help alleviatewater resource competition issues  that are sure to intensify unless more sustainable solutions are adopted.

 

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Don’t Let These Financial Blunders  Leave Your Wallet Empty

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Financial Literacy Month Is A Good Time
To Get Your Fiscal House In Order

To err is human, but when mistakes affect your pocketbook it’s not exactly divine.

Don’t feel alone if you’ve committed a financial blunder, though. Two-thirds of Americans have made a significant money mistake somewhere along the way, says Jim Chilton, founder and chief executive officer of the non-profit Society for Financial Awareness (www.sofausa.org).

Since April is National Financial Literacy Month, this is a good time for anyone to pledge to do a better job handling money, whose organization’s mission is to “eliminate financial illiteracy, one community at a time.”

SOFA does that by conducting free workshops and seminars for corporations, small businesses, government agencies, community colleges, libraries, churches or organizations.

“One thing I always tell people is that you can’t let your emotions get in the way when you are trying to meet your financial goals,” Chilton says. “When it comes to finances, there is always going to be at least a little uncertainty.”

But he says people can go a long way toward financial stability if they avoid these common blunders:

•  Living without a ‘net.’ Bad things happen in life, even to the best people who are trying to do the right things. That’s why you need to set aside savings that will serve as an emergency fund in case you suddenly have major medical problems or lose your job, Chilton says. He recommends a six to 12-month cushion that would cover your mortgage, groceries, utilities and the other necessities of day-to-day living.

•  Failing to check credit reports. More than 70 percent of credit reports contain some sort of error, Chilton says. Meanwhile, identity theft is on the rise. You should check your credit reports annually to make sure you are not a victim.

•  Giving little thought to retirement. Many people fail to properly prepare for retirement. If you think Social Security will take care of you, think again. Social Security is designed as supplemental income, not something that can replace your entire paycheck, Chilton says. You need to plan and save to make sure you can lead the lifestyle you want in your later years.

•  Racking up credit card debt. Credit seems to rule, but cash should be your real king, Chilton says. Americans are carrying more than $800 billion in credit card debt, he says. Making a conscious effort to use cash will help wean you off your reliance on plastic. “If you are struggling with credit card debt, you need to start making a plan to get rid of that debt,” he says.

•  Seeking advice in the wrong places. Uncle Felix may mean well, but he’s not necessarily the ideal person to offer you advice on the stock market. A trained professional is your best bet, Chilton says. Sure, word of mouth can be helpful, but it can be equally hurtful. Before you pick someone to help you with investments, though, do your homework because you want someone with a good reputation, Chilton says. Check with the Better Business Bureau and do a Google search to see what else you can learn.

•  Trying to do too much, too quickly. Financial problems that took years to create aren’t going to be fixed overnight, Chilton says. So ease into your new financial plan. Instead of a dramatic overhaul that could leave you frustrated, try to make small changes that will lead to larger commitments.

“Even as we get older and presumably know more, we are still bound to make a misstep here or there,” Chilton says. “We simply can’t know it all, especially when it comes to our finances.

“But if we realize our limitations, we can at least learn to make fewer mistakes and do a better job of setting and meeting the goals we have for our money.”

About Jim Chilton

Jim Chilton is the founder and chief executive officer for the Society for Financial Awareness, or SOFA (www.sofausa.org), a non-profit public benefit corporation with a mission to provide financial education across America. SOFA conducts free financial workshops and seminars to individuals, companies, and organizations on such topics as “Getting Fiscally Fit,” “Financial Blunders,” “Exploring Your Options for a Quality Retirement” and “Solving Debt.” Chilton is a San Diego, Calif., native and alumnus of San Diego State University. After college, he became a high school teacher and coach, but later joined the financial services industry. After achieving a desirable level of success, Chilton felt the need to do more for the community and in 1993 founded SOFA.

 

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GOVERNOR BROWN DIRECTS FIRST EVER STATEWIDE MANDATORY WATER REDUCTIONS

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4-1-2015

SACRAMENTO – Following the lowest snowpack ever recorded and with no end to the drought in sight, Governor Edmund G. Brown Jr. today announced actions that will save water, increase enforcement to prevent wasteful water use, streamline the state’s drought response and invest in new technologies that will make California more drought resilient.

“Today we are standing on dry grass where there should be five feet of snow. This historic drought demands unprecedented action,” said Governor Brown. “Therefore, I’m issuing an executive order mandating substantial water reductions across our state. As Californians, we must pull together and save water in every way possible.”

High resolution photos of previous snow surveys are available here.

For more than two years, the state’s experts have been managing water resources to ensure that the state survives this drought and is better prepared for the next one. Last year, the Governor proclaimed adrought state of emergency. The state has taken steps to make sure that water is available for human health and safety, growing food, fighting fires and protecting fish and wildlife. Millions have been spent helping thousands of California families most impacted by the drought pay their bills, put food on their tables and have water to drink.

The following is a summary of the executive order issued by the Governor today.

Save Water

For the first time in state history, the Governor has directed the State Water Resources Control Board to implement mandatory water reductions in cities and towns across California to reduce water usage by 25 percent. This savings amounts to approximately 1.5 million acre-feet of water over the next nine months, or nearly as much as is currently in Lake Oroville.

To save more water now, the order will also:

-Replace 50 million square feet of lawns throughout the state with drought tolerant landscaping in partnership with local governments;
-Direct the creation of a temporary, statewide consumer rebate program to replace old appliances with more water and energy efficient models;
-Require campuses, golf courses, cemeteries and other large landscapes to make significant cuts in water use; and
-Prohibit new homes and developments from irrigating with potable water unless water-efficient drip irrigation systems are used, and ban watering of ornamental grass on public street medians.

Increase Enforcement

The Governor’s order calls on local water agencies to adjust their rate structures to implement conservation pricing, recognized as an effective way to realize water reductions and discourage water waste.

Agricultural water users – which have borne much of the brunt of the drought to date, with hundreds of thousands of fallowed acres, significantly reduced water allocations and thousands of farmworkers laid off – will be required to report more water use information to state regulators, increasing the state’s ability to enforce against illegal diversions and waste and unreasonable use of water under today’s order. Additionally, the Governor’s action strengthens standards for Agricultural Water Management Plans submitted by large agriculture water districts and requires small agriculture water districts to develop similar plans. These plans will help ensure that agricultural communities are prepared in case the drought extends into 2016.

Additional actions required by the order include:

-Taking action against water agencies in depleted groundwater basins that have not shared data on their groundwater supplies with the state;
-Updating standards for toilets and faucets and outdoor landscaping in residential communities and taking action against communities that ignore these standards; and
-Making permanent monthly reporting of water usage, conservation and enforcement actions by local water suppliers.

Streamline Government Response

The order:

-Prioritizes state review and decision-making of water infrastructure projects and requires state agencies to report to the Governor’s Office on any application pending for more than 90 days.
-Streamlines permitting and review of emergency drought salinity barriers – necessary to keep freshwater supplies in upstream reservoirs for human use and habitat protection for endangered and threatened species;
-Simplifies the review and approval process for voluntary water transfers and emergency drinking water projects; and
-Directs state departments to provide temporary relocation assistance to families who need to move from homes where domestic wells have run dry to housing with running water.

Invest in New Technologies

The order helps make California more drought resilient by:

-Incentivizing promising new technology that will make California more water efficient through a new program administered by the California Energy Commission.

The full text of the executive order can be found here.

For more than two years, California has been dealing with the effects of drought. To learn about all the actions the state has taken to manage our water system and cope with the impacts of the drought, visit Drought.CA.Gov.

Every Californian should take steps to conserve water. Find out how at SaveOurWater.com.

 

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