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Category Archives: Social Media
Posted by email@example.com on September 20, 2013 in All, Buddhism, Business, Compassion, Earth, ecological, Ecology, Economy, ecosystem, Education, ethics, Family, Finance, History, Money, one world, Planet, planet earth, Politics, Religion, Social Media, Spirituality, Uncategorized, world
The NSA has undermined a fundamental social contract. We engineers built the internet – and now we have to fix it
• by Bruce Schneier -
Government and industry have betrayed the internet, and us.
By subverting the internet at every level to make it a vast, multi-layered and robust surveillance platform, the NSA has undermined a fundamental social contract. The companies that build and manage our internet infrastructure, the companies that create and sell us our hardware and software, or the companies that host our data: we can no longer trust them to be ethical internet stewards.
This is not the internet the world needs, or the internet its creators envisioned. We need to take it back.
And by we, I mean the engineering community.
Yes, this is primarily a political problem, a policy matter that requires political intervention.
But this is also an engineering problem, and there are several things engineers can – and should – do.
One, we should expose. If you do not have a security clearance, and if you have not received a National Security Letter, you are not bound by a federal confidentially requirements or a gag order. If you have been contacted by the NSA to subvert a product or protocol, you need to come forward with your story. Your employer obligations don’t cover illegal or unethical activity. If you work with classified data and are truly brave, expose what you know. We need whistleblowers.
We need to know how exactly how the NSA and other agencies are subverting routers, switches, the internet backbone, encryption technologies and cloud systems. I already have five stories from people like you, and I’ve just started collecting. I want 50. There’s safety in numbers, and this form of civil disobedience is the moral thing to do.
Two, we can design. We need to figure out how to re-engineer the internet to prevent this kind of wholesale spying. We need new techniques to prevent communications intermediaries from leaking private information.
We can make surveillance expensive again. In particular, we need open protocols, open implementations, open systems – these will be harder for the NSA to subvert.
The Internet Engineering Task Force, the group that defines the standards that make the internet run, has a meeting planned for early November in Vancouver. This group needs to dedicate its next meeting to this task. This is an emergency, and demands an emergency response.
Three, we can influence governance. I have resisted saying this up to now, and I am saddened to say it, but the US has proved to be an unethical steward of the internet. The UK is no better. The NSA’s actions are legitimizing the internet abuses by China, Russia, Iran and others. We need to figure out new means of internet governance, ones that makes it harder for powerful tech countries to monitor everything. For example, we need to demand transparency, oversight, and accountabilityfrom our governments and corporations.
Unfortunately, this is going play directly into the hands of totalitarian governments that want to control their country’s internet for even more extreme forms of surveillance. We need to figure out how to prevent that, too. We need to avoid the mistakes of the International Telecommunications Union, which has become a forum to legitimize bad government behavior, and create truly international governance that can’t be dominated or abused by any one country.
Generations from now, when people look back on these early decades of the internet, I hope they will not be disappointed in us. We can ensure that they don’t only if each of us makes this a priority, and engages in the debate. We have a moral duty to do this, and we have no time to lose.
Dismantling the surveillance state won’t be easy. Has any country that engaged in mass surveillance of its own citizens voluntarily given up that capability? Has any mass surveillance country avoided becoming totalitarian? Whatever happens, we’re going to be breaking new ground.
Again, the politics of this is a bigger task than the engineering, but the engineering is critical. We need to demand that real technologists be involved in any key government decision making on these issues. We’ve had enough of lawyers and politicians not fully understanding technology; we need technologists at the table when we build tech policy.
To the engineers, I say this: we built the internet, and some of us have helped to subvert it. Now, those of us who love liberty have to fix it.
• Bruce Schneier writes about security, technology, and people. His latest book is Liars and Outliers: Enabling the Trust That Society Needs to Thrive. He is working for the Guardian on other NSA stories
Posted by firstname.lastname@example.org on September 6, 2013 in All, Business, Entrepreneur, Finance, Green, Inc., Integrated Marketing, Internet, lodging, Market, Marketing and Sales, Money, Small Business, Social Media, Start-up, Uncategorized, world
I couldn’t have said it better: answer your visitors question: Why am I here?
by Seth Godin -
Approximately a million web years ago, I wrote a book about web design. The Big Red Fez was an exercise in shooting fish in a barrel. There was a vast and deep inventory of bad websites, sites that were not just unattractive, but ineffective as well.
The thesis of the book is that the web is a direct marketing medium, something that can be measured and a tool that works best when the person who builds the page has a point of view. Instead of a committee deciding everything that ought to be on the page and compromising at every step, an effective website is created by someone who knows what she wants the user to do.
Josh Davis and others wanted to know if, after more than a decade, my opinion has changed. After all, we now have video, social networks, high-speed connections, mobile devices…
If anything, the quantity of bad sites has increased, and the urgency of the problem has increased as well. As the web has become more important, there’s ever more pressure to have meetings, to obey the committee and to avoid alienating any person who visits (at the expense of delighting the many, or at least, the people you care about).
Without a doubt, there are far more complex elements to be worked with, more virality, more leverage available to anyone brave enough to build something online. But I stand with a series of questions that will expose the challenges of any website (and the problems of the organization that built it):
- Who is this site for?
- How did they find out about it?
- What does the design remind them of?
- What do you want them to do when they get here?
- How will they decide to do that, and what promises do you make to cause that action?
The only reason to build a website is to change someone. If you can’t tell me the change and you can’t tell me the someone, then you’re wasting your time.
If you get all of this right, if you have a clear, concise point of view, then you get the chance to focus on virality, on social, on creating forward motion. But alas, virtually all organizational sites are narcissistic and (at the same time) afraid and incomplete.
Answer your visitor when he asks, “Why am I here?”
Public Citizen Applauds Proposed Legislation Prohibiting Exploitation of Minors Through Social Media Advertising, Urges Improvements
Statement of Scott Michelman, Staff Attorney, Public Citizen
Contact: Scott Michelman (202) 588-7739; Sam Jewler (202) 588-7779
We applaud the introduction today by U.S. Rep. John Duncan of Tennessee of a bill to ban the use of children’s images in advertising on online social networks. The use of minors’ images is a troubling practice that has been occurring for years and is the subject of several lawsuits, including one against Facebook pending in federal court in California. In that case, Fraley v. Facebook, Public Citizen has urged the court to reject a proposed settlement that permits Facebook to continue using children’s images in ads without parental consent.
The legislation proposed today would ban the exploitation of children’s images in this way. Seven states, including Tennessee, already prohibit the use of minors’ likenesses for advertising without parental consent. Rep. Duncan’s bill would extend such protection nationwide.
Although the proposed bill is a step in the right direction, it should be revised in two respects to ensure that state-level protections for minors are not jeopardized.
First, the bill specifies that it does not pre-empt stronger state protections. This provision may have the unintended consequence of suggesting that state laws that provide different or less strong protections are pre-empted. Congress should clarify that no state law is pre-empted except where compliance with both state and federal law is impossible. This change would ensure that existing state protections, including state rights of action, are not displaced by the new legislation.
Second, Congress should allow parents whose children’s images are used unlawfully to bring lawsuits to obtain damages, statutory penalties and orders requiring that the offending images be taken down. Such lawsuits would add a critical deterrent to and remedy for the exploitation of children’s images.
If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15?
The horrific elementary school shootings in Newtown, Conn.?
The October storm that took lives and devastated communities across the Northeast?
Sometimes, nothing at all.
The age of digital marketing brings with it new challenges, including how to respond during a national tragedy. Remember, as recently as Sept. 11, 2001, we had no MySpace, much less Facebook, Twitter or YouTube. Except for email, no vehicle for delivering instantaneous marketing messages existed. After 9/11, one of the most painful days in American memory, most of us had time to pause, reflect and put on hold print, radio and TV marketing campaigns that might be viewed as inappropriate or offensive.
In recent months, there has been lively debate on this topic in the marketing community, including how and when to tie – or not to tie — a marketing message into the news of the day, a widely used strategy.
Gaffes can occur with the most innocent of intentions in any media content, marketing or not. Earlier in April, a new episode of the musical comedy “Glee” upset and angered parents in Newtown, Conn., because the plot featured a student bringing a gun to school, where it accidentally discharges.
“A lot of people were upset about it and that I feel horrible about,” Jane Lynch, one of the stars, told Access Hollywood Live days later. “If we added to anybody’s pain, that’s just certainly not what any of us wanted. … We’re always rather topical and rather current.”
Usually, however, simply applying your own sense of decency and good taste can help you avoid a blunder. Consider American Apparel’s notorious “Hurricane Sandy Sale – in case you’re bored during the storm,” advertised as tens of thousands of people endured freezing temperatures without power. Most of us wouldn’t have even considered such a ploy!
Here are a couple more suggestions for do’s and don’ts:
• If you use automated posts scheduled through a site such as HootSuite, turn them off immediately. If people don’t find them insensitive and uncaring or silly, they’ll likely conclude your messages come from a robot – not a real person – which is just as bad.
• Can you be helpful? Hours after the blasts in Boston, with cell phone service out in the city and family and friends desperately trying to connect with loved ones, Google.org launched “Person Finder: Boston Marathon Explosions.” There, individuals and organizations could share information about the status of marathon participants and spectators for those trying to find them.
If your community has suffered a tragic event, perhaps you have helpful information to share. Here in Florida, which is affected by hurricanes, people use social media to help evacuees and their pets find shelter, and to alert others to danger, such as downed power lines. Depending on your area of expertise, you may be able to provide more general information or commentary. For instance, an educator can share tips for answering children’s questions about the event. Philanthropists might comment on those selflessly step up to help.
• Of course, social media is also about reactions and, for many, that’s a sincere expression of sympathy for and unity with those affected.
If you want to post something and you’re unsure about what to say, take a look at what businesses and other brands are sharing, and how online users are reacting. You may decide to just say nothing for a day or two, or whatever time seems reasonable given the nature of the event.
Sometimes, saying nothing at all speaks volumes.
About Marsha Friedman
Marsha Friedman is a 23-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. Marsha is the author of Celebritize Yourself and she can also be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider every Thursday at 3:00 PM EST. Follow her on Twitter: @marshafriedman.