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Category Archives: sports

VIDEO: Best marriage proposal ever

Isaac Lamb proposed to his girlfriend, Amy, in a very innovative way, and the video has gone viral.
Check out Isaac’s incredible proposal – set to Bruno Mars‘ “Marry You.”

CLICK ON THE PHOTO

 

When Isaac Lamb decided to propose to his girlfriend, Amy, he knew he wanted to do something over-the-top. but not even Amy was prepared for the elaborate proposal he staged with 60 of their closet friends and family members. The video went viral – and has already amassed almost 6 million views on YouTube at last count.

The video even got Bruno Mars’ stamp of approval!

Congrats to Isaac Lamb and the future Mrs.. I don’t think I could’ve made a better music video for this song. Thank youvimeo.com/42828824

 

Are We getting Older, or Better?

Between 2000 and 2010, the United States population ages 65 and over grew more than 15%. And by 2030, 70 million Americans (about one out of five) will be over age 65.[1]

 

 

 

 

 

Today’s seniors are aging differently.

Remember Grandma? When she was fifty, was she considered vibrant, active, and maybe even kinda hot? If your grandmother was anything like my own, the answer is a very definite “No!”. (Sorry Grandma.) Grandma was a terrific cook, a fascinating conversationalist, and a mean gin rummy competitor. But at fifty, she was overweight, out of shape, and didn’t expect to win any beauty contests.

Compare that with today’s Baby Boomers, who at ages 49+ command respect in all areas of life. They expect to age gracefully: to live well, feel good and to remain active and attractive.

But is that expectation realistic? At Live 2 B Healthy® Senior Fitness, we think so.

By offering fitness classes on-site at co-ops, assisted living communities, skilled nursing residences and even memory care housing, Live 2 B Healthy® Senior Fitness supports a healthy lifestyle at every age.

Older adults lose, on average, 30% of their muscle mass between ages 50 and 80.”   – University of Potsdam study, 2011

“It’s an exciting time to be in the senior fitness industry,” enthuses Live 2 B Healthy® president and CEO Cory Czepa. “Seniors expect to live longer and better. And the results we see show that it’s entirely possible.”

Czepa refers to the Minnesota-based company’s individual fitness tests, conducted three times each year. Test results with elderly fitness class participants, ranging from ages 68 to 105 show remarkable improvements in balance, strength and flexibility. Some individuals have shown over 200% improvement in as little as four months.

And fortunately for seniors, the company is thriving as well. Founded in 2008, the company now has a number franchise owners operating in California, Utah, Colorado, Texas, Missouri, Iowa, South Dakota, and Minnesota, and is on the path to becoming a national name.

“I wish my parents had had access to this program, and so it’s our commitment to seniors that Live 2 B Healthy® Senior Fitness will be available in every state by 2017,” comments John Meyers, director of operations.

Meanwhile, the company’s web site (www.live2bhealthy.com) offers seniors and their families tips and research on healthy aging. And franchise regions are available in many states.

For more information about the company, please visit www.live2bhealthy.com, or contact George Masmanides at GeorgeM@live2bhealthy.com.


[1] United States Census Data

 

SOCIAL MEDIA AND SUPER BOWL 2012: CHEVROLET TAKES FIRST PLACE IN CONSUMER INFLUENCE

February 23, 2012 – Burlingame, Calif. – The bottom line: Which ads worked? Chevrolet included a big Social Media component, did it work? CarWoo!’s infographic of the effects of 2012 Super Bowl ads demonstrated that some automakers’ commercials resulted in more immediate attention. All of the data was based on new car configurations in the CarWoo! MarketPlace in the days and weeks preceding and following the Big Game.

How did Chevrolet integrate its Social Media strategy into it’s TV commercials? Driving people to take interest in their Game Time App and their various models. Did it work? Was it worth the 3.5 million per spot?

In the downloadable infographic, found at www.CarWoo.com (see Direct Link to Infographic Above), presents the Super Bowl Commercial Winners and Losers. These advertisers saw more searches during and after the Super Bowl, compared to the industry average for that time:

61%   Chevrolet
26%   Chrysler
25%   Toyota
20%   Kia
9%    Hyundai
6%    Cadillac

Methodology Note:

“Since CarWoo! is currently a U.S.-only service, and our buyers are typically within four days of committing to a car, our marketplace is the perfect spot to test immediate consumer reactions,” said CarWoo! CEO, Tommy McClung. “Some makes, and even some specific models, saw huge jumps in buyer interest right away. Other ads may have more long-term affects, but it’s clear which manufacturers won the interest of current buyers.” Data was mined from The CarWoo! MarketPlace, tracking at in-market consumer interest in automakers who didn’t advertise during the Super Bowl, as a control against which they measured the interest in automakers who did advertise. Tens of thousands of in-market buyer choices were analyzed.

Chevrolet Takes the Prize With 61% Increase: Volt is the Exception

Among the makes who saw a greater lift in interest than the control were Chevrolet, with a 61% lift, followed by Chrysler, Toyota, Kia, Hyundai and Cadillac. The Chevrolet Sonic is an example of one car that made out well after the Super Bowl. Buyer interest in the Sonic increased by 292% after the Super Bowl, compared with non-advertised Chevrolet models. Its commercial featured a montage of Sonic “firsts,” such as “first skydive,” “first kickflip,” and “first music video.” Chevrolet included more social media components than others and seem to have been rewarded for their strategy.

Other advertised Chevrolets saw some lift, including the Camaro at 163% and the Silverado at 76%. The Volt’s Alien commercial failed to scare up enough interest in the sales-declining, plug-in hybrid, and the model saw no increase at all.

Honda, CR-V and Matthew Broderick Didn’t Show Up to Class

Other models didn’t see anything close to the Sonic’s 292% surge in interest. Not only did the Honda brand not have an increase in interest after the Super Bowl, but the CR-V, featured with Matthew Broderick in Honda’s Ferris Beuller Reprisal spot, didn’t see a rise in interest compared with other Honda models.

Clint Eastwood’s Patriotic Coup? Kinda?

With all the heavy watercooler buzz, Clint Eastwood’s “Half Time in America” spot gave Chrysler a second place position after Chevrolet, in terms of generating consumer interest. Presented as a quasi-Public Service Announcement, the spot was more nostalgic, patriotic and just plain feel-good. Chrysler ranked #2 after Chevrolet, with 26% increase in interest in the automaker.

Ford Catches a Free Pass; Competitor’s Ad Sends Customers to F-Series Interest

In a Chevrolet backfire, Ford was bashed in the Silverado’s “Apocalypse” ad, but the Ford F-series saw a 37% lift in interest after the Super Bowl. “In this case, it seems that the competitor’s jab slightly improved F-Series sales,” McClung said. “Ford should be ecstatic. They spent no money and saw an increase; some of their competitors spent millions on ads and celebrities and saw no immediate returns.”

Summary: Hits, Misses and Backfires

With these hits and misses, it’s not always clear that 3.5 million dollars in Super Bowl ad money will translate into mass consumer interest. We’ve also seen that not all Celebrities can move the needle for automakers and that Celebrity Endorsement by no means insures success on the world’s biggest advertising stage. At the end of the day, Seinfeld just didn’t succeed in reminding us of the better financial times of the 1980-1990s. It’s also true that pop culture references can fall flat: The Ferris Beuller 1980s nostalgia spot didn’t move the needle. Patriotism proved to have an emotional effect with Clint Eastwood’s call to national pride. And, finally, sometimes, your competitor’s commercials may actually lift your own sales. With Super Bowl ad rates creeping up next year, automakers should keep some of these lessons in mind.

About CarWoo!

CarWoo! provides the online MarketPlace where buyers get great deals with no games and dealers are able sell cars online using their own unique approaches with a full understanding of the buyers through the CarWoo! transparent MarketPlace.  Buyers remain anonymous, get great market prices, save a ton of time and dealers are ensured buyers who purchase within 3.5 days 80% of the time.  As seen on The Today Show, CNN Money and other leading national media outlets, CarWoo! is the only true online MarketPlace for car buyers and sellers.  CarWoo! was founded in 2008 by serial entrepreneurs, Tommy McClung, Erik Landerholm and Michael Young.  With early funding by Y Combinator, CarWoo! is based in Burlingame, CA and is now funded by Blumberg Capital, Comcast Ventures and InterWest Partners, and others.  Find us on Facebook at http://www.facebook.com/carwoo and on Twitter at twitter.com/carwoo.

http://carwoo.com/blog/lima-and-eastwood-appearances-score-touchdowns-for-manufacturers-broderick-and-seinfeld-fumble-infographic/

###

MEDIA CONTACT:

Darren Shuster

Phone: (818) 744-1851

darren@popculturepr.com

www.CarWoo.com

Myril Shaw

Phone: (678) 935-7312

myril@carwoo.com

www.carwoo.com———————————————————————–

 

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The Tiger and the Pussycat : Woods and Harbaugh at Pebble

Congratulations are in order to Phil Mickelson.  He’s always been one of my favorites, and he indeed played one hell of a game on Sunday.  The real drama unfolded for me with a different story.

I must admit that I am a far bigger football fan, (49er season ticket holder for 23 years before Dr. York sank the team) than a watcher of golfers.  I admit in advance that this observation, therefore, is probably anything but objective.  The only reason there would ever be for my attending a golf match is to rub elbows with the famous golfers and the celebrities. Saturday is better for Pebble Beach as many of the celebs don’t make the cut, and aren’t around on Sunday.  Sunday is better for the pure golf enthusiast who wants to follow the leader’s gallery and peer over heads sometimes twenty deep to catch a glimpse of a little white ball hopefully sinking into the round abyss cut at the front of the green.

Last Saturday was just such an opportunity.  Having looked up the pairings I calculated just when we would need to be at which hole to park our chairs and see my favorites. We wanted to be sure to catch up with Bill Murray, and he didn’t disappoint.  His show on the third green was audacious, inappropriate, and thoroughly satisfying.  We saw the flurry; Ray Romano. George Lopez, Harris Barton, Huey Lewis, Aaron Rogers, Bill Bilichick, Matt Cain, etc.  Cameras weren’t allowed, but cell phones were, and it was a general understanding that we kept them down when the Marshalls were nearby, and tried to be discreet.  One of the security guys actually told me I should keep the thing in my pocket until he left, which was about 30 seconds. This went on for about 7 groups, and I got some FaceBook quality photos just so I could show my kids that I was there.  They still get some excitement out of daddy standing three feet from Phil Mickelson, and that kind of stuff.

Then it was time for Tiger and Tony Romo.  The send ahead security detail was about ten times what it had been for any of the other golfers, including the guys who were actually on the leader board.  Instead of 2 or 3 Marshalls on the green, there were 30.  Along with the TV cameras, came the militia announcing that there would be NO taking of pictures, not just while they were playing, but NO photos period.  Apparently Tiger is afraid that someone might steal his soul, oh I forgot, too late for that.  People all around were wishing him well, shouting “good luck; we love you Tiger,” etc…  Ah the selective memory. I wish him well, myself, but there just doesn’t seem to be much love coming back from him.  He totally ignored everyone, which is understandable I guess, but the Gestapo atmosphere was a bit oppressive.  It was tighter than when George W. Bush visited us at CityTeam a few years back.  We had our chairs right on the ropes at the edge of the green, but there were so many security people we barely got a glimpse of the golfers.  The general mood was certainly not the “humble Tiger” we had been hearing about on the radio lately.  Guess his Karma spoke for itself on the back 9 on Sunday where he bogied 4 in a row.

In stark contrast was coach Harbaugh.  When we walked in that morning, we had the good fortune of catching him at the putting green just before the first tee.  After his warm-up he stood signing autographs for a good 15 minutes.  When the fans were saying things like “thank you coach” or “”great season” all Harbaugh could do was thank them back, and say how blessed he was to have such a great team and such amazing fans.  Usually one to grab an opportunity for a quick sports related autograph, his generosity and openness left me speechless.  It was such an awesome feeling and display of human kindness, all I could do was watch.  It wouldn’t have been right for me to take any of his time away from the kids and little old ladies he was literally ministering to.  It was not a religious thing, but it really reminded me of the stories of Jesus and ‘suffer the little children unto me.”

 Observing a truly great man, who is that humble, is  inspiring.  After 15 years as a very successful pro quarterback, turning around USD and Stanford, and just winning the NFL “Coach of the Year” award, this is the man that had time for his people.

Tiger might take a page on public relations from Coach.  It would seem that he might need some friends on his way back down.

 

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Kyle Williams is my Hero. Harbaugh is the “Coach of the Year” for a Reason You Might Not See.

What a stand up guy.  Two days after Kyle, filling in for Ted Gin who happens to be one of the best in the business, had the ball supposedly brush against his leg, then had the ball stripped out of his arm while trying desperately to get his team to the super bowl.  Two days after his father met him outside the locker room and asked his son “are you man enough, are you tough enough to get through this?”  Two days after a nation (Niner nation) cried itself to sleep, amid death threats, Kyle was indeed man enough to sit through a very tastefully performed interview on the Dan Patrick show.  The man has huge balls, and class.

That said more to me about the character of our team than 13 and 3 ever could have. Asked what he took away from the loss, Kyle only said that it was the way his team and coach never even thought of throwing him under the bus for the loss. I love and respect many former coaches, but there is no way they would ever have gotten that kind of integrity out of a team. It certainly was not on Kyle that we lost that game. We can think of 30 other plays where we just didn’t get it done.

We did far more than was ever expected.  In a way it is great that we didn’t make it all the way to the big dance the first year.  There is so much we can do to improve our team.

Give us a world class wide receiver or two, keep the team healthy, and we will have another shot next year.  It would not really have been reasonable or accurate for us to have gone to the super bowl this year. Not that the way we lost was how anyone had it pictured, but it seemed to me that the Saints game would have been the tougher of the two.

I can’t stress the words “team” and “character” enough.  This comes down from the top.  Jed has done lots of growing up, and we have a coach that (hopefully) won’t be going anywhere for a really long time.  The way these men conduct themselves on and now off the field is an inspiration.  In every way, I feel that we had a “perfect” season.  Something left to shoot for, but all in all an inspiring performance.  Thanks Jed, Jim, Alex, Frank, Alton….  I’m a relative rookie; I only had season tickets for 23 years.  It makes me proud to be a “Niner” again.

 

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Tim Tebow’s 316 yards inspire ‘John 3:16’ searches


Denver Broncos quarterback Tim Tebow prays after the Broncos defeated the Pittsburgh Steelers in overtime in the NFL AFC wild-card playoff football game in Denver on Sunday. (MARC PISCOTTY – REUTERS)The Denver Broncos’ playoff win over the Pittsburgh Steelers on Sunday night was unlikely enough, but Tim Tebow’s passing yardage — the Christian quarterback threw 316 yards — sent commentators over the edge. The Associated Press reported that he also averaged 31.6 yards per completion. The religious connotations to John 3:16, a famous Bible verse, were too much for many to chalk up to chance.

For the true believersit was no coincidence.

 

 

View Photo Gallery: The quarterback for the Denver Broncos has become a polarizing figure in football, in part because of his outward displays of Christian faith.

 

Tebow has said previously that the Bible verse, “For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life,” is his favorite. When he wore the Scripture verse on his eye black during the National Championship Game in 2009, the term “John 3:16” was reportedly Googled more than 90 million times.

The Bible verse quickly became the most searched Google term Monday.

The Christian athlete has faced repeated criticism during this NFL season for wearing his faith on his sleeve. Bill Maher criticized Tebow (and Jesus) in a controversial Tweet after a Denver loss, and “Saturday Night Live” mocked the quarterback in a skit in which Jesus suggested that the quarterback “take it down a notch.”

Some say that the religious significance of Sunday’s game went deeper than the stats. In a column this weekend for The Washington Post’s Outlook section, David Kuo and Patton Dodd set up the showdown between Tebow and Steelers’ quarterback Ben Roethlisberger this way:

 

“Tebow and Roethlisberger point to the essential aspects of evangelicalism, the ones that make it persist — its missionary, proclamatory character on the one hand, and its private, searching piety on the other. The former wants to appeal to the whole world, which is why Tebow’s family raised him not only to preach, but to persuade others with a winning demeanor. The latter wants a changed life; Roethlisberger, in evangelical parlance, rededicated his life to Jesus after a period of backsliding, because he knew no other way to break his pattern of misbehavior.”

 

The Broncos’ win Sunday means that, for a week at least, Tebow mania is here to stay.

 

More On Faith and Tebow:

Tebow: God’s plan is for me to be a ‘role model for kids through football’

Sally Jenkins: Bill Maher and Tim Tebow: Why are so many offended by the quarterback’s faith?

By   |  10:38 PM ET, 01/08/2012

 

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Why More Women Should Choose MMA Training

There is a vast array of exercise programs for women available online and in gyms, but mixed martial arts (MMA) seem to fall outside many of these exercise categories. MMA incorporates techniques from sports such as Brazilian Jiu-Jitsu, Kickboxing, wrestling and boxing, Judo, Karate, Muay Thai and Taekwondo. You don’t have to have ambitions of becoming an MMA fighter to get involved in this sport – there are plenty of amateur platforms and gyms for beginners and intermediates, children and adults. Read on for more information about MMA for women and reasons why this is a great way to exercise.

Enjoy the change of pace

Perhaps you are stuck in the same old gym program or you do the same old exercises that you’ve always done and are looking for something that will get your heart pumping a little bit faster. MMA is fast paced and invigorating and will get you off your feet to work out your whole body. Not only will you improve your flexibility and agility but you will get stronger as well.

Join in the fun

Incorporating MMA style exercises in your training regime can be much more fun than other more regular exercises. Because of the fast pace and the huge variety of moves and techniques you will keep finding new and interesting ways to exercise which makes your training session less boring and keeps your energy and motivation levels high. You can keep using the techniques you enjoy and that suit your personal fitness goals, so you stay fully in control of how you wish to sculpt your body and which parts of your body you’d like to focus on.

Self-defence and confidence

Perhaps the most attractive aspect of MMA fighting for women is the self-defence techniques you can learn and the confidence that comes with it. By knowing that you can defend yourself should you find yourself in a difficult and violent situation can make a great difference in women’s lives and how they behave in society. The confidence this gives doesn’t just help in threatening situations but could also give a boost in confidence in other areas of women’s lives as well, at home or at work, as they learn new skills.

Equipment

You don’t need a lot of special equipment to train MMA – all you need to start off with is comfortable MMA clothing and buy the rest of the gear like gloves and protective equipment as and when you need it further down the line – your instructor will be able to advice you on this.
There are many benefits to be gained for women by using these techniques and it is suitable for everyone. If you have read this and you think that you’d like to give MMA a try as part of your fitness program you should contact your nearest MMA gym.

Sue Andrews incorporates MMA techniques in her fitness program and has improved her confidence by learning self-defence through MMA. Sue can recommend the high quality MMA clothing and gear from Made4Fighters for ultimate comfort during the training session.

 

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What’s the Deal with the Northern Lights?

You see them displayed in Christmas movies as a phenomenon of the North Pole. But the Aurora Borealis, as they are scientifically referred to, are actually visible from areas of the earth much farther south than the north pole. If you want to enjoy the beauty and wonder that is the Northern Lights, here are a few interesting things you should know:

  1. The name Aurora comes from the name of the Roman goddess of dawn.
  2. An Aurora in northern latitudes are called aurora borealis (northern lights). An Aurora in the southern latitudes are called aurora australis (southern lights).
  3. The plural of aurora is aurorae.
  4. An aurora occurs when highly charged particles from space collide with atoms in the earth’s atmosphere. This makes the atoms excited, meaning they start moving at a rapid pace. The way they release this energy is to accelerate along the earth’s magnetic fields, which will emit the energy in the form of light.
  5. Solar flares are the most common occurrence that induces an aurora in the atmosphere.
  6. Solar wind is constantly blowing past the earth, contained in this wind are particles that agitate the atoms in our atmosphere. When the sun flares, the wind become stronger so aurorae are most likely to occur then
  7. Norther and southern aurorae mimic each other.
  8. From a distance, the aurora will appear as a greenish glow or even a faint red. From a closer location, the light can appear as a vivid green color.
  9. The green color is due to the emission of oxygen as the atoms begin to slow down from their excited state.
  10. Blue colors come from nitrogen atoms gaining an electron (becoming excited) and red colors occur when the nitrogen atom slows back down to it’s normal state.
  11. Often they look like a curtain of light in the sky that can change shape every few seconds, or even hold their shape. They can also emit it a simple reddish or greenish glow in the sky, without any movement at all.
  12. Aurorae can occur on other planets.
  13. The sun has an 11-year sunspot cycle during which sunspot activity first increases than decreases. Aurorae are most commonly seen at the peak of that cycle and during the three years afterwards because of the increased strength of solar wind produced. The last solar cycle started in January 2008. The max of this cycle is expected to hit in 2011 and 2012.
  14. Pictures taken by space ships of the aurora are even more amazing than what you can see from earth. NASA’s website has a good array of options.

About the Author

Natalie Clive is a writer for MyCollegesandCareers.com. My Colleges and Careers is a useful website that can help students find the best online universities where they can earn a college degree. Individuals with a college degree are more likely to have a higher quality of life.

 

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Penn State Scandal Timeline: Key Dates In The Jerry Sandusky Sex Abuse Case

What you need to know to execute this bastard – from the Huffington Post:

Penn State Scandal Timeline

The Associated Press   11/ 9/11 11:32 PM ET   AP

A chronological look at the case against former Penn State assistant football coach Jerry Sandusky, based on a grand jury report in Pennsylvania state court. Some key dates in Penn State football history are included. Sandusky has been charged with 40 criminal counts, accusing him of serial sex abuse of minors.

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1969 – Jerry Sandusky starts his coaching career at Penn State University as a defensive line coach.

1977 – Jerry Sandusky founds The Second Mile. It begins as a group foster home dedicated to helping troubled boys and grows into a charity dedicated to helping children with absent or dysfunctional families.

January 1983 – Associated Press voters select Penn State as college football’s national champion for the 1982 season.

January 1987 – Associated Press voters select Penn State as college football’s national champion for the 1986 season.

1994 – Boy known as Victim 7 in the report meets Sandusky through The Second Mile program at about the age of 10.

1994-95 – Boy known as Victim 6 meets Sandusky at a Second Mile picnic at Spring Creek Park when he is 7 or 8 years old.

1995-96 – Boy known as Victim 5, meets Sandusky through The Second Mile when he is 7 or 8, in second or third grade.

1996-97 – Boy known as Victim 4, at the age of 12 or 13, meets Sandusky while he is in his second year participating in The Second Mile program.

1996-98 – Victim 5 is taken to the locker rooms and showers at Penn State by Sandusky when he is 8 to 10 years old.

Jan. 1, 1998 – Victim 4 is listed, along with Sandusky’s wife, as a member of Sandusky’s family party for the 1998 Outback Bowl.

1998 – Victim 6 is taken into the locker rooms and showers when he is 11 years old. When Victim 6 is dropped off at home, his hair is wet from showering with Sandusky. His mother reports the incident to the university police, who investigate.

Detective Ronald Schreffler testifies that he and State College Police Department Detective Ralph Ralston, with the consent of the mother of Victim 6, eavesdrop on two conversations the mother of Victim 6 has with Sandusky. Sandusky says he has showered with other boys and Victim 6′s mother tries to make Sandusky promise never to shower with a boy again but he will not. At the end of the second conversation, after Sandusky is told he cannot see Victim 6 anymore, Schreffler testifies Sandusky says, “I understand. I was wrong. I wish I could get forgiveness. I know I won’t get it from you. I wish I were dead.”

Jerry Lauro, an investigator with the Pennsylvania Department of Public Welfare, testifies he and Schreffler interviewed Sandusky, and that Sandusky admits showering naked with Victim 6, admits to hugging Victim 6 while in the shower and admits that it was wrong.

The case is closed after then-Centre County District Attorney Ray Gricar decides there will be no criminal charge.

June 1999 – Sandusky retires from Penn State but still holds emeritus status.

Dec. 28, 1999 – Victim 4 is listed, along with Sandusky’s wife, as a member of Sandusky’s family party for the 1999 Alamo Bowl.

Summer 2000 – Boy known as Victim 3 meets Sandusky through The Second Mile when he is between seventh and eighth grade.

Fall 2000 – A janitor named James Calhoun observes Sandusky in the showers of the Lasch Football Building with a young boy, known as Victim 8, pinned up against the wall, performing oral sex on the boy. He tells other janitorial staff immediately. Fellow Office of Physical Plant employee Ronald Petrosky cleans the showers at Lasch and sees Sandusky and the boy, who he describes as being between the ages of 11 and 13.

Calhoun tells other physical plant employees what he saw, including Jay Witherite, his immediate supervisor. Witherite tells him to whom he should report the incident. Calhoun was a temporary employee and never makes a report. Victim 8′s identity is unknown.

March 1, 2002 – A Penn State graduate assistant enters the locker room at the Lasch Football Building. In the showers, he sees a naked boy, known as Victim 2, whose age he estimates to be 10 years old, being subjected to anal intercourse by a naked Sandusky. The graduate assistant tells his father immediately.

March 2, 2002 – In the morning, the graduate assistant calls Coach Joe Paterno and goes to Paterno’s home, where he reports what he has seen.

March 3, 2002 – Paterno calls Tim Curley, Penn State Athletic Director to his home the next day and reports a version of what the grad assistant had said.

March 2002 – Later in the month the graduate assistant is called to a meeting with Curley and Senior Vice President for Finance and Business Gary Schultz. The grad assistant reports what he has seen and Curley and Schultz say they will look into it.

March 27, 2002 (approximate) – The graduate assistant hears from Curley. He is told that Sandusky’s locker room keys are taken away and that the incident has been reported to The Second Mile. The graduate assistant is never questioned by university police and no other entity conducts an investigation until the graduate assistant testifies in Grand Jury in December 2010.

2005-2006 – Boy known as Victim 1 says that meets Sandusky through The Second Mile at age 11 or 12.

Spring 2007 – During the 2007 track season, Sandusky begins spending time with Victim 1 weekly, having him stay overnight at his residence in College Township, Pa.

Spring 2008 – Termination of contact with Victim 1 occurs when he is a freshman in a Clinton County high school. After the boy’s mother calls the school to report sexual assault, Sandusky is barred from the school district attended by Victim 1 from that day forward and the matter is reported to authorities as mandated by law.

Early 2009 – An investigation by the Pennsylvania attorney general begins when a Clinton County, Pa. teen boy tells authorities that Sandusky has inappropriately touched him several times over a four-year period.

September 2010 – Sandusky retires from day-to-day involvement with The Second Mile, saying he wants to spend more time with family and handle personal matters.

Nov. 5, 2011 – Sandusky is arrested and released on $100,000 bail after being arraigned on 40 criminal counts.

Nov. 7, 2011 – Pennsylvania Attorney General Linda Kelly says Paterno is not a target of the investigation into how the school handled the accusations. But she refuses to say the same for university President Graham Spanier. Curley and Schultz, who have stepped down from their positions, surrender on charges that they failed to alert police to complaints against Sandusky.

Nov. 8, 2011 – Possible ninth victim of Sandusky contacts state police as calls for ouster of Paterno and Spanier grow in state and beyond. Penn State abruptly cancels Paterno’s regular weekly press conference.

Nov. 9, 2011 – Paterno and Spanier, one of the nation’s longest-serving college presidents, are ousted, effective immediately. Earlier in the day, Paterno announced he’d retire at the end of the season. In the end, he didn’t have that choice.

 

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Too Much Media, Not Enough Message

“Kick em when their up, kick em when their down, kick em in the teeth, kick em all around.”
- Joe Walsh Dirty Laundry

 Do you really think that back in the day when Eric Severeid, Sander Van Ocher, Walter Cronkite, and Dan Rather actually reported news that a comment Aaron Rowand made about his love for a childhood idol (Chicago “da Bears”that he eventually got to play for albeit in a different sport) would ever have taken up hours upon hours of “talk show” air time.  To begin with, there weren’t hours upon hours of idle air time to fill necessitating having callers provide content that the hosts lacked.  Look at some of the examples from our not to distant past, and put this in perspective.  This is a far cry from Howard Kossel’s “Look at that little monkey move.” This would never have made the third page of  the sporting green during the “Cold War.”

The point is that were there used to be 3 stations in a market, shutting down at midnight each day, now there are 300 running 24/7.  The “need” to fill hundreds of more hours worth of “air time” has generated a thirst for information, ANY information, and drastically lowered the bar on what we deem “newsworthy.”

Secondarily, he has a big contract with the Giants (that they were foolish enough to give him) that he is not living up to.  Thirdly, although the Giants are still in first place, they are batting dead last in the National League, if not all of baseball.  Aaron hasn’t done squat this year, and when one of his old announcers got him to wax nostalgic about the first major league team he won a world series with (with something like 47 at bats during the combined playoffs) would it really seem that out of character for him to say that that memory “gave him Goosebumps?” He was in his “heyday” then compared even to the world championship the won with the Giants when he only had 11 at bats.  I would feel more part of the Chicago team too.

Yesterday three hours of idle bull stuff was taken up by the fact that another air personality (certainly not the kind of shock jock that Howard Stern turned into a personal fortune) but another person who is paid according to his ratings got spanked for showing the same volatility (they call it passion now) that has kept his job for him for 40 years.  Tony Bruno made the mortal mistake of calling “The City”  “Frisco.”  That to me was far more egregious (tongue in cheek as a native San Franciscan) than a hot headed spewing of an un-intended racial epilate at one of the SF Giants Latin pitchers by referring to him as an “illegal alien.”  Had Tony not had 40 years to disprove any serious motivation behind this comment, it might have been taken more seriously.  Was it stupid, hell yes?  Do we create this by our supersaturation of air time and the American appetite for the crude or sensational, hell yes?  Is he basically screwed for life with the Latin community, I bet so.

Those who dare play on this field now are screwed.  (I think I’m getting sensational and worked up just thinking of the market and how volatile I need to be to be a player)!  You are damned if you do, and damned if you don’t.  Unless your daddy was Frank Buck, you just cannot be an announcer of any kind of sports event without an edge.  If you do, no matter how great you are (look at Mike Krukow and Duane Kueiper) you are branded a ‘homer.” If you are young and just breaking into the industry, you will be banished to announce the rest of your life for the Kansas City JayHawks.

What are we encouraging on the internet today?  Without any real kind of watchdog, anyone can publish anything.  The downside for someone who tweets one racial epitaph like Tony Bruno, is that once your words are out there is no taking them back.  Good God, how many professional athletes would be publicly defenestrated (were they not so “untouchable” within their own little “tip top” community) for some of the unthinkable things that come out of their heads.

The real downside for humanity is that any bile spewing hate monger can rant for ages with no accountability about the relative evils of the opposing party, the inefficiency of their administration, or the viability of their ethnic or national origin (like it should even freeking matter).  Racism on either side of the coin is still racism.  I get as tired of being called “Vanilla Pud’in” as some of my brothers get being called other things.

Marshall McLuhan was a prophet with his 1970’s book “The Medium is the Message.”  Well here we are in the information age with unlimited bandwidth for audience, creation, information, fabrication, misinformation, deception, and abuse.

The sheer amount of opportunity to spew is indeed a double edged sword.  Don’t do it and you aren’t considered edgy.  Do it and be damned careful to stay EXACTLY on the correct side of that edge, and watch out – its razor sharp!  As Gary Radnich said yesterday:  Were all just one sentence away from the unemployment line.”

 

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