Everywhere you go nowadays, there seems to be someone who wants to sell you something. On TV, the internet, out on the street, and even in your house; there are advertisements all around whether you see them or not. So what makes yours stand out? One of the most popular forms of advertising is promotional product advertising —placing your logo on an item given to clients and potential clients. But with the plethora of advertisements we encounter every day, the key is to distribute a product that won’t end up in the back of someone’s closet. These are the top ideas for custom promotional products.
They’re one of the most popular promotional items for a reason. How many times throughout the day do you need a pen? Probably quite a few. And you likely have a favorite pen that you use for your most important documents. That’s why the promotional pen strategy works best with a more quality pen. Make your company’s pen your customer’s pen of choice. Sure enough, they’ll be using it one day when someone will ask about the company written on the side. Who knows, that person may just be in the market for your services.
People appreciate creativity, and with a calendar, you’ve got 12 opportunities to show off your own creative side. The key is to come up with a theme that is not only unique and visually appealing, but shows off your brand as well. If you sell cars, put out a calendar of 12 of the most beautiful cars, preferably ones that can be found on your lot. If your employees are the product at your company and you have a friendly relationship with your client base, maybe a light-hearted calendar with your employees in humorous poses. The possibilities for an entertaining calendar are endless.
Bags and Clothing
In addition to being stylish and functional, your logo stamped on a book bag or a t-shirt essentially serves as a walking billboard. That’s why major clothing lines do it with their products. You can recognize a Gucci purse by the insignia or an Abercrombie and Fitch polo from the moose. Give your company’s logo the same amount of exposure. The more people you have walking the streets with your name on their chest, the greater the chances are that someone will take notice and give you a call.
Mugs and Glassware
You’d be surprised at some of the rituals people have with their morning coffee. Some people enjoy drinking out of the same cup every morning for decades. Others have a special cup that they only use on Sundays. Whatever your clients’ morning routine, make sure your company is a part of it. Putting your logo on a coffee mug gives your clients a subtle reminder that they’re waking up with the best. Put it on some glassware and make your company a part of special toasts and celebrations, or simply as a way for them to enjoy a favorite beverage around the house.
David Cormier is a blogger for EDCO, a leading provider of awards for all occasions, customized gifts, and personalized engraving.