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Tag Archives: Agriculture | Animals | Animal Welfare | Diet | George Monbiot | Global Warming Causes

This New Anti-Anxiety Cannabis Milk is Coming to a Store Near You Soon

cannibisYou can now enjoy the healthy properties of CBD and the delicious taste of an exquisite drink in a completely constitutional way. The company Rawligion has produced Relax, a drink made out of hemp milk that is fully organic and contains a CBD oil.

This drink will help you release from stress and pain,  reduce the level of anxiety and improve the quality of sleep.

The oil contains hemp seeds, dates, cashews, vanilla, coconut oil, and water.

It was invented by Michael Isted, development consultant and psychotherapist in Rawligion. It’s created because the world needed such a drink that contains all the benefits of the CBD.

The CBD in this product won’t make you feel high but will only provide the needed benefits of hemp. In fact, you do not need to feel high in order to notice the benefits of CBD.

The product is the brain child of Michael Isted, a psychotherapist and development consultant for Rawligion, who decided the world needed a drink that contains all the benefits of CBD.
CBD doesn’t have any psychoactive properties, so it won’t get you high, but it will supply you with all the goodness of it’s source – hemp.

You don’t need to get high from CBD oil to feel the benefits of it’s properties. CBD oil reacts with the body’s endogenous cannabinoid system, which controls the body’s homeostasis, which has a positive effect on your mood, sleep, pain, immune response, and hormone regulation.

Is it useful?

The coconut oil and vanilla give the Relax almond milk taste and a cannabis aftertaste. However, will this prove an useful method of relaxation?

Rawligion’s organizer John Taba says that it does. He says they have had reports from clients feeling quiet and peaceful.

Taba points out the carefulness that one should practice in order to get the full benefits of this drink:

People who have consumed this drink carefully have felt the desired effect. This mean they paid attention to how they feel before, during and after drinking of this potent drink.

Source: http://www.myhealthybook.com/

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Food retailers must protect pollinator species, too

by Katherine Martinko

With 40 percent of pollinators on the verge of extinction, support from the food retail industry is desperately needed to prioritize the sale of organic, bee-friendly foods.

Bees and other pollinators are responsible for one in three bites of the food we eat. Thanks to these industrious little workers, we have foods such as strawberries, almonds, tomatoes, apples, and broccoli. In fact, bees pollinate 71 out of the 100 crops that provide 90 percent of the world’s food, according to Friends of the Earth (FOE). These pollinators enable humans to grow enough food to survive.

Unfortunately, they are also in great danger, ironically due to human attempts to increase crop yields. The use of agricultural pesticides has resulted in 40 percent of all pollinator species being on the verge of extinction. Bees cannot withstand neonicotinoids, the most popular insecticide that is used on 140 crops worldwide and persists in the soil for years. FOE describes the effect these chemicals have:

“Even low levels of exposure can impair foraging abilities and navigation; disrupt learning, communication and memory; reduce fecundity and queen production; and suppress the immune systems of bees, making them more vulnerable to disease and pests.”

Similarly glyphosate, a main ingredient in Monsanto’s Roundup that is applied in ever-increasing quantities to combat hardier weeds, destroys milkweed, the only food for young monarch butterflies. The population has declined by 90 percent and would need a five-fold increase in order to stabilize.

pesticides in USAFriends of the Earth/Swarming the Aisles report/Screen capture

Food retailers play a key role

While consumer awareness is one important step toward protecting pollinator species, Friends of the Environment believes that food retailers can play a very large role. By prioritizing the sale of pollinator-friendly food (grown on organic farms that support approximately 50 percent more pollinator species than conventional farms), food retailers could create valuable space in the market for farmers that grow organic food, protect their pollinator species, and reduce pesticide use.

Currently many retailers have policies and purchasing practices that focus on other sustainability issues. The five most common policies pertain to energy, waste, seafood, animal welfare, and palm oil. Sadly pollinators are not on the list, despite being, some would argue, the most important.

Friends of the Earth conducted a survey earlier this year to see how much consumer interest there is in shopping at grocery stores with clear policies for pollinator protection. It found that 80 percent of Americans believe it is important to eliminate neonicotinoids.

“Among Americans who grocery shop for their household, 65 percent would be more likely to shop at a grocery store that has formally committed to eliminating neonicotinoids. The poll also revealed that 59 percent of American grocery shoppers believe it is important for grocery stores to sell organic food, and 43 percent would be more likely to shop at a grocery store that sells more organic food than their current grocery store.”

With such interest in organics, you’d think that more retailers would have plans to increase supply, but unfortunately they do not. FOE found that only 4 out of the top 16 food retailers in the United States – Albertson’s, Costco, Target, and Whole Foods – have “a publicly available company commitment to increase offerings of certified organic food or to disclose data on the current percentage of organic offerings or organic sales.”

Surely, with conscientious shoppers driving demand for organics, food retailers will eventually have to respond; but we’ve reached a point where time is of the essence. The sooner there is a global shift away from these pesticides, the better chance pollinator species have for survival and the more secure our entire food system becomes.

Read FOE report here: “Swarming The Aisles: Rating Top Retailers on Bee-Friendly and Organic Food

 

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Why is it that women work a month more than men every year?

by STARRE VARTAN –

A woman works on a computer while her male coworker drinks coffee.

This woman better keep working while her male coworker takes a break if she wants to make up for the wages she’s losing by earning less than him. (Photo: KieferPix/Shutterstock)

It’s frustrating: I’ve been hearing since I was a little girl how women make less money than men for the same work. I figured that would change by the time I was an adult — but that stat hasn’t budged much. When I was 16, women earned 72 cents to a man’s dollar. My 40th birthday is just a few months off, and current estimates show that women make 78 cents to a man’s buck. (Both numbers are for women who work full-time, year-round jobs.) The forecast for the future is similarly cloudy.

It’s not because women don’t ask for the money we deserve; we do, and we don’t get it as often as men do shows this study by the Cass Business School in London. It’s not because women are less well educated, put less time in at work, or opt for lower-paying jobs overall, all ideas that have been debunked by studies in the past couple of years.

In fact, it has been noted that when women move into a field, the pay rate for that type of job goes down, according to a study that controlled for education, work experience, skills, race and geography. For example, when women entered biology and medicine, all biologists’ and doctors’ pay went down. Computer coding used to be dominated by women and it paid poorly, but now that it’s dominated by men, it pays well. There are plenty of examples like this that point to pure gender discrimination — work must be easier and is less skilled if women do it — as the reason women are paid less.

“It’s not that women are always picking lesser things in terms of skill and importance,” Paula England, a sociologist at NYU told the New York Times. “It’s just that the employers are deciding to pay them less.”

But wait, it (doesn’t) get better

On top of earning lower salaries, according to a new report by the World Economic Forum, women actually work more — to the tune of about 50 minutes more per day, or a whopping 39 more days per year. That’s because women do so much more domestic labor than men, in addition to working outside the home.

A graphic from the World Economic Forum showing that men work a total of 7 hours and 47 minutes a day, with one hour dedicated to domestic chores; for women the total working time per day is 8 hours and 47 minutes with 4 hours of domestic work. Men spend more time working outside the home, but worldwide, they don’t pull their weight when it comes to domestic chores, which tends to be both the drudge work and is unpaid. (Photo: Global Gender Gap Index/World Economic Forum)

The gender gap report looked at all aspects of life and estimated it will be 170 years before women reach gender equality in economic opportunity and political empowerment. That’s a long time.

What can women do about it?

Women in Iceland took their frustration over the pay gap to the streets. Earlier this week, working women there walked off the job at 2:38 in the afternoon to protest income disparity. Even though that country has the smallest pay gap of any in the world, women there still earn 14 to 18 percent less than men. That means, on an average eight-hour work day, women are working for free after 2:38 p.m. — so they quit for the day at that time to make a point.

Iceland’s women have a long and successful history of fighting for women’s equality in that country. On Oct. 24, 1975, 90 percent of Iceland’s women went on strike during the first Women’s Day Off. They refused to work at paid jobs, do housework or look after kids that day. Some children were taken to work by men, while others stayed home, and stores were bought out of easy-to-prepare foods like sausages. Men called it the Long Friday. Meanwhile, the women gathered in public squares to listen to speeches, sing and enjoy the sunshine. (It was, apparently, a beautiful day.) More than 25,000 women showed up that day in Reykjavik’s Downtown Square, which is significant for a country that had a population of only 220,000 at the time.

Just five years after Women’s Day Out, the country elected its first female president, who held office for 16 years. Today, Iceland has the highest female participation in the labor market (88 percent), and 44 percent of Iceland’s parliament is comprised of women. In Iceland, childcare is subsidized at a high rate, and both men and women get three months of paid parental leave when they need it.

Still, there’s work to do. According to the data, it will take Iceland’s women 52 years to reach gender parity at current rates. “No one puts up with waiting 50 years to reach a goal,” Gylfi Arnbjörnsson, president of ASÍ, the Icelandic Confederation of Labor, told RUV today. “It doesn’t matter whether it’s a gender pay gap or any other pay gap. It’s just unacceptable to say we’ll correct this in 50 years. That’s a lifetime.”

 

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What If Another Business Uses Your Name?

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In the business world, your name is everything. Ask Polaroid, Xerox, Kleenex, or Google, — brands whose names have become synonymous with an entire product; they’ll tell you exactly how important a business’s name can be to their bottom line.

But you know this already, which is why you put so much time and care into crafting your small business’s name. Now all you have to do is protect it. So what should you do if another business starts using your name?

Registration

Hopefully, you took our advice on registering the name of your business. There are often legal requirements that LLCs, corporations, and limited partnerships register their business names with a state or federal business authority, but there are good reasons to register your business name even if it’s not legally required. After all, you probably checked state incorporation records and did a domain name search before settling on your business name; by registering, you can put other businesses on notice that you’re already using the name.

You’ll also want to trademark your business name. Trademarks protect your business’s identity, preventing others from using similar words, names, or symbols to sell similar goods or services. Even though you can create trademark protection by use alone, by registering your business name as a trademark, you’ve formed the first line of defense to anyone else using the same name.

Enforcement

Once registered or in use, your focus shifts to protecting your trademark from infringement. If you discover another business using your name, the most common first step is to send a cease and desist letter to the other business. Keep in mind that there are better and worse ways to write a cease and desist letter, and how you craft the letter will have a large impact on whether the other business complies.

If that fails, you may need to resort to litigation to enforce your trademark rights. A trademark lawsuit may require you to prove that you’ve registered the trademark, that someone is infringing on the trademark by using yours or a similar mark to sell similar goods or services, and that the infringer’s use is confusing customers or otherwise diluting the power of your trademark.

An experienced intellectual property attorney will be able to assess your trademark case if another business starts using your name.

Follow FindLaw for Consumers on Google+.

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Yext Review: Is Yext The Answer For Local Search Listings?

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Yext ReviewYou want people to be able to easily find your business when searching on the internet.  In addition to finding your website when searching for the name of your business, you want them to be able to find you when doing general location based searches like “Brooklyn dentist” or “painters in Boynton Beach FL”.

While many of these searches happen on Google, they also occur on dozens of other sites like Yelp.  Yext enables your business to be listed / included in dozens of the most important search engines and directories, without having to manually enter your business information on each one individually.

Want a free listing that will boost your visibility in local searches? Click here to get your free listing at YP.com today.

When you need to update information, like when you change address or update store hours for a holiday,  Yext enables you to make the changes once, and have it instantly updated across its network.  There are two main benefits of Yext:

  1. Your listing will appear within a few hours throughout the Yext network. If you were to manually submit listings, it might be weeks before your listing went live.
  2. It saves tremendous time. You can accomplish with Yext in minutes, what might take 15 – 20 hours of work to do yourself. More information is available at the Yext website.

Where should your business be listed?

You may have already claimed your Google+ local business page or Facebook business page, which puts you ahead of many local businesses. However, there are dozens of places where potential clients could find you including:

  •  Yahoo! Local Listings
  • Bing
  • Yelp
  • YP / Yellow Pages.com
  • MapQuest
  • MerchantCircle
  • CitySearch
  • Manta

And these are just some of the better known general local search directories! There are many large directories that you might not be familiar with.  For example the local directory site “Local.com” does over 50 million page views per month.

How do you get your business in all the relevant directories?

DIY – For most directories, you can manually submit your business to the directory. If you spend 10 hours, you can lay the groundwork to have your business listed in 30 to 40 different directories. In some directories, your listing will show up instantly while others may take a few days to a month or two. Here is list of 50 local business directories where you can submit.

Pay A Local SEO or Citation Building Professional – Citations building (getting your business name, address, and phone number, and possible more into directories) and link building are not the same. Citation building is not hard, but does require effort and attention. Link building (getting links to your business in articles) requires a higher skillset than citation building. Because of this citation building is not extremely expensive.

Hire a reputable company:

Whitespark  – Very well known provider of online tools for tracking citations. They charge about $200 for citations in 50 large directories. For $500, they will provide 100 mainstream directories and about 20 hyper-local or very targeted directories.

Submit To Directories Via Yext- Yext is the type of service that intuitively make sense. Why should you need to submit to lots of different directories when they all basically require similar information. Why not have a service that just does it once?

Yext enables a business to submit its information (name, business category, address, phone number, description, hours of operation, website address, photos, videos, and coupons) to multiple directories at once.

Please note: Citation building is only one part of doing SEO (search engine optimization). If you want to appear high in the results when people do searches on google or bing,  you are going to need to do citation building, on-page optimization, and link building. For on-page optimization and link building, we recommend using Web CEO! It provides detailed step-by-step guidance  on what actions to take.

Here is the Yext value proposition in a nutshell:

  • You can submit information to 47 different directories all at once. These include Yahoo! Local Listing, Facebook, Bing, and Yelp. It does not include Google+ Local Listing Or YellowPages (YP).
  • Most submissions happen instantaneously and your listing can be updated quickly as well. This is perhaps Yext’s most important feature, as many directories can take weeks to show new information without Yext. Not only is this useful in terms of getting listings live, but also updating them on a more regular basis. For example, a business might want to offer special coupons during certain times of the year or change store hours for the holidays.
  • Yext also provides enhanced listings for sites like Yahoo!. A Yext listing gives the business the same privileges as Yahoo Enhanced Listing. This service costs $119.40 per year if purchased on its own.

The cost of Yext is $500 per year.

Yext Review Versus DIY or Having A Professional

DIY
Professional
Yext
Cost
Free $200 to $500 (one time fee) $500 (annual fee)
Time (Effort)
10 – 20 Hours Less Than 2 Hours Less Than 2 Hours
Number of Listings
30 – 60 50 – 120 47
Google + Local Listing Page Creation
Yes. No. Google requires address confirmation using a calling in a code sent by postcard. No.
Benefits For Google Local Search Rankings
Yes. Having 20 or so structured citations from high quality sites will help. Yes. Having 20 or so structured citations from high quality sites will help. Yes. Having 20 or so structured citations from high quality sites will help.
Yahoo Enhanced Local Listing
No. It costs $9.95 per month. No. No.
Time For Listings To Go Live
Greatly Varies from a few hours to several weeks. Greatly Varies from a few hours to several weeks. The majority go live instantly.
Ability To Update
Manually Manually Yes

A Look At The Issues Raised In Other Yext Reviews

Non-Transparent Pricing & Aggressive Salespeople – There is a comprehensive review (extremely negative) and lively discussion in the comments section of Big Diastemia. The negative comments tackle the following areas:

  1. While they advertise $500 annual services,  Yext appears to offer everybody that doesn’t buy immediately a discounted price of $449 per year.
  2. Many people are concerned that google ranking algos will penalize firm’s for instantly having almost 50 citations. Google is always trying to prevent websites / companies from trying to artificially manipulate their ranking higher.
  3. There is concern about what happens when one cancels, more about this later.
  4. The biggest complaint is that the company super-aggressive sales practices.

The Issue Of Yext Cancellations – There seems to be a general concern in Yext reviews about what happens to your listings after a business cancels the service. Yext is a subscription service. Many believe that the directory listings revert back to what was there previously when a Yext subscription ends. Obviously, if the business moved or changed its phone number this would be very bad. This issue is tackled by the blog Kat & Mouse. The basic answer is that “core information” (which is assumed to be the business’s name, address, and phone number) will not revert back. But photo, videos, coupons, and perhaps other information provided to directories through Yext will disappear.

Want to create a pro business website in less than 60 minutes? Click Here to get our FREE Website Builder guide and find out how.

The Issue of Duplicate Listings – If there are multiple listings (for one location)  for your business in a directory, you could be penalized by google. This is one area that google likes to see consistency. A citation building professional will help your find and eliminate duplicate listings. Unfortunately, Yext does nothing to solve this problem. The issue is explored in detail in the post “Why Yext Might Not Be The Best Fit For Your Business”

Bottom Line:

Why would I use Yext?

●    If I had a grand opening or was going to be moving my business in the near future.
●    If I had multiple locations which frequently changed hours and/or specials.

Why would I use a citation building professional?

●    This is the best choice for most people, as the services provided are affordable and save lots of time and effort.

Why would I do it myself?

●    If saving $200 is a big deal.

Regardless of what you decide, you’re going to need to create a Google+ local page.

That’s our article for today.  If you have any questions or comments please leave them in the comments section below.

 

About the Author

 

Marc Prosser

Marc Prosser has been involved in many businesses as an executive, advisor, and investor. Prior to starting his own company, Marc Prosser was the first employee and Chief Marketing Officer of FXCM. During his ten years at FXCM, the company grew from a small business to over 700 employees.

 

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My Co-Workers Hate Me — Because I Do My Job

Shutterstock

Dear Liz,

I am in a bad work situation right now. I took a job that was a step down back in January because I had no choice. I got laid off in October. The job I have now was the first offer I got and I was out of money.

There is nothing wrong with my job except one thing. I’m a Senior Account Specialist for a marketing firm. When I started the job I was excited, even though I had the same job in a different company over 10 years ago. I work for a good company. The managers are smart and compassionate, but they are clueless about their employees’ performance.

I am one of 10 Account Specialists and I’m the oldest one. Several of my co-workers are unbelievable slackers. The amount of work I do in a half-day is what they accomplish in a whole week. They just don’t care. They make one phone call and then go on Facebook. A half hour later they answer one email message. The managers here have no idea that their employees are ripping them off blind.

For the first couple of weeks after I started the job, everything was fine. Then my co-workers started to make comments. “You’re making us look bad,” my teammate said. Another co-worker told me “Slow down, man — you don’t  have to do everything in your first month on the job.” I’m not the type to judge anyone. I don’t care if my co-workers don’t do any work, but it’s not pleasant to get sideways looks and evil comments just because I do my job at a normal pace!

Of course, not everyone here is hostile to me. Several of my co-workers are great, and they work hard and they appreciate that I work hard too. Still, there is a large faction of people on my team who do almost nothing during the day. I guess they resent me getting something done and making them look bad by comparison. What should I do?

Thanks,

Riley

 

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Ninety percent of ‘genuine’ Apple chargers on Amazon are fake

If you buy a “genuine” new Apple charger off Amazon, there’s a 90 percent chance it’s a fake.

The Cupertino-based iPhone maker sued Mobile Star LLC for trademark infringement, claiming the company is selling counterfeit Apple chargers on Amazon. Apple bought more than 100 “iPhone devices, Apple power products, and Lightning cables sold as genuine” by sellers on Amazon. The company discovered 90 percent of the products were fakes.

“Consumers, relying on Amazon.com’s reputation, have no reason to suspect the power products they purchased from Amazon.com are anything but genuine,” the company wrote in the lawsuit, which was posted on Patently Apple. “This is particularly true where, as here, the products are sold directly ‘by Amazon.com’ as genuine Apple products using Apple’s own product marketing images.”

Apple’s engineers claim that the Mobile Star products were “poorly constructed, with inferior or missing components, flawed design, and inadequate electrical insulation.” The fakes had the potential to catch fire and electrocute users.


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Apple is seeking damages of up to $150,000 for each registered copyright infringed, in addition to damages of up to $2 million per trademark infringed.

Amazon said it has “zero tolerance for the sale of counterfeits,” and that it works “closely with manufacturers and brands, and [pursues] wrongdoers aggressively,” according to a statement sent to MacRumors. When Amazon was informed of the chargers, it turned over all of its inventory purchased from Mobile Star.

So how can you protect yourself from these dangerous knockoffs? Start with the smell test. If the charger is far cheaper than one you could purchase at the Apple store, then it’s likely to be a fake. Also, make sure to read product reviews and avoid products that have complaints of overheating or fraying wires.

Apple warns that Mobile Star products are still on the market.

“Mobile Star’s distribution of counterfeit Apple products is ongoing and extends beyond Amazon.com as shown by Apple’s purchase of 10 counterfeit Apple products directly from Groupon in December 2015,” the company wrote in its lawsuit.

The lawsuit continued, “In addition, an Apple investigator recently purchased counterfeit Apple EarPods headphones and Lightning cables directly from Mobile Star, showing that Mobile Star is brazenly continuing to sell counterfeit Apple products even after learning that Apple was on to it.”

 

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