Tag Archives: American Express

Foursquare Ads Now Open to All Small Businesses Worldwide

Foursquare ads

Back in June we reported that Foursquare was offering a paid promotions program to New York City based businesses in a limited pilot.

Today Foursquare announced that its paid ads program now is open to all small businesses.  The company says it has 1.5 million claimed-business users.  The expanded ad program would give business access to consumers in the pool of 40 million consumers that use Foursquare.  An update on the company’s blog notes:

“Here is a problem that all local business owners know: They want to get more customers, but tons of people walk by their storefront without coming in. We created Foursquare Ads to solve this problem. We can connect great local businesses with the people nearby that are most likely to become customers.

Today, we’re opening Foursquare Ads to all small businesses around the world. We’re moving past the days when business owners have to figure out if a “like” or a “click” has any meaning in the real world; now they can tell if someone who saw their ad actually walks into their store.”

Ads appear at the top of the user’s list, in a different color along with the word “Promoted” next to them (see image above next to the arrow).

Businesses can create an ad using the Foursquare ad platform online or via mobile.  Businesses will only be charged for a consumer who actually ”acts on your ad – either by tapping to see your business details or by checking in at your business.”

The ads will be shown to those consumers who are near your business and who Foursquare says are likely to become customers.  Foursquare will evaluate the consumer based on whether they’ve checked in previously at similar places or searching for something similar to your business.  Foursquare says it will never show your ad to someone who is already at your business — thus you won’t be giving up discounts to those who are already customers.

Right now American Express is offering a $50 ad credit to U.S. based small businesses to try the new Foursquare ads.

Nothing else about how you use Foursquare as a business appears to have changed.  It remains to be seen whether this will result in less activity unless you pay for it.



Tags: , , , , , , ,

Part 3: Now I am afraid of banks; my own, changing to a new one, the whole shot

I realize now how gun-shy I have become.

It is really getting easier and easier to visualize my Grandma stuffing bills in her cotton mattress and making the bed up with canvas so she can lace the thing shut in case of attack.  In the usual “wake up and face life’s terrors at 3:00 AM mode that besets many after the age of child bearing” it seemed more and more of an option to bury rounds of currency in coffee cans somewhere in the yard.  No, my street address is not available on my website.

After my recent identity theft scare ( see  last two blogs things started to heat up a bit.
One of the accounts that might have been compromised has several thousands of dollars sitting in an investment account that is at present earning less than 1%APR. That’s not that uncommon, but there are accounts that produce more.  One such account, a highly regarded national brand, sent me an ad in the mail for just such an account.  Or did they?

How can I trust the logo on the envelope?  Forgers are getting so good (the fake McAfee scan on my computer freaked me out) that I don’t believe it.  I want to, but jeez!  Major financial institutions are not exempt from fraud.  What if they forged the Amex pre-paid postage logo in the upper right corner.  How would I know?

I tried all the standard safeguards, logged on through the AMEX homepage, used the URL they supplied in their letter but then a couple of the subgroups started with “ibanking” instead of AMEX.

Are the hackers still in my computer re-directing me to a bogus site so they can get me to transfer money into it?  It didn’t do me any good to call Chase when there happened to be a red flag with them so what makes me think the phone is safe.

I sent up my credit fraud alert with Equifax, but then they wanted a bunch of my security information over the phone too.  Is my phone tapped?

Are the North Koreans hacking into our financial systems so they can siphon off what money they can only to then turn our monetary system on its end by sending an electromagnetic pulse into the mainframes on wall street causing a financial catastrophe even the “W” administration couldn’t try to bail out?   (He DID start that boondoggle by the way, and then left “Hussein” holding the bag).

If I hadn’t gained so much weight over the holidays I would be tempted to start drinking heavily so I wouldn’t wake up at 3:00AM with these thoughts.  In the mean time, I think it’s time to grab the shovel!


Tags: , , , , , , , ,

%d bloggers like this: