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Learning from Others: Finding Influential People When You Are On Your Own

My early years were blessed with always having owned a boat.  These were the frolicking years just after grad school with all the single folks jamming a deserted beach on a far away lake.  Naked waterskiing on a full moonlit night, was followed by running out of gas in the middle of the lake and paddling to shore with a water ski.   Ah, youth.

As the years passed, and children grew the excitement of the boat began to give way to other family responsibilities, and differed maintenance began to accrue.  Time was spent loading the thing with groceries and camping supplies for two weeks in the mountains, feeding 12 kids and 8 adults.  The yearly “tune-up” was accomplished, but little things piled up.  After about 15 years of this, it had come to a point of catharsis.  I was no longer motivated to keep the boat up, the kids were gone, and it seemed to be reasonable to give the thing up and move on.

This is where the power of the pen turned my life around.  In blogging about marketing, it seems to serve well to include a personal story and this was such a time.  Publishing the lament felt as a result of this dilemma yielded an unexpected, but welcomed response.  A good friend read the post and responded with a question as to my willingness to take a partner.

The attraction was immediate, and for a different reason than was later revealed.  It was attractive to have someone else to share the work load, to share in the cost, and to provide some renewed energy towards the project.   What was not yet apparent to me was that this person was my perfect complement.  He has an attention to detail that I don’t exercise.  If asked the proper way to accomplish something it is usually quite simple for me to utter a detailed step-by-step procedure of the correct sequence of activities.  Does this mean that this is the way I would ever proceed?  Hell no!

A good example is the boat trailer.  It has been rusted from salt water, the lights were almost all out, and the surge breaks hadn’t worked in years.  My new partner Scott looked at it and made some comments regarding an obvious course of action.  The wheels needed to be taken off and greased, the wiring repaired, the boat taken off, and the trailer ground, sanded, and sandblasted down to bare metal before priming and re-panting.

Well duh.  I knew that!  Why then was my first conclusion that the most logical course of action was to either buy a new trailer or just scrap the thing?  The most amazing thing happened when we dug into the work.  At first Scott did everything.  Finally the shame was too great and I picked up the wire cutters and pitched in.  Within a couple of hours we were working along side-by-side like the pit crew at an Indy race.  Wheels were coming off, bolts greased, tires changed, new lights installed, road test successful;  all things that I knew how to do, but would never have taken the time to do by myself.

That boat is like a business.  All it took was a fresh perspective to make it feel new again.  If circumstances are such that a “partner” is not the solution, there are alternatives.  I belong to several “success” groups and “Meet-up’s” where we get together with other professionals and share perspectives.  Many ides and disciplines come from these meetings, and they help me not only to see things differently, but to focus on the actions that are agreeably correct, but might not have been my intuitive course of action.  Webinars, podcasts, and YouTube videos are also great sources of educational and inspirational material. I try to schedule at least 2 hours a week in these activities, and then make sure that I document what they taught.

There are several ways to take advantage of the knowledge and inspiration of others.  We don’t have to do this all alone!

 

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