By: Caroline Rodin
Anyone can make the next big YouTube hit, whether you’re a corporation with a big budget or an individual filming on your phone. But small businesses have the perfect combination of resources, flexibility and a loyal following that make a YouTube video successful. Learn the techniques that big companies are using to promote their videos and help them go viral and how you can do a few simple things to give your video a boost.
Grovo, an online education platform for leading sites, apps and Internet tools has the Top 4 Ways to Make a Video Go Viral This Weekend. YouTube is waiting for you to film the next viral video. Make sure it goes viral.
1. What is Video Optimization?
Online video is more popular than ever, reaching a huge percentage of the US Internet audience…and YouTube, the world’s largest video site, is at the heart of it all. Tapping into that large YouTube audience to get more views, however, means making sure that your videos are optimized for people to find them. Check out this Grovo video to get a quick overview before moving forward:
2. Find and Compare Trends
The YouTube Trends Dashboard allows you to see what videos are most popular in different places around the world to help you decide what content to produce and who to target. To use the YouTube Trends Dashboard, navigate to youtube.com/trendsdashboard. Use the location drop down to see popular videos in a specific country or city, use the age drop down to pick an age range, and filter by gender using the links below. The “Compare” button lets you select up to three locations, age ranges and gender settings to compare what’s popular with different groups of people. Use the “Unique” checkbox to see which videos are not in any other list, and the “Common” checkbox to see which videos are in multiple lists..
3. Help Search Engines Find your Videos
Adding tags and video categories can improve the performance of your videos by helping search engines find them when users search for your tags and similar terms. You can add tags when you upload your video, or at any time after by selecting “Video Manager” in the dropdown below your username. Check off a tag you’ve already used to include it, or type in the box above to find a specific tag or create a new one. You can also choose a video category that matches your title, description and tags to help improve your video’s search ranking even more..
4. How do I Get More YouTube Views?
A video’s popularity is a function of many factors, only one of which is the quality of your video content. Most importantly, however, before people can even judge the quality of your content, they have to be able to find it. Grovo’s video below will show you how to help people find your videos via YouTube search, with three of the most important elements are, and the top 5 factors that will influence how well your video will appear in search results. We’ll wait for you to finish the video…
Okay, good. You actually watched it right? None of these factors is necessarily more important than the others; they all play a part in determining whether you video will show up in search results.
About the Author:
Caroline Phillips Rodin is the SEO & Inbound Marketing Manager for Grovo.com. She has nearly a decade of experience helping Fortune 500 financial and fashion companies improve their online visibility and increase their natural search traffic. Not only is she in love with SEO, she has a passion for sharing her love of SEO with others. Caroline’s work has been published in Social Media Today, YouMoz, Business2Community and AdvancedWebRankings, and more. Caroline graduated from Wellesley College cum laude in 2010 with a degree in sociology. She is an avid reader who spends her free time hunting for NYC’s best chocolate chip cookie.