Event planning can be tricky—especially when that isn’t your primary profession. There are, after all, people who do this as a career because there are so many subtleties and nuances to not only creating a spectacular event, but also attracting an adequate audience. The main objective, aside from creating a truly noteworthy event, is ensuring that you have a nice audience for the event itself. Here are a few things you can do to make sure the audience you’re targeting knows about the event and what it has to offer them.
Create an Event Specific Website
Buy a domain specific to the event and keep it simple, memorable, and relevant to the event. You want the website to provide all the major details. Include pictures, speakers, and perks that are available for the people who attend your even. People want to know what’s in it for them. Also if there are costs for attendance and/or parking, be sure to make those things clear on the website too.
Generate Local Media Buzz
This includes newspapers, television news, and radio programming. Many television news shows offer community calendars as do radio stations and newspapers. Take advantage of those things by announcing your event on them. Be sure to include important details like the benefits to those who attend, who should attend (cancer survivors, young moms, elderly, professional women, minority groups, etc.), and where the event takes place.
Use Banners and Signs Strategically
When it comes to banners and signs, one thing is true; the more the merrier. You want to place these signs around town so that the demographic you’re targeting for your event will see these signs and become curious about your event. Curiosity is an excellent motivator. Be sure to include a link to the website on your sign (that’s why it’s so important to make it memorable) so that passengers can look it up right away and drivers can look it up when they get home.
Ask for High Profile Endorsements
Your local community has plenty of people who are widely recognised. Don’t be afraid to ask for endorsements from these community leaders. Just make sure you’re getting endorsements from people who will be respected by the audience you’re attempting to attract and who are appropriate to the venue and event.
You don’t have to have years of experience in the event planning industry to create a huge buzz about your event. These tips will help you generate plenty of that and to attract the crowds you’d like to see.
Chris Jenkinson writes for Sherwood Signs, company with experience in signage or banner advertising.