Tag Archives: Bill Gates

How Writing a Book can Help Your Business and Other Vampires

SYEP-Logo-Banner-SiteSome of the most prolific books written today are paranormal romances. There are thousands of them, all trying to be the next Twilight. There are other vampires also, those that haunt the Internet and pop up regularly, like bar girls who steal or kidneys or how sending a chain letter to Bill Gates will make you rich. One of those vampires is the one about business ebooks. According to many experts, if you write an ebook for your business customers will beat a path to your door. Let’s hope that they are not there for your kidneys!

Nobody may to ready your business ebook. Have you ever read one? Did you download it before that long airplane ride to have something to read on the trip? There were 200,000 books published in 2011. According to Fast Company, the following were the best selling business books of 2012:

1. Quiet: The Power of Introverts in a World That Can’t Stop Talking, by Susan Cain

2. How Will You Measure Your Life? by Clayton M. Christensen, James Allworth, and Karen Dillon

3. Extreme Productivity: Boost Your Results, Reduce Your Hours, by Robert Pozen

4. The Signal and the Noise: Why So Many Predictions Fail–but Some Don’t, by Nate Silver

5. Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead, by Brené Brown

6. The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg

7. Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate, by Amy Jo Martin

8. Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business, by Anthony K. Tjan, Richard J. Harrington, Tsun-Yan Hsieh

9. The Click Moment: Seizing Opportunity in an Unpredictable World, by Frans Johansson

10. Wait: The Art and Science of Delay, by Frank Partnoy

11. The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, by James M. Kouzes and Barry Z. Posner

12. 11 Rules for Creating Value in the Social Era, by Nilofer Merchant

How many of these have you read? Do your customers read them? What products did you buy because you read one of these books?

Writing a book is about telling the world a story and why it is important. You write because you have a story to tell and because you love to write. You write to entertain your readers.

Your story about your business and what it took to start it and how you keep it going may become a bestseller. But, not if you write it, or have a cheap ghostwriter hack it out to help visitors to your website buy new lawn furniture. But, if the lawn furniture is haunted and the garden gnomes are wise gurus of life in the suburbs, then maybe people will read it.

The Staples Easy Button is a great marketing idea. The story about how it was created, and how American pop culture seized on it might very well make a great chapter in a business book about advertising. If you can write that story, then write it and promote that book on your web site.

Writing a bad, throw-away ebook to sell your business may do more harm than good. Vampires are like that. The writing quality, story quality, format quality, and grammar quality of the book reflect your business.

Write your business book because you have to write it and are willing to spend the months and months needed to write, edit, rewrite, package, and promote the book as something more than your business, not to just sell lawn furniture. The gnomes know when you are faking it. Just remember that.

About Mike Macartney

Mike Macartney is the publisher at Shoot Your Eye out Publishing. SYEO Publishing is a new book publishing company for writers who wish to publish their work today, in a very different publishing world than was the case even a few years ago. You can follow the world of books and publishing at SYEO on Facebook at:


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Four Industries That Benefit From Video Content Sharing

Video is a great way to get word out about your company and draw in customers. With video, potential customers/clients can actually interact with your content and have it explained to them in a way that’s engaging, fun and informative. Because video is an eye-catching feature on web pages or mobile applications, it’s very successful in advertising.

Digital video management software helps companies create, edit, upload and monetize video content. Companies such as VMIX offer a video management system that works well for businesses in various industries. Here are three examples of the many fields that a quality video management platform can revolutionize.

1) Non-Profits

The main purpose of video when it comes to the non-profit sector is to grow awareness and a sense of community by driving people to participate. Once people realize the value of the service that a non-profit provides, it is much easier to raise the funds necessary to keep the venture alive.

A full service video platform allows non-profits to reach supporters and add new ones to the mix. Video can help organizations recognize sponsors and define the mission of the group; they can also urge volunteers to join together for the purpose of the organization. Editing, publishing and video creation are simple with one platform. Non-profits can also publish their audio and image files to further enhance websites and mobile applications.

2) Educators

The role of video management for educators is similar to that of non-profits in that they aim to educate clients. With video, it is easy to appeal to 21st century learners and keep them engaged. What’s more, video can convey complex ideas and concepts in a way that words alone can’t do as well.

Educators have the same ease of video manipulation and publishing, with the added benefits of student-faculty interaction, one-on-one video tutorials, pre-recorded lecture sessions and much more. Students can even collaborate using web cams, and any videos that are shared online can be used as helpful, informative, archival material for future students and courses.

3) Agencies/Marketers

Agencies and marketers are offered an unparalleled opportunity for branding and networking with video. Professionals can syndicate their messages, thus cementing brand consciousness, with video channels on social networking sites.

It’s easy to run your own ad content with VMIX video platforms, too. You can increase awareness of—and interest in—products and services with vivid videos and promotional specials. If you are marketing for a business that has a storefront, video makes it easy to also create the luxury, comfort and/or informative environment that the store has become known for. SEO (or search engine optimization) can even be used with video platforms in order to keep abreast of search engine results and increase awareness of your company in the public eye.

Jessica writes about a wide variety of topics.  She especially enjoys writing about media. You can learn more about Digital Video Management Software at


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