Some of the most prolific books written today are paranormal romances. There are thousands of them, all trying to be the next Twilight. There are other vampires also, those that haunt the Internet and pop up regularly, like bar girls who steal or kidneys or how sending a chain letter to Bill Gates will make you rich. One of those vampires is the one about business ebooks. According to many experts, if you write an ebook for your business customers will beat a path to your door. Let’s hope that they are not there for your kidneys!
Nobody may to ready your business ebook. Have you ever read one? Did you download it before that long airplane ride to have something to read on the trip? There were 200,000 books published in 2011. According to Fast Company, the following were the best selling business books of 2012:
1. Quiet: The Power of Introverts in a World That Can’t Stop Talking, by Susan Cain
2. How Will You Measure Your Life? by Clayton M. Christensen, James Allworth, and Karen Dillon
3. Extreme Productivity: Boost Your Results, Reduce Your Hours, by Robert Pozen
4. The Signal and the Noise: Why So Many Predictions Fail–but Some Don’t, by Nate Silver
5. Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead, by Brené Brown
6. The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg
7. Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate, by Amy Jo Martin
8. Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business, by Anthony K. Tjan, Richard J. Harrington, Tsun-Yan Hsieh
9. The Click Moment: Seizing Opportunity in an Unpredictable World, by Frans Johansson
10. Wait: The Art and Science of Delay, by Frank Partnoy
11. The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, by James M. Kouzes and Barry Z. Posner
12. 11 Rules for Creating Value in the Social Era, by Nilofer Merchant
How many of these have you read? Do your customers read them? What products did you buy because you read one of these books?
Writing a book is about telling the world a story and why it is important. You write because you have a story to tell and because you love to write. You write to entertain your readers.
Your story about your business and what it took to start it and how you keep it going may become a bestseller. But, not if you write it, or have a cheap ghostwriter hack it out to help visitors to your website buy new lawn furniture. But, if the lawn furniture is haunted and the garden gnomes are wise gurus of life in the suburbs, then maybe people will read it.
The Staples Easy Button is a great marketing idea. The story about how it was created, and how American pop culture seized on it might very well make a great chapter in a business book about advertising. If you can write that story, then write it and promote that book on your web site.
Writing a bad, throw-away ebook to sell your business may do more harm than good. Vampires are like that. The writing quality, story quality, format quality, and grammar quality of the book reflect your business.
Write your business book because you have to write it and are willing to spend the months and months needed to write, edit, rewrite, package, and promote the book as something more than your business, not to just sell lawn furniture. The gnomes know when you are faking it. Just remember that.
About Mike Macartney
Mike Macartney is the publisher at Shoot Your Eye out Publishing. SYEO Publishing is a new book publishing company for writers who wish to publish their work today, in a very different publishing world than was the case even a few years ago. You can follow the world of books and publishing at SYEO on Facebook at: