As a real estate agent, it’s likely you’ve seen your business drop, possibly a great deal, in the past few years. With the housing market in such dire straits, it can be a challenge to find potential buyers or get your sellers house off the market. You will want to utilize any and all methods of securing business for yourself, and keeping a blog is just one great tool to consider.
People use the Internet to search for houses and apartment listings all the time. And with so many listings online, it can be hard for the average buyer or seller to navigate. Consider starting a blog to help people in their online search process, while at the same time showing them that you are the realtor they want. Having a blog can only help you connect with buyers and sellers, which will hopefully bring you lots more commission. Here are some tips for starting your blog:
People want to choose a realtor they like and get along with. Use your blog to showcase your winning personality. Keeping a blog will show you care about and put extra effort into your work, and those are qualities that people want in a realtor. Make sure to include photos of yourself and even a little about your personal life, such as your family and hobbies. In a sea of so many licensed realtors, it can be hard for people to choose who they want to go with. If they know more about you from your blog, you may become the easiest and best choice.
Show Your Knowledge
Use your blog to show that you know what you’re doing. Write different posts explaining aspects of the buying or selling process, and this will not only help your readers but make them see you know your stuff. Buying or selling a house can be an intimidating undertaking for many people, and they will appreciate it if you can make it more manageable. This can also help establish you as an expert in your field.
Show Your Success
People also want to choose a realtor who is successful. If you have helped lots of people sell their houses in a bad market, maybe you can do the same for them, too. If you are great at matching your buyers with their dream homes, they will want you to find theirs, too. Consider asking your buyers and sellers if you can create posts on your blog when the sale is completed. Share the success stories, and include pictures. People will be able to envision themselves in the same position.
Capture Your Market
If you specialize in any kind of real estate, make your blog about it. If you are the best realtor around for people looking for an apartment, make sure your blog advertises this. Post apartment listings, articles that help people learn about a successful apartment search, and good resources. Differentiating yourself is key to getting clients. Soon anyone who wants to find an apartment in your search area will be coming to you.