Tag Archives: Co-branding

Is Your Brand or Product More Important?


Starting and maintaining a business isn’t for the lighthearted. Although enduring the rigorous routine of finding a suitable business school and then committing to years of class work is half the battle, there are more factors to face and overcome as you get your feet wet. In other words, contributing to the workforce as an entrepreneur has its benefits, as well as its challenges. Therefore, individuals who are in it for the long haul regardless of the drawbacks or demands, can master and succeed at just about anything they put their minds to.

One of the major obstacles that determine how promising your endeavor will be is finding out the equal significance of your brand and product and learning how to ensure both of them make lasting impressions. Your venture is destined to be limited without the strength of both of these dominant factors. Be sure to acknowledge and promote the value of these assets in order to maximize your potential as a leading business professional.

What is a Brand?

A brand is generally defined as a name, symbol, design, and/or slogan that represents the services or products of a business. The purpose of this feature is to create and build the identity of a company in order to produce sales and repeat customers. Individuals typically recall the brand of a product or service, as it remains their perception of a particular business’s personality.

There’s primarily three types of brands: commodity, concept and global. A commodity brand is linked with a certain item, such as food, electronics, or transportation. A concept brand, on the other hand, involves the association of a name or design with a particular idea. For example, the purple ribbon represent Domestic Violence Awareness. Lastly, a global brand generates synonymous values around the world. Some instances include Visa, McDonalds, and Facebook. Regardless of the brand, it’s important that the feature stirs some kind of emotion, thought, image, belief, or experience in a person to be considered effective.

Branding History

‘Brand’ means to burn, in reference to companies burning their mark on their products or services. The original act of dates back to the 1200s among Italian populations. However, the feature didn’t become a mass marketing tool until the 19th century with the invention of packaged goods. Industrialization later helped it rise to prominence as the production of household items in factories. Manufacturers were successful at promoting trademark advertising as a way to build a company’s reputation among the masses and, in turn, increase revenue. The early 1900’s witnessed the creation of slogans and mascots that were brands of various products. Today, branding continues to be a useful feature that maximizes prosperity for businesses.

Benefits of Branding

Branding offers a host of advantages for companies. The most obvious benefit is that it gives customers a lasting view of the products that a business is promoting. As a result, companies establish their individuality and are able to be distinguished from competitors. Developing a brand also reflects longevity. To customers, this may represent consistency of a product’s quality and existence and therefore, inspire a deeper trust.

Defining Product

A product is an item that’s produced through labor to accommodate a need or desire. For companies, it’s often identified as goods, appliances, or commodities. Consumers often purchase certain models of products, which are defined as a subtype of an item. Some examples of products that contain models are automobiles, televisions, and vacuum cleaners. More specifically, a serial number is a distinct unit of a product’s model.

Why Brand and Product are Both Important

Many people make the mistake of assuming that a brand comes secondary to a product and should only be considered a feature that enhances an item. However, a brand should not be considered the icing on top of a cake. When it comes to determining if a brand or product is more valuable, it’s best to understand that neither ranks higher than the other. Both features go hand and hand; a product can’t survive without the right brand and vice-versa.

Before going into business for yourself, be sure to examine what is distinct about your company and how your product is going to help others. This analysis should inevitably enable you to promote a favorable product with a favorable brand. The end result is bound to be benevolent. Check out ways to boost both features.

Tips on Branding Your Product

1. Ensure that there is a demand for your product.

A product that no one has use for will surely fail. Before you promote your services or item, there must be minimal doubt that there’s a need, or at least a strong desire, for what you have to offer. Once you’re certain that your product will adequately meet a demand, you’re more likely to develop the appropriate brand.

2. Identify the right resources.

You should also have access to the justifiable resources that enable you to market your product effectively. Examples may include a variety of assets, such as software, media material, online features, and more. Afterward, you’ll be one step closer to determining a suitable brand.

3. Be straightforward.

Whether your brand is a slogan, symbol, or design, it needs to be direct. Keep in mind that there’s millions of advertisements that distract consumers everyday, and people are normally turned off by drawn-out, phony exhibits. Therefore, your promotion must be forthright, as well as catchy, in order to get and maintain attention.

4. Be protective.

You must be prepared to safeguard your brand to have an edge over competitors and avoid theft. Registry, trademarking, copyrighting and patenting are examples of protective actions that will keep you from losing the feature and business you worked hard to create.

5. Remain consistent.

Nothing is worse than having a brand and changing your mind, especially once your product starts taking off. This move can cause consumers to mistake the original product for something else. It also can give the impression that a company is desperate for growth and will go to unnecessary lengths to obtain success. Once you develop a brand that accentuates your product, it’s best to stick to it.

Lyndsey Ellis is a freelance writer partnering with Article Writing Services to write quality content for blogs and websites. Her work can be found at Business and other Marketing Blogs.


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