As a consumer, there are going to be encounters with businesses that you enjoy, and then there are going to be encounters that are awful. When you have a complaint about a company, service or product, don’t keep it to yourself or simply rant about your complaint on your own personal social media accounts. Instead, turn to online review sites likeGoogle+ Local andYelp, and here’s why.
You can gain the company’s attention.
When you keep the complaint to yourself, the company is not going to know what they did wrong. And if you did complain to someone at the business, it’s likely it wasn’t to the right individual.
When you post your complaint online, you have a better chance of getting your complaint in front of the right people. More and more companies are starting to monitor their review sites, and when you post a negative review online, it will likely be seen by the right people, making your complaint more valid.
You can warn other consumers.
If your experience was really bad, you will not want other consumers to go through the same experience. By posting your complaint on the online review site, you will be warning other consumers about what they can expect if they were to visit the company or purchase a product or service from them. When consumers truly know what to expect, it can help make their own purchasing decision easier, and you will save many other people from going through the same awful experience as you.
You can help the company.
While you feel miserable about your experience, it is possible that the company managers and owners don’t truly know what’s going on in their business. When you write the review, you not only get the company’s attention, but you can also help them learn what they’re doing wrong. Companies need consumer feedback like your complaint to help them become better, and your complaint may draw them to a factor of their business that they overlooked. Plus, if your complaint is valid and the company truly cares about their business, you may even entice them to make the necessary changes needed to make their company a better place.
You may earn an incentive.
Some companies take online reviews very seriously, and they know that customers didn’t have to take their time to leave a review, whether good or bad. As a thank you for your review, some businesses may offer you some type of incentive for your bad experience. You may not only earn an apology from someone important at the company, but you may also earn a free item, gift card, promotional discount or some other incentive for taking the time to share your thoughts. Yes, it’s an effort by the company to apologize and get you to come back and check them out again, but it’s still something you wouldn’t receive had you never left the complaint in the first place.