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The Dynamics Of Customer Relationship Management

financial-advisor-CRM-1The customer relationship management system is the most updated and highly rated system mostly used for strategy formulation in marketing. This dynamic system of marketing and business deals with mutual relationship with customers and clients and is compactly titled as the automated CRM system. It is a widely spread tactic and the most reputable procedure for reducing the cost of a product placed within the market. This system of customer relationship management provokes and stimulates the factors or indicators of satisfaction and increased profits in favor of customers and clients across the globe as well as within the market place. CRM system allows for development of strong relationships within the business world and market.

Portions of dynamical aspects of CRM system:

The portions and areas of CRM which deals with the dynamics of marketing and skills are as follows:

  • The system of marketing is the most consistent and delicate of areas in the customer relationship management system.
  • The most non constant and variable aspect of the market lies within the interaction with customers and clients.
  • Appointments should be made after consideration of analytical dexterity for business. It aids in the removal of obstacles and hindrances present in the way of marketing and enactment of business strategies.

Basically a system of marketing is all dynamic in nature. It keeps on changing due to the introduction of constantly changing trends in the area of workplace, products, loss and profit.

Scenario of marketing relationships:

The CRM system is the most helpful of tools for the purpose of identifying and subsequently targeting the skills and points that are prevalent in the market and its various businesses. Generation of conducive and effective marketing skills leads to an escalation in the potency of the whole venture and eventually, spawns great reforms in both the mobile and static aspects of business strategies that are to be. The scenario of marketing relationships should be dynamic. They should be based upon responses of a marketing client that should entail the procession of the intrinsic principles and concepts found in the CRM system. Marketing revenue for customers should also be dynamic in nature and should reflect the best deals for a client and customer. This strategy creates an active track which allows for the proceedings and workings of a sales process to remain neutral when embedded in the CRM system. Ability for holding and supporting the services of customers is composed of a most unique mixture or blend of cooperation and mutual binding forces. Appointments in a CRM system are focused and centralized courses of action that are based solely on the consumers of a market. The advertised product and the projects of static market should be integrated in the most appropriate and effective of manners before bringing it forward onto the platform of the global market. Segmentation, legal campaigns and targeting should affect the dynamics of an analytic CRM system. This will reflect the quality and high performance of a business and skills of marketing and assist in designing the iconic elements of operation and components of a market with all dynamic systems and terms completely accounted for.

Robert Green works for one of the leading CRM agencies in Europe and is an expert in online and offline CRM systems (interesting to know is that the Spanish term is CRM sistema).

 

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How Writing a Book can Help Your Business and Other Vampires

SYEP-Logo-Banner-SiteSome of the most prolific books written today are paranormal romances. There are thousands of them, all trying to be the next Twilight. There are other vampires also, those that haunt the Internet and pop up regularly, like bar girls who steal or kidneys or how sending a chain letter to Bill Gates will make you rich. One of those vampires is the one about business ebooks. According to many experts, if you write an ebook for your business customers will beat a path to your door. Let’s hope that they are not there for your kidneys!

Nobody may to ready your business ebook. Have you ever read one? Did you download it before that long airplane ride to have something to read on the trip? There were 200,000 books published in 2011. According to Fast Company, the following were the best selling business books of 2012:

1. Quiet: The Power of Introverts in a World That Can’t Stop Talking, by Susan Cain

2. How Will You Measure Your Life? by Clayton M. Christensen, James Allworth, and Karen Dillon

3. Extreme Productivity: Boost Your Results, Reduce Your Hours, by Robert Pozen

4. The Signal and the Noise: Why So Many Predictions Fail–but Some Don’t, by Nate Silver

5. Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead, by Brené Brown

6. The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg

7. Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate, by Amy Jo Martin

8. Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business, by Anthony K. Tjan, Richard J. Harrington, Tsun-Yan Hsieh

9. The Click Moment: Seizing Opportunity in an Unpredictable World, by Frans Johansson

10. Wait: The Art and Science of Delay, by Frank Partnoy

11. The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, by James M. Kouzes and Barry Z. Posner

12. 11 Rules for Creating Value in the Social Era, by Nilofer Merchant

How many of these have you read? Do your customers read them? What products did you buy because you read one of these books?

Writing a book is about telling the world a story and why it is important. You write because you have a story to tell and because you love to write. You write to entertain your readers.

Your story about your business and what it took to start it and how you keep it going may become a bestseller. But, not if you write it, or have a cheap ghostwriter hack it out to help visitors to your website buy new lawn furniture. But, if the lawn furniture is haunted and the garden gnomes are wise gurus of life in the suburbs, then maybe people will read it.

The Staples Easy Button is a great marketing idea. The story about how it was created, and how American pop culture seized on it might very well make a great chapter in a business book about advertising. If you can write that story, then write it and promote that book on your web site.

Writing a bad, throw-away ebook to sell your business may do more harm than good. Vampires are like that. The writing quality, story quality, format quality, and grammar quality of the book reflect your business.

Write your business book because you have to write it and are willing to spend the months and months needed to write, edit, rewrite, package, and promote the book as something more than your business, not to just sell lawn furniture. The gnomes know when you are faking it. Just remember that.

About Mike Macartney

Mike Macartney is the publisher at Shoot Your Eye out Publishing. SYEO Publishing is a new book publishing company for writers who wish to publish their work today, in a very different publishing world than was the case even a few years ago. You can follow the world of books and publishing at SYEO on Facebook at:
http://www.facebook.com/pages/Shoot-Your-Eye-Out-Publishing/164919843554977

 

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How to Handle Customer Complaints Before They Go Viral

Effective customer relations managementWith social media and the internet making it easier than ever to voice customer complaints, is your company doing what it can to prevent a potential PR disaster? Every day on Facebook and Twitter, people are discussing brands. Sadly, studies show that customers are more likely to share a negative experience than a positive one, and in the case of today’s customer relations, this could be potentially fatal.

It takes just one bad experience for a reaction to be triggered. It could be a bad quality product, a rude sales person or even an issue with delivery. With the high level of smartphone usage throughout the world, that unhappy customer could be on Facebook before they have even left the premises. A status takes just seconds to post, and once it is on the web, it is almost impossible to prevent a potential viral nightmare.

The Dangers of Unanswered Customer Complaints

Now imagine that this unhappy customer who has vented their outrage at your company’s poor service gets replies from other people that they follow, each of whom also has something bad to say. That post could get shared on someone’s blog, or it may get shared on other people’s statuses too. They may even have voiced their complaint on your official Facebook page.

There are two ways that this situation could go at this point.

  1. Your company could answer promptly, and deal with the issue directly before it gets any worse.
  2. Your company could ignore the complaint, and wait to see if things eventually settle down.

What if this whole disaster could have been prevented in the first place though? With a good customer complaints system in place, the issue could even have been dealt with before the customer walked away from the sales floor where the issue took place.

How to Get it Right and Reap the Re
wards

What customer complaints management is all about is getting the process right BEFORE things get too big to control. Your customers keep you in business, and without them, you would not be in business at all. Happy customers mean better business, and of course, the opposite is true too.

Having complaints is not always an entirely bad thing either – this is how you improve your operations, staff training, products and overall business. It is how you deal with those complaints that predict whether you are a business who gets it right, or one who misses out on opportunity to improve reputation and build better relations.

Investing in customer complaints management software may seem like an added expense, but at the end of the day, you are investing in the very people who support your business. This can never be anything but valuable.

Christopher Stainow is Chief Executive of Lennox Hill; creators of isoTracker Quality Management System & hosted Document Control Software ensuring the quality of your business processes and documentation to assist in business efficiency.

 

 

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Instagram loses users in photo rights backlash

Published: 9:15AM Sunday January 13, 2013 Source: ONE News

Instagram loses users in photo rights backlash  (Source: ONE News)Instagram backtracks on some changes

Photo-sharing application Instagram has lost nearly half its daily users in a month after publishing updated terms and conditions which said it would have the right to sell users’ photos without notifying them.

Following an instant backlash among social media users, Instagram quickly backtracked on its earlier statement, saying that sweeping changes was not what it intended.

Instagram, which was purchased by Facebook for US$700 million in cash and shares last April, added that it was not their intention “to sell your photos”.

But the damage was already done, with many users’ threatening to quit using application.

And it appears they have stuck to it – new figures reveal Instagram’s active daily users – the highest frequency user group – has dropped to 8.42 million this week, from 16.35 million on December 17, the day the controversial news broke, the New York Post reported.

The statistics were compiled by AppStats, which measures app usage by tracking users who are logged into Instagram via Facebook.

AppStats CEO Sebastian Sujka told The New York Post: “The main loss will be most likely due to the terms of service changes, given how much attention and controversy the terms of service change has brought, and seeing how clearly the Instagram app dropped after the terms of service change.”

Facebook has described the findings as “inaccurate”.

“We continue to see strong and steady growth in both registered and active users of Instagram,” Facebook said in a statement.

It appears that some changes to the application will still take place on January 16.

 

 

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Customer Resolution: How to Complain and Get What You Want

As a consumer, you have the right to expect quality products and services. When that doesn’t happen, you also have the right to pursue corrective action. Doing so does not mean you have to come off as angry or abrasive, and you should keep in mind that the company in question owes you no more than to resolve your issue. And sometimes, they may not even have a legal obligation to do that.

That said you will have a better chance at a positive outcome if you calmly and rationally approach the situation. Remember, often the person with whom you are dealing is simply representing the company—the problems you may have experienced with the product or service is very likely not his fault, nor is it within his control. However, as your first contact, he can be a gateway to getting what you want. Treat that person with the respect you would expect if you were in his shoes.

Here are a few pointers on how to effectively complain and hopefully get the outcome you seek:

Think about the best way to express your complaint.
There are a few avenues you may take in doing this. You can choose to write a traditional letter, contact the company by telephone, email the company or contact them through their website.

Before contacting anyone, prepare your complaint.
Decide how best to articulate your issue with the product or service, tell your story and detail what kind of resolution you are seeking, i.e. replacement, a refund, etc. Be ready before you make contact. That way, by the time to actually reach a company representative, you have taken your anger out of the equation and will not be having a knee-jerk reaction.

Be reasonable.
You may have an idea of what you would like to get out of the complaint process. The customer service representative may not share your idea. Be open to listening to what he has to say. If it is a reasonable resolution to your problem, accept it. Meeting in the middle may actually be a fair compromise, especially in situation where the company in question has no legal obligation to meet your demands.

What if your complaint is ignored?
Decide how important it is to further pursue action. Is there a higher authority within the company to whom you can take your complaint? If you feel strongly that you have been wronged, there are a number of online consumer blogs on which you can express your dissatisfaction. Another avenue you may wish to consider is Twitter. Many companies have Twitter accounts dedicated to customer support. They sometimes go above and beyond to help angry customers who have tweeted their problems.

If, after you have given it a reasonable effort, your complaint remains unresolved, it will be time to decide whether or not it is really worth the time and frustration you had devoted to it. If you feel you’ve been grievously wronged or injured, it may be time to see legal advice to understand your rights. If you have gone in circles and see no resolution in sight, decide if continuing to fight the battle is worth it. Sometimes letting go is your best option. Speak with your business—in this case, take it elsewhere and tell everyone you know to do the same.

Charlie Adams is a tech guru working as a consultant for telecommunications companies in the Las Vegas area. Charlie is an outspoken advocate of grammar checkers and often encourages associates and employees to instantly proof their work to ensure quality writing. He also is an advocate of taking his Nissan on long drives through the Nevada desert.

 

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