Whether your business is large, medium or small, the best way for you to draw in and keep customers is to create a business brand. Great business branding can make all the difference when it comes to repeat customers and as such, you will need it to be memorable. Catchy slogans, attractive logos and clear objectives all contribute towards securing an image that the general public will love. When it comes to creating your brand, you are advised to hire or outsource a team of professionals, including a logo designer.
Where to begin with business branding.
Before you get started with business branding, you need to understand your market and the needs of those that you are serving. The image that you create is not so much about what you want; it is one that makes people believe that your business is the only solution for their needs. That said it is important to do continuous market research as part of your marketing plan. Before you begin forming a brand, get in to the hearts and minds of your potential customers and clients. Look at statistics, surveys and trends that can give you a clear insight in to what will win them over.
You must then begin looking at the nature of your products and services. Think about what you want to offer, the level of quality you can provide, your ethos, what you specialize in and the mission of your company. All of these things will define the way that you brand your business.
Creating a brand that promotes the image of your business.
There are many different ways to define business branding. The AMA (American Marketing Association) classifies business branding as being anything that includes a name, symbol, slogan, logo or design. A growing body of evidence now suggests that clients and customers will form their initial-and often their final- judgement’s of your business when they see your logo or design. Bearing that in mind, it makes sense to focus firstly on that initial image you put across.
A good logo designer will be able to form a logo that reflects your business and attracts your target audience. Designing a logo may seem like a simple process, but a lot of psychology and research goes in to producing the image that will impact those looking to do business with you. For example, certain colors will subliminally project an image to the market that you are targeting. Colors such as blue are synonymous with companies that wish to promote a calm and trustworthy image. Colors such as red are associated with passionate images. Naturally, it makes sense for a company promoting maternity services to feature blue in their logo and a lingerie designer to feature red in theirs, not the other way round. Such small details can make all the difference when it comes to forming your brand.
Placing great emphasis on your logo and design
Although there are many other factors that will influence the popularity and success of your business branding, your logo is going to be what gives your customer base their first impression of your company. By hiring a logo designer that is prepared, and qualified, to invest the time that is needed to design your logo, you will form an image that truly reflects your company. It should always be the case that your pamphlets, advertisements and website reflect your logo fully.
When it comes to forming a great business brand, investing a lot of time in forming your logo and design is essential. Take some time to further build your company’s image around the design that you first form and make sure it represents its ethos. Always remember, that as your target audience changes, so should your branding, but a great logo will always stay the same.
Stephanie Wagner is a freelance writer writing on topics related to business and marketing. Although she is not associated with Logo Mojo, she does recommend them to any business looking for a great logo designer.