Tag Archives: Designer

Slick Website Designers: Worth Splashing Out On

No-one can seriously hope to operate as a commercial entity in the current age without having their own website. This rule applies as much to individual traders as it does to substantial heavyweight enterprises employing many people.

Leading UK website designers know that their services are immeasurably beneficial to their clients. The best are never the cheapest, and in selecting a suitable provider to create and maintain a stunning website, the considerations to bear in mind range across the following points:

  • How confident are you that your preferred designer is the ideal project manager for your website?
  • Will your chosen designer do his very best to give you the most professional-looking graphics, page layout, colours, and text placement?
  • Are graphic design skills part of the package?
  • Will you receive a website that is easily navigable, with straightforward cross-referencing of pages?
  • Can you be certain that, beyond the superficial elements, the behind-the-scenes technical wizardry is fully taken care of?
  • Is there a dedicated marketing consultancy service ensuring that your website works well within an overall marketing strategy?
  • How reassured are you that a designer will get more traffic visiting your website?
  • Does the designer let you have the source files? In other words, should you need to make future edits, are the original files at your disposal?

What Might be Missing?

Not all website designers offer all of the skills and services mentioned above, and it may prove prudent to contract out some of the individual tasks. This can be the case where copywriting is concerned. You are likely to have to decide between writing your own text or contracting the services of a professional copywriter. The former is the choice of many starting-up entrepreneurs. It is they, after all, who really know their business inside out. But the question is, “Can the business owner articulate his or her message clearly and engagingly enough?” A good solution is to put together an approximation of the text (known in the trade as “copy”) that you want to see on your site, then to contract a professional to tweak and refine this draft to give you a fluently written, reader-friendly end product.

Website designers who are worth their salt will be able to recommend other professionals to whom you could outsource aspects of the job, including graphic artists and writers.

Paying Attention to the Nitty-Gritty Details

Another basic requirement, which can be overlooked, is ascertaining that you will own your domain name. In all probability, the most important consideration for the prospective client prior to contracting a web design service is cost. As with all services, it makes sense to obtain more than one estimate, in each case requesting a detailed breakdown. You can then decide which, if any, additional features to budget for, such as your own regular newsletter, a blog, auto responder and shopping cart facilities, SEO, etc.

In most cases, the billing method will take the form of monthly charges. It is vital to establish at the outset what is included in the price and what is not, and how billing will be done.

Reputable website designers will be more than happy to direct you towards happy clients, whether current or legacy. Armed with this type of track-record information, you should be on your way to owning the website of your dreams.

Article by Approved Index. Approved Index is a leading online service provider that connects buyers and suppliers for a range of services and equipment such as ecommerce web design


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