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Tag Archives: Email address

Start Your Email Marketing Campaign Now

Dentists are not internet marketing specialists. For this reason, when a dentist encounters the term email marketing, it’s only normal for him or her to ask what that is all about. Basically, email marketing is the same with sending direct mail only that you make use of the internet. Dentists are familiar with that need to interact with patients and to be constantly in touch with them. But costs of direct mail have become prohibitive and impractical. On the other hand, email marketing will allow dentists to send out promotional materials, newsletters and holiday cards in just a matter of minutes without having to spend anything on postage or printing.

“But my practice is not yet ready.”

This is one of the more familiar reasons that dentists use to put off launching their own email marketing campaign. But email marketing is so simple that you do not have to make that many preparations to have everything in full swing. And you do not have to put in too much of your time to get your e-newsletters ready. You can devote maybe ten minutes a week to come up with fresh content for your bi-monthly or monthly e-newsletter.

Also, you’ll need to come up with a list of patients’ email addresses. You do not even have to bother yourself with this. You can ask your front desk worker to collect email addresses from cooperative patients. Make sure to send them a “thank you” email soon after.

You can start out small but expect your list to grow in months’ time. As your list expands, you get to share your expert opinion to more people and you’ll boost your practice’s exposure.

“It takes a very long time to see results”.

This might be a legitimate excuse but still not a good one. Email marketing is different from those one-time marketing campaigns because it is constantly ongoing. This is basically because you are not really just marketing your practice to your patients and prospects; you are also building long-term relationships with them. Unlike other marketing campaigns wherein it seems like you’re persistently talking to a blank wall, email marketing allows you to genuinely connect with those who are interested to avail of your services. Because if they were never interested to begin with, then they should not have opted in, or they should have opted out by now.

Elliot Pearson, your author, writes on technology and SEO and wites for Dentist Identity who supplies Dental Office Marketing and Dental SEO services to top dentists worldwide.

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The Wonders of “Outsourced” Technical Support – From a Customers View

Authors note:  My one regret is that they have conveniently omitted a clock next to the entries, as would normally best practices for any company that truly wanted to monitor customer service.  This transaction took 47 minutes.

My actual chat with PeoplePc Tech Support:

Please wait for a site operator to respond. Your feedback is important to us! Please complete our Exit Survey by clicking on the Grey Close Button at the end of your LiveChat.
‘Shirley’ says: Thank you for contacting PeoplePC LiveChat, how may I help you today?
customer@peoplepc.com: you are telling me that my password is incorrect, but it’s the same one I’ve used for 15 years
Shirley: It is quite unfortunate that one of our best customers has to face such difficulty. Let me get this clarified for you.
customer@peoplepc.com: I was trying to send out a newsletter today, did I piss the system off?
Shirley: Please give me the last four digits of your Debit Card or a Credit Card (CC).
customer@peoplepc.com: 2607
Shirley: Thank you for the verification.
Shirley: I see that some fraud was detected on your account due to which our fraud department changed your password to prevent you.
Shirley: This is why you are not able to login.
Shirley: Let me guide you what needs to be done now.
Shirley: 1st, we will need to reset your password.
Shirley: 2nd, please do not use your old password ever.
Shirley: 3rd, when you make a new password now do not share it with any one. Please make a strong password for example: combination of letters and numbers in such a way that no one good guess it. Example: Ab45Cd
Shirley: 4th, please scan your computer for viruses.
Shirley: Thus, before we proceed with the change password option, Nowadays we receive lot of calls where a customer’s computer is affected by hackers or viruses and they end up having to spend a lot of money to get it fixed.
Shirley: Thus, may I know, is your computer protected from viruses, spyware, and other Internet threats?
customer@peoplepc.com: AVG
customer@peoplepc.com: I’m fine, I just need the password
Shirley: Great. How old is your avg though if I may know?
customer@peoplepc.com: and how many emails can I send without arrising the ire of your “fraud department?”
Shirley: due to security reasons, we will not be able to provide the original password of your email address via Live Chat.
Shirley: Instead I can reset the password and give it to you on this chat window.
Shirley: Then, you can then change it through My Account online.
Shirley: Once I do this, you will receive an email that your password has been viewed.
Shirley: Is that fine with you?
customer@peoplepc.com: fine, but and how many emails can I send without arrising the ire of your “fraud department?”
Shirley: This is not due to sending more email messages.
customer@peoplepc.com: then it is a very timely “coinsidence.”
Shirley: May be.
customer@peoplepc.com: and can you answer my question?
Shirley: Yes.
Shirley: Please give me five minutes.
customer@peoplepc.com: take your time
Shirley: Thank you.
customer@peoplepc.com: hard to find a supervisor at this time of night?
Shirley: Thank you for your patience.
Shirley: I apologize for the delay.
Shirley: I am yet researching on your issue.
Shirley: There is no specified limit, but it is best if you send an email to just a few receivers at a time.
customer@peoplepc.com: that is inconvenient with a mail list of 2700
customer@peoplepc.com: please see if you can find a number
Shirley: Okay. I would suggest you to send an email to as minimum recipients as you can.
Shirley: You can divide your address book into groups.
Shirley: Like school.
Shirley: College
Shirley: friends
Shirley: Official
Shirley: Then accordingly send an email.
customer@peoplepc.com: that is not a number. Say, my “minimum” is in one catagory, “newsletter” and my list is 2700. Can I use 2700 for a minimum ?
Shirley: No.
Shirley: Minimum would mean 10 to 50 receipts only.
customer@peoplepc.com: so your “fraud” department wants me to send 2700 emails in groups of 50?
Shirley: Again, there is no specific number or requirement.
Shirley: The smaller the list the better the results.
customer@peoplepc.com: well then whats wrong with 200?
Shirley: You can sure try 200 as well.
customer@peoplepc.com: I dont like the word “try” it has connotations of my haveing to reset my password again and again if i exceed your arbitrary number
Shirley: Okay.
customer@peoplepc.com: surely you must have some sort of written guidelines for your “fraud” department to follow?
Shirley: Let me check.
customer@peoplepc.com: thank you
Shirley: Please be on hold for five minutes.
customer@peoplepc.com: i was
Shirley: Yes, Please be on hold for another five minutes,
Shirley: Thank you for your patience.
Shirley: I would need some more time.
Shirley: I apologize for the delay. Please be on hold for another five minutes.
Shirley: Thank you for your patience.
Shirley: Please click on the link given below.
Shirley:http://www.earthlink.net/about/policies/use/bulkmail/
Shirley: Please fill in the form with your requirement to send bulk email messages.
customer@peoplepc.com: is PeoplePC owned by earhlink now?
customer@peoplepc.com: Anyhow, your form is filled out. Can I please have my password now?
Shirley: Yes. EarthLink is our parent company now.
customer@peoplepc.com: congratulations, I guess
Shirley: Sure.
Shirley: Thank you.
Shirley: step6243 is your new password.
Shirley: Your password changed successfully!
Shirley: This change will take 20 minutes for it to take effect.
Shirley: Though we can try it right now, to test.
customer@peoplepc.com: Thank you. Have a pleasant evening
Shirley: Please use this password to log into My Account and from there you will be able to reset your password.  You can reach My Account from the following link.
Shirley: http://myaccount.peoplepc.com
Shirley: Please use just the first part of your email address as the member name. (All in lower case). Do not type @peoplepc.com For example: if abc@peoplepc.com is your email address. Use only abc as your member name. Then, type in your password. (The password that I gave you.) Then, Click on Sign in.
Shirley: After logging into My Account – In the Profiles area, click the your email address that you would like to change the password for.
Shirley: In the Primary Profile area, click Edit next to the password.
Shirley: In the Old Password field, type the password which has just been given to you.
Shirley: In the New Password field, type your new PeoplePC password. In the Retype New Password field, type your new password.
Shirley: Click the Change Password button.
Shirley: Let me know once done.
Shirley: Also, once done. Since we have gone ahead and reset the password on the account, and you would be then resetting the password again at your end via My Account, I would suggest that you also use the new password for your email program and connection.
Shirley: 
Shirley:  Do you want me to go ahead and provide you with the directions to change the password for the email program and connection software?
customer@peoplepc.com: please
Shirley: Please reset your password first by following the steps givven above.
customer@peoplepc.com: so I get to reset my servers, and my iPhone?
Shirley: Yes.
customer@peoplepc.com: I cant get to your server with this chat window open.
customer@peoplepc.com: Chrome wont open another tab
Shirley: You can click on the Minus sign at the top right of this window to minimize this window.
Shirley: You can always click on the chat window at the bottom of the screen when you need to read the chat.
Shirley: Please open another window.
customer@peoplepc.com: again, Chrome wont open another window. It just toggles this one back and forth
Shirley: Please use Internet Explorer.
customer@peoplepc.com: kk
Shirley: Okay.
customer@peoplepc.com: I think were good. According to your form, it WAS the number of emails I sent (400) that caused your “fraud” department to suspend my account. When you change companies and enforce a new set of restrictions, it would be nice to inform your customers.
Shirley: We always send an email alert for each and every change.
Shirley: Which email program do you use in order to send and receive email messages?
Shirley: Is it Web Mail or Outlook Express or Windows Mail?
customer@peoplepc.com: Outlook
customer@peoplepc.com: and if you sent a notice, it must have gotten trapped in my spam filter. Ironic.
Shirley: May I know the version of your Microsoft Outlook that you are using?
Shirley: Is it Outlook 2000, Outlook 2002, Outlook 2003, Outlook 2007 or is it Outlook Express?
Shirley: If you are not sure, open your Outlook.
Shirley: Click on Help > About. Let me know the version for the same.
customer@peoplepc.com: why?
customer@peoplepc.com: its 2007
Shirley: So, that I can help you changer your password there.
Shirley: Okay.
customer@peoplepc.com: i got it covered. Thanks
Shirley: Great. Make sure you use your new password the next time you connect.
Shirley: Do you use the peoplepc software ( blue smiley face icon ) to get connected to the  Internet ?
customer@peoplepc.com: I’ve already changed it. No, I set up the POP and SMTP servers on my Outlook and connect through that.
Shirley: Okay.
Shirley: Connect better with PeoplePC dial-up software. Our Smart Dialer technology automatically chooses the best local dial-up access number for you each time you go online. You can download the Software fromhttps://myaccount.peoplepc.com .Login to Myaccount then click on my Downloads on the left hand side and then download the Dial up Connection software. I will also mail you the CD of the Software on your Mailing Address, which you will receive in two to five business days. May I have the Mailing Address?
customer@peoplepc.com: God how retro. I have a T1
Shirley: Okay. I understand.
Shirley: 7th is your bill cycle date of every month. You were last charged on 08/08/11 for $12.95.
Shirley: PeoplePC will occasionally need to send important administrative emails to you about your service.  Do you have a specific contact email address you would like us to use when sending these messages?
customer@peoplepc.com: No thanks. Were good. Bye now!
Shirley: You are welcome.
Shirley: Is there anything else I may assist you with today?
customer@peoplepc.com: No thanks. Were good. Bye now!
Shirley: I was indeed glad to get this opportunity to help you.
Shirley: You’re welcome and thank you for using PeoplePC LiveChat. Should you need further assistance, please feel free to contact us again. It was a pleasure assisting a friendly customer like you.
Shirley: Thank you for your understanding and patience. Have a wonderful day. Take care. Bye.
Shirley: Please click on ‘X’ button on top of the chat window to end this chat session.

 

But Shirley, whatever happened to: Your feedback is important to us! Please complete our Exit Survey by clicking on the Grey Close Button at the end of your LiveChat?

By the way, I changed the password back to my old one  (which she told me never to use again) rather than changing all the other instruments I use it on.  It works fine.

 

 

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I love Spam

Where did that word ever come from?*  According to Wikipedia Spam is “the use of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately.”  I think the folks at Hormel would beg to differ.

My first and most lasting memories of Spam are from my days as a Boy Scout.  During our 50 mile backpack trip, the rite of passage for most scouts, the honor of being chief cook and quartermaster fell upon yours truly.  Not only did this prestigious responsibility produce a cooking “merit badge” it also included the preparation of all the food.  The canned food was extremely limited, but the scoutmaster insisted on bringing these little square blue cans of amalgamated random pork parts.  To look at the stuff was not advisable, but after hiking about 13 miles on dusty, rocky, trails the day before food tastes amazing.  Fried up in their own plethora of fat juices over an open fire at 11,000 ft the salty goodness of this culinary anomaly is forever etched onto the immortal tablets of my most savored gluttony. Combined with corn polenta (on the side, silly) and just a hint of maple syrup these steamy plates of cholesterol were devoured instantly by the ravenous pre-pubescent pack of pimple pushers.  These are the times of which memories are made.

It is with this reverence that I take umbrage at the extreme to which the e-mail community has vilified any use of unsolicited bulk electronic communication.  By the definition of most of the “reputable” email marketing companies, “bulk” warning people of a tidal wave would be considered Spam.  The message would be unsolicited, according to the content is irrelevant, and it would be sent to hundreds of thousands of addresses.  According to the Spamhaus Project: “Spam is an issue about consent, not content. Whether the Unsolicited Bulk Email (“UBE”) message is an advert, a scam, porn, a begging letter or an offer of a free lunch, the content is irrelevant – if the message was sent unsolicited and in bulk then the message is spam.”

I say enough!  We have gone way too far.  Obviously nobody wants the un-solicited billions of messages offering Viagra or a Ukrainian girlfriend for cheap, that are generated “offshore” and filtered through dozens of websites so that they are un-traceable and un-stoppable, but is there no middle ground?  Is it un-ethical for the local Church to buy a list of email addresses in their City to announce a clothing drive to help the people in Japan?  Is it un-ethical for a local school to send out a notice for a free class for the unemployed on job hunting?

The can spam act is VERY clear on  its stipulations, and as long as you identify your  message as an ad, identify yourself accurately, and offer the recipient the option of an “opt-out” you are free to send people an unsolicited message.  Do I think that this has been abused? Certainly.  Do I think that there are many un-orthodox practices that defy ethics and are practiced in business every day?  Heck yes.

What I propose is that we use some common sense.  If one has an honest offer that one feels is of value to an audience, I think they have the right to communicate it.  There is no regulation of what kind of shit gets put on the television, with increased volume.  The offshore Viagra peddlers will never stop.  You drive down the freeway and see a billboard every 20 feet.  Heck, the email messages at least give one the option of an opt-out.  I really think that there are people with WAY too much time on their hands to take this up as a cause.  If you want to be a zealot about something why don’t you go off on the price of gas!

  • According to the Internet Society and other sources, the term spam is derived from the 1970 Spam sketch of the BBC television comedy series “Monty Python’s Flying Circus“.[12] The sketch is set in a cafe where nearly every item on the menu includes Spam canned luncheon meat. As the waiter recites the Spam-filled menu, a chorus of Viking patrons drowns out all conversations with a song repeating “Spam, Spam, Spam, Spam… lovely Spam! wonderful Spam!”, hence “Spamming” the dialogue.[

The Story of a Classic

The first can of SPAM® Classic was produced in 1937 in Austin, Minnesota. After all these years, SPAM® Classic is still a tasty staple in kitchens around the world.

But did you know that the SPAM® Family of Products is part of the Hormel Foods Corporation? Since 1891, the Hormel name has been synonymous with quality, value and innovation.

Learn more about our innovation processes and commitment to food safety in our 2009 Hormel Foods Corporate Responsibility Report.

Visit hormelfoods.com to learn more about Hormel Foods.

 

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