Running a small business can be fulfilling: you get to pursue your passion, be in control and be your own boss. However, it can also be incredibly frustrating. When you decided to start your own business you probably did not imagine that most of your time would be hijacked by mundane routine tasks such as bookkeeping, making appointments, writing PR materials and so on. If you are inundated with back office tasks that can really throw a spanner in the expansion of your brilliant innovating business. Instead of trying to do it all yourself, you can get easy affordable help by outsourcing.
Outsourcing seems like something big businesses need to do. Thanks to the innovations in technology, however, any and all manner of tasks can be effectively outsourced. There is an entire global workforce online who are qualified in various skills but do want the flexibility for working from home, or from working from other countries, and are therefore freelancing online. These include everything from executive assistants who will answer you mail and set up your appointments, to writers who will create effective copy for your marketing, to graphic designers, PR managers, graphic designers, IT consultants; the list is endless.
Here are some things you can and should outsource, without hampering your progress:
- Any job that requires highly skilled expertise, such as finance management. If you are not from a finance background, it would be a good idea to have a finance expert step in and take a look at your books to make sure things are in ordering. Also, a brand consultant can help you create a brand and comprehensive marketing strategy that you can then deploy;
- Any job that is routine and mechanical, such as data entry, bookkeeping, inventory and so forth;
- Jobs that require specific technical expertise such as IT support for your business, or graphic design and search engine optimized copywriting for your marketing materials.
- Another area that could easily be outsourced is your payroll and HR functions. HR and Payroll can be confusing and could cost you a ton in fines. Team up with a qualified payroll management comapny to complte your HR functions the right way.
To figure out who the right contractor is for you to get your job done right, you will need to do some research. The best way as usual is to go through personal recommendations from people in your business network. However, you can also get referrals and ratings on contractors on websites that connect freelancers to businesses who need them. Once you have figured out what exactly you need from your contractor, communicate it clearly to the contractor, and make sure you understand each other before embarking on work together.
Finally, although you should keep some focus on following up with your contractor to ensure your work is done according to your needs and specifications, do not get so involved that you are not able to effectively use all the time you freed up by outsourcing in the first place. Outsourcing gives you the chance to focus on the things that really matter to your business, such as research and development to improve the quality of your product and service, and expanding your business.
Shawn Wise is the Director of Marketing at Contractors1stInsurance.org. CFI provides Employee Leasing, Payroll Management, and other affordable contractors insurance services to help small business owners outsource time consuming parts of their company and get back to the more important operations.