Tag Archives: Groupon

How to Keep Your Small Business Afloat


Hot Oven Bakery

If you own your own small business, you know how difficult it can be to keep it up and running successfully in a difficult economy. In order to make money at your small business, you must put in the time and effort necessary to keep it going, and you need to have the knowledge necessary to keep customers coming back.

Stay Organized

One of the best ways to keep a customer is to show them that your business is reliable, and in order to do that you need to stay organized. Losing information, allowing orders to fall through the cracks, and making regular minor mistakes will cause a customer to stop trusting you to do the job they expect. They’ll then find somebody who can.

Further, if your business needs to work in conjunction with others, it’s important to keep all communications as streamlined and exact as possible to prevent costly mix-ups or confusion. This can cause lost time and lost money, so a good system for keeping all data, timelines, and meetings straight and correct will help your business appear reliable and be profitable.

Stay Connected

If you want to have a successful business in a particular field, you should know others in that field and have a good rapport with others that you may want to work with someday. It never hurts to have people like you and know about your business, and it will bring you more business than you might think. You never know how a friendly smile and conversation might put your brand in the spotlight.

Stay Ahead

Successful businesses stay relevant and keep ahead of game-changers. Pay attention to any new breakthroughs or fads that could be connected to your business, and think creatively of how to use them to your advantage. If yours is the first business of its kind to use a system or technology that increases output or improves your product, you will be giving yourself the advantage over your competitors. Don’t change just for the sake of change, but use novel ideas to make your business stronger and better than the others.

Stay Relevant

Many businesses lose steam simply because they stop being a necessary part of life. If you sell something that has become (or is in the process of becoming) obsolete, it’s necessary to look carefully at your business and find ways to keep your product useful for customers. Some businesses are immune, but for most, you should constantly check on the usefulness of your product in light of the changes of customers’ needs, and change the work you do if necessary in order to ensure that your business relevant to the times.

Small businesses can be difficult and time-consuming, but if you make good, careful decisions and stay in tune with the needs of customers, you can create a promising and growing business. If you work to keep your business ahead of the game and better than the competition, you can be incredibly successful and fulfill every expectation you have for your company.

June Tolbert writes articles for business and education sites and suggests looking into schools that offer MBA degrees.



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Larry Page “CEO Of The Year” — Investors Business Daily

    by Greg Sterling

When Larry Page took over the CEO role at Google last year the company was doing well. Now it’s doing better and so Investor’s Business Daily has named him “CEO of the Year.” The publication summed up its rationale as follows:

[Page] reorganized the company’s management structure, redesigned the face of the company’s products and pushed forward with a multibillion dollar deal to acquire a cellphone manufacturing outfit.He also launched two other products aiming at Groupon, the leader of online coupons, and Facebook, the top social networking site.

Google (GOOG) in the past two quarters blew away analyst views while boosting revenue by 32% and 33%, respectively.

Page officially took over from Eric Schmidt in April (with the CEO switch announcement almost exactly a year ago). We wrote a number of articles at the time speculating about the rationale for the change and outlook for Google under Page’s leadership:

Page has done a number of major things since taking over in April:

Most impressively however Page (and team) were conscious of the dangers of falling into a kind of bureaucratic malaise as the company matured — and sought to intervene in real time. There was already some evidence that it was happening. But to a large degree bureaucracy and its related challenges are a natural function of growth and maturation.

Companies periodically need to be “reinvented” or “shaken up” or they lose the qualities and momentum that made them successful. But reorgs can also go badly wrong. And while Page hasn’t “reinvented” Google he certainly has brought decisiveness and clarity, which seems to have reinvigorated the company in several respects.

What’s also interesting is that these changes internally are mirrored in a different way externally in Google’s increasing marketing polish and sophistication. Google’s consumer-facing TV commercials are an example — in particular its recent Muppet-themed TV promotion of Google+:

The commercial is not only clever it was likely expensive to produce. Google had to obtain the rights to the Queen-David Bowie song “Under Pressure” and gain agreement from Disney for use of the Muppets in the spot. It’s also not something that one would have imagined from Google as recently as a couple of years ago and reflects a philosophical shift toward consumer marketing. We can see it in the way Google is now marketing Android too.

Having said all that, Page still faces many challenges and the road ahead is lined with legal potholes. Indeed, Page is under more legal pressure, so to speak, than was his predecessor Eric Schmidt. And 2012 should bring some of that to a head, at least in Europe.

Yet, so far, Page’s tenure has been impressive. In less than a year, he has managed to accomplish almost everything he set out to do.


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