Tag Archives: HubSpot

14 Revealing Signs You Love Your Startup Job

by Dharmesh Shah – 

You may not be frequently giving out an embarrassingly gushing smile and you might not write little love notes during your lunch break. But, there are ways to tell if you love your job.

Of course, no job is perfect — even the best of relationships have their down days. We all have to do things we don’t like. I love working at HubSpot, it’s the best job I’ve ever had (but, that’s by design). But, even I have “off” days where I’m not spending all my time doing things I absolutely my job small

So all of the following may not be the case all of the time.  But when you love your job, many of the following should be the case much of the time:

1. You don’t talk about other people; you talk about the cool things other people are doing.

“I hear Michelle has really improved our customer happiness scores.” or  “I’d love to know how Mike managed to rescue that sale.” “Sherry developed a new tool that’s made our lives so much better.”

When you love your job you don’t gossip about the personal failings of others. You talk about their successes, because you’re happy for them – and because you’re happy with yourself.

2. You think, “I hope I get to…” instead of, “I hope I don’t have to…”

When you love your job it’s like peeling an onion. There are always more layers to discover and explore.

When you hate your job it’s also like peeling an onion – but all you discover are more tears.

3. You see your internal and external customers not as people to satisfy but simply as people.

They aren’t numbers. You think of them as real people who have real needs.

And you gain a real sense of fulfillment and purpose from taking care of those needs.

4. You enjoy your time at work.

You don’t have to put in time at work and then escape to life to be happy. You believe in enjoying life and enjoying work.

When you love your job, it’s a part of your life. You feel alive and joyful not just at home – but also at work.

5. You would recommend working at your company to your best friend…

In fact, you can’t stop talking about how cool your company is and the awesome work you’re doing even when you’re away from work. Your friends and family are envious.

6. You enjoy attending meetings.

No, seriously, you enjoy meetings. Why? Because it’s fun to be at the center of thoughtful, challenging discussions that lead to decisions, initiatives, and changes – changes you get to be a part of.

7. You don’t think about surviving. You think about winning.

You don’t worry much about losing your job. You’re more worried about not achieving your potential. Not being as impactful as you can be.

8. You see your manager as a person you work with, not for.

You feel valued. You feel respected.

You feel trusted.

9. You don’t want to let your coworkers down.

Not because you’ll get in trouble or get a bad performance review, but because you admire them – and you want them to admire you.

10. You hardly ever look at the clock.

You’re too busy making things happen. When you do look at the clock, you often find that the time has flown.

11. You view success in terms of fulfillment and gratification – not just promotions and money.

Everyone wants to be promoted. Everyone wants to earn more.

You definitely feel that way too… but somewhere along the way your job has come to mean a lot more to you than just a paycheck. And if you left this job, even if for a lot higher salary… you would still miss it.

A lot.

12. You leave work with items on your to-do list you’re excited about tackling tomorrow.

Many people cross the “fun” tasks off their to-do lists within the first hour or two.

You often have cool stuff – new initiatives, side projects, hunches you want to confirm with data, people you want to talk to – left over when it’s time to go home.

13. You help without thinking.

You like seeing your colleagues succeed, so it’s second nature to help them out. You pitch in automatically.

And they do the same for you.

14. You can’t imagine being somewhere else.

You’re having too much fun.  Learning too much.

How many of the above statements apply to you and your job?

If you said:
0-3: You may want to find a new job. Life is too short.
4-6: You don’t hate your job… but you don’t love it either. What can you do differently?
7-10: You really enjoy your job and the people you work with
11-14: You are deeply, madly in love with your job! (and your friends are definitely jealous!)



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Since Content is King, Use it Wisely; Syndicate

Since the paradigm has shifted from 100% “interruption marketing” (i.e. commercials and advertisements) to a balance of that and “inbound marketing” (marketing by attraction) the need to produce and disseminate great content has become paramount.

Nobody wants a Billy Mays spewing product features in their face any more.  What people appreciate is honest information delivered honestly.  The theory is that if you deliver enough of this great information, when people have to make a buying decision regarding that particular field, they will consider you the expert and at least consider making their purchase from you.

Step one, then, is to create helpful content in a form from which your target audience can most benefit.  That in itself is a formidable task, but then what do you do with this great content once it is created?  You can post it to your website, either as an article or a blog, but that assumes that your prospects are indeed visiting your website.  If your goal is to draw prospects to your website, there needs to be more distribution.

Broadly put, you need to syndicate.  There are now hundreds of “social media” sites, dozens of guest blog sites, and myriads of press release and article publishing venues.  It would be impossible to fill out the profiles and establish accounts with all of them, so the first task is to prioritize which ones are most effective, and affordable.  Most of the social sites and blog sharing ones are free, but press release publishing can be relatively expensive.

Once you have made your decision regarding budget and time, you need to establish you profiles and accounts.  I provide my clients with a standard summary page that has been optimized to contain the keywords that are most relevant and competitively available for their business.  Then, with the help of Chrome, it becomes a relatively simple matter to establish these accounts; fill in all the contact data, and paste in the summary and you have an account.

Now comes the fun part.  Instead of taking your story or article and pasting it into 10 or 50 accounts,   syndicate it so you post it in one place, and it goes out automatically either as an RSS feed, or is posted automatically on all of your other accounts.  WordPress has the ability to set up your blog posts so they go out to several accounts under the “share” button on the left sidebar.  There are several other sites where you can set up your slave links to receive your posts automatically.  There are some things that you will still have to do by hand, like posting to LinkedIn groups, but this gets your message out to tons of “followers” with a minimum of effort.  The key to keeping yourself “top of mind” is not running in circles spending your day on the internet.  Being a though leader requires you to get out from behind the desk and out with your “peeps.”  This is a great way to free up some time to do just that.

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Free Sex, Money, and Food!

Anything to sell “America” right?  Well not any more.

Last night I was at a dinner party and someone asked me what exactly I do.  The response was my standard 30 second elevator pitch about turning websites into lead generating machines, and getting them found on the web.  The message was not getting through.  My lovely and attractive wife decided that the rectification of this anomaly was more important than my sleep this Sunday morning, so I am now awake, wide eyed (THAT is a joke) and bushy somethinged.   Anyway I am sitting at my keyboard determined to explain this thing without using acronyms like SEM, SEOPPC, CPL or any of what has become my world of late.

A little brief background.  Companies like Colgate PalmoliveCoca Cola, and McDonalds used to take hostages every Sunday night.  As the family gathered around the Ed Sullivan “really big” show we became a captive audience for the 30 second spots that came in succession every 15 minutes.  Even if we left the room for a glass of water, the TV was still on.  This is called interruption marketing.  The advertisers would pummel  you with  their sales pitch in the middle of your program by interrupting you.  They offered everything from “performance enhancement,” to self improvement and training, to cooking and food products. The headlines and punch-lines were much like the title of this post.

With the advent of Tivo, Netflix, and On demand programming this has become far less of a factor.  The commercials are still there, but we pre-record programs so that we can fast forward through those spots, or purchase content that doesn’t have them at all.

With the advent of the internet more people search for their products on their monitors than their TV screens.  More people actually shop on the internet than in stores.  The way people “find” your products on the internet is the result of a “search.”  They literally type in a few words to Google, hit “enter” and the resulting information is what the searcher is able to process to find their products.  The goal of today’s advertisers is to be “found” on the internet as a result of this search.

Inbound Marketing can be loosely defined as getting your customers to come to you, as opposed to going out and finding them and clubbing them over the head.  The key to getting them to come to you is the following two things:

You must have a location for them to find. We call that a website.  Your website needs to have actionable items on it.  We call that a call to action.  More than just an informational brochure, you need to have a purpose for people when they arrive at your site.  What do you want them to do?  Be specific.  Words like “click here” or “sign up” or “get started” help people make the decision you want them to make.

The second parameter is making your website findable by the “search engines.”  These tools, (like Google, Bing, Yahoo, Ask, etc.) decide what the searcher sees after typing in their key words for the search.  It is your goal in life to be among the first results.  This is achieved by “optimizing” your web presence.  You have to get enough relevant “content” out there that the search engines recognize you as a leader for those key words.  This is done through the aggregate mass of all that you contribute to the “web.”  Every time you publish a blog, newsletter, press release, post a page of content on your website or make an entry on a social media site, the key words that you use in your writing form a profile of your web presence.  The number of times that you write about a subject has a large influence on how highly you are ranked in the search.

There are other factors, such as the people that are linked to your site, the length of time you have been active, other competitors, etc.  but the key is this;  If you run after customers and try to club them over the head like it is 1965, they will run away.  If you make yourself attractive to customers they will flock to you.  This is the goal of inbound marketing. This is what I do.

I fix websites so that people want to buy what you have to sell, then attract people to those websites using linked social media sites.  You only have to write one blast, and it automatically gets published on WordPress, Twitter, FaceBook, YouTube (if it’s a video) and LinkedIn.  It’s easy, painless, and best of all, once you set it up, it’s all FREE!

If you would like to learn more, Ping me @


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