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Freight Forwarding Companies Explained

5b6800734536bfc7d9369dcfe862When people bring up freight forwarding companies in a conversation, it is likely you are going to get confused; this is because the systems they follow can be quite confusing, especially if you do not know anything about them. Basically freight forwarding is a system used by businesses who want to deal their goods internationally and multi-nationally.

The freight forwarding company does not actually move the freight itself, instead it acts a go-between the client and the transport companies. If you want to move your products from international destination then you are expected to involve a number of different carriers, requirements, documentations and legalities.  As there is so much to take care of, the client and company may not have the time or expertise in freight forwarding, this is where the freight forwarding company comes in and takes over.

Choosing a Freight Forwarding Company

A good freight forwarding company will guarantee you that your products will get to the intended destination on a specified date, if your goods do not get to the destination then you will have the right to complain and recover expenses from the company as part of a breach of contract.

You should choose a freight forwarding company that has established strong relationships and connections with a number of different carriers; this can include air freighters, rail freighters, sea liners and even trucking companies. Freight forwarding companies will know the best economical route for your goods, saving you both time and money.

Some freight companies will offer you different services, a good company will also be able to offer you warehousing services, a project manager and risk assessment surveys.

Benefits of Using a Freight Forwarding Company

You may wonder why you would want to choose a freight forwarding company, the main reason to why most businesses will choose to hire one is because they will attempt to save you a lot of time and money. When shipping goods internationally, you will have to create the correct types of paperwork, this will include customs documents and insurance, if you do not provide the correct documents then there is a risk your goods will not get to the intended destination.

Rather you having to spend hours doing research into the best potential route to transport your goods across the world, a freight forwarding company with good experience will know immediately the best way to transport your cargo.

You should never just use the first freight forwarding company you come across, as the services they offer can differ quite spectacularly. You should complete plenty of research before you choose a company.

Peter works on behalf of a global freight shipping company and likes to share advice with others. He has listed a variety of services, http://www.thefreightpeople.com, to help people choose what services they need. 

 

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How To Turn Your Customers Into Marketing Marvels

PhotoChooser-6d6357ba-775a-475b-9c04-8fdf1a200275Businesses everywhere are working around the clock to ensure that they deliver a five-star service experience and leave their customers raving about them. The reason for this? They know that a customer telling their friends or posting on Facebook how great their product or service was is a much more powerful marketing tool than any advert they could ever dream up.

If it is good enough for the biggest brands on the planet, then every small business in every town and city around the world should also be working towards this mantra.

Turning your customers into your de-facto marketing team removes a lot of stress from small business owners who may be worrying about where their next advertising campaign is going to be funded from.

Of course, it isn’t as easy as just throwing open the doors and inviting your customers to deliver word of mouth recommendations to anyone who will listen. Putting the work in first will mean you reap the rewards later. Read on to find out how to turn customers into marketing marvels.

Help the Customer

How many businesses try to grow their revenues by suggesting items to customers? They all do, now ask yourself again how many do this in a helpful manner? Telling customers that they should spend more money because one product works well with another is unlikely to win many friends.

On the other hand, suggest items that will make a difference to the customers’ life and benefit them in some way. Sell them what they need rather than what you want them to buy. ‘This product has really made my life easier, I feel as if they made a real effort to get to know me,’ is better than, ‘I bought this because they suggested it but it’s useless.’

Keep In Touch

This is a definite must if you operate any form of e-commerce site. When you sell an item, do you allow your customers to track the item, and keep in touch with them regarding their delivery? Or are you a business that takes their money and leaves all responsibility to the courier from then on?

You don’t need us to tell you which scenario you should be looking to replicate. Keeping customers updated after they have parted with their cash will allow you to prevent ‘buyer’s remorse’ from building up because they are thinking too much about their purchase.

Putting the power in the hands of the customer means they can proactively check for themselves where there exciting new product is, and not have to continually log in to your site and look for updates.

The relationship between the product and the customer should begin the moment the sale is confirmed, not when it is delivered.

Ask for Feedback

All roads lead directly to this point. By asking your customer for feedback, you will be enjoying many benefits. Other potential customers will see that you have a reputation for quality products and services. User generated content on your website will make you more attractive in the eyes of search engines.

Either you or the user can then share this content across social media platforms, bringing all of those benefits together.

The key, of course, is to ensure you do everything possible so that each piece of feedback will be positive and paint a favourable picture of your business.

Once you’ve done this, your customers will be your marketing team. You can sit back and enjoy the rewards.

Robert is an online content writer across a number of industries, with a specific interest in business turnaround. Robert’s areas of expertise include transformational change strategies, such as relaunching product ranges and reconnecting with new and previous customers.

 

 

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