Tag Archives: Management

How Global Supply Chains Bring Products to You



Carlsberg factory

The process of delivering goods and services has become more complex over the last century. Very few products are actually produced in the country where they are sold, and the supply chain is comprised of so many interlocking mechanisms that it’s difficult to say where something actually comes from. This enables companies to deliver products at lower prices because they’re able to hire laborers and buy materials from the regions where the things they need are cheap and plentiful. The modern world exists because of globalization, and it’s a process that everyone should be somewhat familiar with.

Where it Starts

Most supply chains begin with the regulation of various resources. While each element is at least somewhat important, the key thing is the political aspect. Local politicians need to be on board with what companies want to do before anything else is possible. Once that hurdle has been overcome, laborers can extract and refine the raw materials that will eventually become consumer products. This stage can have dozens of different parts to it depending on the materials in question, and sometimes companies will trade with each other in order to simplify certain parts of the process. The materials are then shipped to various storage units across the globe, and then they are finally transformed into products and delivered to stores.

The Different Kinds of Supply Chains

Different methods work better for different processes and products. Sometimes cost efficiency isn’t the only goal; economic growth in a particular area can serve as motivation for companies to utilize a supply chain that’s either less efficient or less lucrative. When profit is the sole concern, a globalized supply chain is usually the most favorable option, and even supply chains that focus on manufacturing items in specific locations may still involve imported materials.

The aim of all supply chains is to accomplish the stated goals in the most efficient way possible with the least amount of inventory. The incentives for choosing particular models are almost always wholly economic, but certain companies opt for more roundabout methods if they can gain something else of value for doing so. Since the push for globalization has destroyed a lot of manufacturing jobs in America, items that are produced within the US are very popular within the country, and the goodwill that’s earned by moving jobs into US communities can help ensure a business’ long-term viability. Sometimes the loss of efficiency can also be offset by raising prices, and that makes it so there’s no downside to establishing factories in areas with a higher standard of living.

Supply Chain Obstacles

As with any long and complex process, there are a lot of things that can go wrong between gathering materials and getting them to the final recipients. The fact that such errors are routine and yet no one ever notices is a testament to how stable the system is. Of course, sustainability is a big question going forward; there are plenty of issues with the current methods of production that could be problematic as resources dwindle, but the beauty of the supply chain model is that it’s extremely adaptable. It takes a lot of careful management to keep things moving as smoothly as they should, but at least the process keeps going even in sub-optimal conditions.

Dana Monty writes for several higher ed blogs. Interest in manufacturing and supply chains? Several universities offer MBA degrees including and



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The Discoveries I Made On What It Takes To Have Top Managerial Skills


What distinguishes you as a great manager from the good ones is possession of a wide set of skills which range from communication and motivation to planning and delegation. Often times, the top management skills are so many, and some managers think they should concentrate on the management areas they understand most.  However, to be considered as having top management skills, I needed to analyze my expertise in all areas and then set out to improve on areas where I was most wanting. You will only be complete when you have the most diverse of skills, which sharpen your problem solving skills.

Required Skills For A Manager:

There are skills that a manager need to have, and if I were to talk about all of them, then it would probably take weeks, if not months. One of the most important skills that a manager needs to have is the ability to understand the dynamics of the team and encourage good relationship between the team members. This simply means that you need to understand exactly how teams operate.  Normally, teams will follow a certain definitive pattern of development, and experts have listed them thus: forming, norming, storming and finally performing. When encouraging and supporting those under you, it is important to do it through this process, and this has the effect of helping your team become effective in the shortest possible time.  .

As A Manager:

It is important that, as a manager, I must consider the aspect of balance when creating teams, so that I end up with a team comprising different sets of skills, people and perspectives. It is never easy to manage a group of people who seem to be able to get along, but teams that will be effective in the long run appreciate different points of view, and using their dissimilarities to be not only creative but also highly innovative. As a manager, you will be tasked to have skills needed to direct the said differences in a positive manner.  Thus you will need to introduce a team charter. Your knowledge of team conflict will be particularly important if your team is to be managed effectively.

As A Team Leader:

As a team leader, my ability to choose and nurture the right people is not just necessary, it is mandatory. I always need to find the great team members, and have the skills needed for the success of the team developed. When recruiting new members, I usually focus on the various specific skills that I need for the success of my team, balance different personalities so that I have variety in my team.


You would be mistaken to think that just by having the right people with the right skills does the trick, but this is usually not the case. It is important that as a manager, you know just how to get a task completed effectively. Delegation is the catchphrase here. Some managers, having earned their promotion purely on the grounds of their technical superiority, try to accomplish most tasks all by themselves. They believe that, being the accountable officers, they ought to do the tasks by themselves to be sure that the task is successfully completed.

For teams to accomplish a lot more, great managers will assign the task to the right people, and not necessarily the people with the most time. You will need to clearly outline what you expect to be achieved. However, it is not easy to trust other people to accomplish some tasks. But it still boils down to your team having not only the right people but also those with the right skills, who you can easily rely on to get the job done and dusted.


Motivating people under you is yet another great piece of skill that all managers ought to have. Motivating oneself is easier but motivating another person needs careful thought. People are motivated by totally different things, a factor that managers have to keep in mind. You will need to understand your team members at a personal level which helps you to motivate them better. You can stay informed about each of your team member’s information by providing regular feedback.

Inoculate Discipline In Team Members:

Instilling a sense of discipline and dealing with conflict between your team members is something that contributes your management prowess. If, despite your efforts, there are still problems with your employee’s individual performances, you are required to deal with it promptly. Failing to discipline erring employees will impact negatively on the whole team and also on your customers, given that poor performance of employees will impact on customer service. Working alongside team members who regularly fail to meet expectations is very demotivating for other team members, and if tolerated, it leads to suffering of other team members.

Efficient Conflict Resolution:

You should not allow dissimilarities between individual team members to progress to conflict, as this would also influence negatively on performance. You as a team manager ought to facilitate a speedy resolution to c the conflict, by being impartial and objective, so that members do not have the idea you are taking sides. You should also note that some conflicts are positive in that they can help unearth deep-seated underlying structural problems. Efficient conflict resolution means that you recognize conflict and stem it from the roots, rather than giving it a palliative approach where you try to suppress it or avoid it completely.

Effective Communication:

Effective communication is an important managerial skill, which you need to pay close attention to. Keeping your team informed on all that is going on, as well keeping them as informed as possible is something that you should endeavor to do always. Managers should specifically improve on their team briefing skills.

Many managers are quite equipped with planning, decision-making and problem solving skills because they are skilled professionals whose promotions are based on knowledge and analytical efficacy. Therefore, most managers tend to focus too much on these skills, thereby failing to concentrate on their other skills, such as people and management skills. Being narrowly proficient on these skills alone cannot make you to be touted as having top management skills.

I have been a team player in many organizations and I understand the frustration people go through because of inadequate leadership skills. Some of the people claimed to possess reputable leadership skills are lacking them in zeal and I find it worth that they should undertake some leadership quality classes. As an owner and runner of, I always meet with so many people and effective use of my managerial skills brings many clients, students and customers my way.



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Top 5 Silliest Management Books of All Time

This post takes a satirical look at the business management book genre, specifically looking at five of the most ridiculous titles and how they often lead to bad management.

Reading Up

While the old cliché that “managers are not made, they are born” can in some degrees be argued to be true, it is also worthwhile acknowledging that you can often pick up a number of tips and ideas for your own leadership style from the vast plethora of management guide books available.

While there are undoubtedly some gems, some of them just give a ridiculous message, ridden with management speak that is often regurgitated verbatim by the reader when at work, under the misguided premise that they are now a great leader.

We looked at five of the most ridiculously titled management books there are.

1.Management in 10 Words

If it is possible to sum up management in 10 words, then why on Earth has this been extended out into a 320 page book? Surely each word does not require an average of 32 pages for an explanation of why it is such a great management tool. If management really can be defined in 10 words, then a piece of A4 paper should suffice just nicely.

2.Who Moved My Cheese?

There is also another similar book called “Why is my Iceberg Melting,” however the essential message is the same. How can you and your business survive and thrive in changing conditions in an evolving world? Well, the answer is somewhat obvious in that you too must also evolve to meet the demands of the world. There is really no need for a book that likens the business world to a mouse trying to survive by looking for cheese. The scariest thing about this book is that it is an all-time best seller. Is it any wonder the global economy is a mess?

3.Getting Things Done

There is a whole series of books carrying this title, with various sub-titles based around being productive and having a stress-free work life. However, the message after 250+ pages of reading is always the same. If you want to get things done, write it down and have a plan. Simple really.

4.The One Minute Manager

For me, personally, this was the first management book I ever read. Unfortunately, it had little bearing on me, as having read it I immediately realised that the manager who had borrowed it to me was the human manifestation of the book, a product of what he had read. Basically, the book is centred around managing everyone for a minute each day, based on the old business cliché that “my most valuable minute is the one spent with my people.”

5.How to Lead

If ever there was an expensive tick the box exercise, this is it. Although it does contain a lot of leadership advice, the main purpose of the book is to tick off everything that applies to you, then go away and get the skills needed to tick the rest. Perhaps if you spent the time leading rather than reading and ticking boxes you would acquire the skills easier.

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Lessons in Leadership: Micromanaging is Like Dividing By Zero

When it comes to the things that we are passionate about, it can oftentimes be difficult to give up control. Whether we are entrepreneurs trying to make sure our ideas are being executed the way we see fit, or we are managers who want to make sure our team is doing work that will reflect well on us, micromanaging is not the solution.

There are different ways to supervise without micromanaging every detail and it starts with being organized. To begin, it’s important to set up a structure that allows for an employee to be flexible and develop his or her own thoughts without being slowed down. For a few milestones throughout a project, it can be beneficial to check in to see how things are going and if need be, to make minor adjustments so that the project can continue to move forward.

Along with being organized is using the right tools to stay on top of projects. Online project management tools are a great way to measure progress without having to be directly involved in all of the small details. It is easier to set clear deadlines and expectations without actually having to get an update every single minute. Entrusting your employees to their tasks is a great way for everybody to see the importance of their role in a project.

Not only is knowing how to handle micromanaging important, it’s important to know why it doesn’t work. One of the biggest reasons is that micromanaging makes you less productive and is ultimately a time waster. What’s the point of having an employee if somebody spends just as much time and energy supervising and criticizing, picking apart their performance? That time could have been spent working on other tasks that need to be completed so that twice as much work can be done in the same amount of time.

Keeping an open stream of communication, rather than dictating every step along the way, is a healthy approach to weaning yourself off of micromanaging. Try these tactics:

  • Read over your employees’ job descriptions. How many of these are tasks shared by a team, and how many are tasks you try to “help” with? If there are any overlaps, this is where you desperately need to relinquish tight control for the sake of your own effectiveness.
  • Encourage employees to give feedback about their own work processes. If anyone is capable of coming up with actionable ideas, it’s your very own team.
  • Give your employees “enough rope to hang themselves with.” This is where you can start to build trust and train yourself how to better identify talent.

At the end of the day, it is difficult to give up bad habits, especially when you’re not always aware that you’re doing it. It’s an important step, however, if you want to foster a positive and productive work environment.

Guest author Malia Anderson is a finance writer and experienced blogger from Greensboro, NC.


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Supply Chain Management

Depending on the type of product or service you provide, Supply Chain Management can be a complex job.  There are few companies that are lucky enough to be self-sufficient.  Most businesses rely on suppliers and outsourcing for at least part of their business, producing a delicate supply chain which can quickly fall apart if something disturbs any piece of it.  Supply Chain Management Software (SCMS) is designed to make monitoring and managing supply chain transactions easier.

There are several things that SCMS can handle, including:

  • Customer requirement forecasting
  • Purchase order processing
  • Inventory tracking
  • Warehouse management
  • Delivery tracking
  • Supplier management

While there are lots of vendors in the SCMS industry, there are a handful of key players that own the majority of the market share.  They include:


JDA offers Supply Chain Management Software for a huge range of industries, including grocery stores, aerospace and defence companies, pharmaceuticals, and the hospitality industry.  They offer a one-stop solution that covers supply chain management, transportation, and retail.  Their software is aimed at major enterprises.


SAP is a company that specialises in providing software for businesses.  Their Supply Chain Management solution aims to “transform your linear supply chain into a responsive network”.  It covers supply and demand planning, logistics, fulfilment, and delivery tracking.  SAP offers a range of solutions that will cater to most sizes of business.  They also offer SAP events where people can learn more about their products.


Intelex have been producing business software for 20 years, and service hundreds of major businesses.  Their SCM software makes it easy to track supplier performance, evaluate and rate different suppliers, produce performance reports, and follow up on issues.


3PL Warehouse Manager is an enterprise-level supply chain management application aimed at the logistics market.  It offers automated reporting, EDI, and barcode scanning.  This software makes billing, logistics and tracking a breeze.


Accuware’s ProActive Inventory Manager is a web-based inventory solution which has been built to run on Microsoft and Microsoft SQL server.  This software is available in two forms – a self-hosted version, and a SAAS version hosted on ProActive’s servers.  ProActive Inventory Manager has a standard, inexpensive version for small and medium sized businesses, and a more sophisticated enterprise version.

Choosing Supply Chain Management Software

It’s important that you find the right supply chain management software early in your business’ life.  Investing in the wrong version can cause costly mistakes which could damage your reputation.  Deploying new software, and transferring over your existing inventory and orders can be a struggle.

Before you invest in any SCMS, consider attending a few industry events.  Whether you choose to attend SAP events and JDA events, and shop around in that fashion, or go to one of the major logistics conferences is up to you.  Consider taking up some free trials, and spending a weekend or two running test orders through different systems until you find one that you and your employees like to use.

Amy Fowler writes on technology, this post was written in conjunction with UK & Ireland SAP User Group, organisers of SAP events. For more information on their SAP events, click here.


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Tips On How To Stay Focused at Work

Focus is a fundamental element when in the work place. The need to focus is important as it lets you complete the task at hand in an efficient manner without being disrupted by other things. It lends itself to productivity and array of other positives. Focus can be a difficult thing to incorporate into one’s life, especially in our work environments but this article aims at helping with ways to stay focused, whether it be at work or with goals in life.

Tips On How To Stay Focused at work

1. How to stay focused- Do not multitask

Multitasking has been seen as productive measure to get many tasks done at the same time. Some people may be efficient at multitasking but many of us are not and it has been proven that multitasking hampers focus. Focus and complete the task at hand completely before moving onto the next. As you do this more frequently, it will train your mind to rather focus on the task you are handed with, rather than try and do something else thus breaking that focus.

2. How to stay focused-Manage your time and plan

A great tip in how to stay focused at work, which can also apply in reaching your goals, is the need to take control of your day and manage your time. Fail to plan and plan to fail. Effective time management is essential to stay focused. If you have a particular plan, stick to it and manage your time efficiently, this will only further enhance your focus. When everything is a mess and you don’t even know where to start, how will you focus on anything?

3. Eliminate as many distractions as possible

How to stay focused at work? Easy, eliminate all distractions. You need to first identify the distractions that have the most impact on your focus and productivity and then eliminate them. This can be numerous things from chatting with other people you work with, social media or even personal things that need taking care of.  One obviously needs a break from the routine to get away for the desk and avoid burnout but when these breaks become a more frequent occurrence, it distracts you from your work.

4. Reward yourself

A great tip in how to stay focused is to evaluate when you are the most focused and in what situation. If you are able to see when and how you focus the most, then you can apply that behaviour continually. Also, remember to reward yourself for your focus and productivity. This does wonders for your overall attitude and everyone deserves recognition, even if it’s from yourself.

Jemma Scott is a business freelance writer that looks at tips and advice in the world place. She has spent much time in a managed office looking at ways to improve focus.


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Better Than an MBA: Top 5 Alternatives for Business Graduate Students

The Masters of Business Administration degree has long been hailed as a key to unlocking a future of corporate executive status. However, the growing cost of MBAs and the recent downturn in big company appeal has caused many to look for alternatives to the traditional graduate level studies. Here are the top five alternatives to a traditional MBA.

1. Specialized Studies

Many Fortune 500 companies are stepping out of the traditional business mold and are looking for graduates that have done the same. Experts agree that there is a growing trend in hiring business graduates that have chosen to pursue specialized graduate work such as studies in finance or human resource management meant to compliment an alternate field of undergraduate work. By establishing a foundation in engineering or a science, many students are then pursuing business oriented masters level degrees that develop their ability to apply their expertise toward real-world productivity.

2. Start a Business

Entrepreneurial experience is considered by many to be the best introduction to business management. The debt one would potentially accrue from entering an MBA program could alternatively serve as seed money for a personal business venture. The potential of founding a multi-million dollar business is as slim a guarantee as is landing an powerful executive position with an MBA and little real-world knowledge. Owning a business is a full immersion in the complete inner operations of business, and it is an opportunity to learn on the job. It may seem overwhelming, but it can arguably be the greatest investment in a business management education that one can acquire today.

3. Climb the Ladder

An MBA is advantageous to those that pursue it, but the real challenge is still in finding a company that is hiring. Many companies prefer to promote from within, and the opportunities that an MBA prepares one for are not necessarily the positions that companies are looking to fill with recent graduates. Instead, consider taking an entry-level position or internship once completing an undergraduate degree. Then, upward mobility can be a focus and an option. Employers often identify young personnel eager to move up within the company. That can translate into pipeline training and a guaranteed future. There is even the potential for tuition assistance should the need for an MBA become necessary while climbing the company’s ladder.

4. Industry Specific Path

The principles of good business are quite universal, but the specifics of how they translate into each industry can be somewhat exclusionary to those that have pursued MBAs. To bypass this potential pitfall, consider studying in a program specifically tailored to a specific industry. Many programs provide an opportunity to focus on a specific industry’s skills and experiences. By doing this, one is more likely to be prepared to assume a role in an established company.

5. The MiM Option

A growing trend for many interested in joining the world of business is the Masters in Management degree. The MBA is an overview course of study that can prepare and individual with a sampling of all the components of business practices, but a MiM is more specific to operations. MiM graduates are ready to face challenges related to the direct supervision and leadership positions within a business’ existing structure.

Bruce Martin is a freelance blogger, who investigates graduate-level study options. If you are interested in an MBA or one of the options listed in this article, he suggests that you click here to find out more.


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How a Lawyer Can Assist You with Your Business Concerns


Whether your business is small or large, it is helpful to have a knowledgeable law firm by your side to navigate all of the complications that legal matters can create. Having an experienced lawyer on your team can help you to do everything from planning your next financial move to understanding the nuances of contracts.

Here are four major things you can get assistance with when you work with a combination lawyer/accountant.


 1. Strategic Planning and Business Plans

If you want your business to succeed, it is smart to have a good business plan in place. If you need some help revising or adjusting your business plan in order to meet new goals and objectives, an experienced financial attorney can help you with this. 

Strategic planning isn’t easy, though. There are many details involved in growing your organization and making it better. In order to craft a realistic and intelligent business plan, it’s important to work with someone who knows what the business conditions are like and how markets are currently faring.

Whether your strategy hinges on hiring additional employees, developing a new product or just raising the finances necessary to enter a dynamic new chapter of your company, the right law firm or team of financially versed attorneys can help.

 2. Supply Chain Management

One integral part of business success is supply chain management. Making sure that you have the resources necessary to provide an outstanding product is what ensures your company’s survival.When your company needs certain materials to provide a product or service, it is integral to be sure that you can get the amount of materials necessary and at a reasonable cost in order to still make a profit.

Experienced lawyers can identify suppliers and supply chains, analyzing the process of procurement and finding out where you can save money and become more efficient. You may find that you need fewer suppliers, less inventory or just better quality of supplies.

3. Contract Consultation

Contracts are all over the business world, and chances are that your company has dozens of them with suppliers, clients and others that you are involved with. Contract law is notoriously tricky to navigate, which is why it’s imperative to have a contract lawyer to help you understand what each contract involves and how you can get the most out of these necessary legal agreements.

4. Systems Implementation and More

In addition to contract navigation, supply chain management and business planning, experienced attorneys can help you with a range of other business elements, too.  You can get assistance with system implementation, organizational planning and development, inventory analysis, business flow analysis and assessment and much more.


Go online now to find a tax and finance lawyer that can help you optimize and streamline your business today!

Jessica writes about just about anything. She especially enjoys writing about lawyers. You can learn more about Contract Lawyer at


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Employee Performance Tips and Strategies for the Workplace

High level employee performance is highly valued nowadays. Like prize bull fighters, these work persons are usually the talk of the office and admired by their fellow colleagues.

Business owners hoping to motivate their staff into being more productive will need to focus on their employee engagement strategies. Work interest is often a pie in the sky that can’t be reached. If interest cannot be found, work variety can oftentimes save the day. Attention anchored down by the array of tasks at hand, employee performance can peak when daily allocations are not predictably monotonous.

Tips for upping employee performance levels

  • Communicate your goals and expectations to your staff: It wouldn’t be fair to expect a certain level of productivity from your employees if you haven’t spoken up about your expectations. Make sure your office is in the know about how much work they need to be producing within the day. The marked difference of response between employees who have clearly outlined and meaningful targets and those that don’t is startling. The results promote keeping staff tied to and motivated by the larger corporate ambitions of a company.
  • Give immediate feedback: While scheduled monthly reviews are a must, business owners and managers should also be giving feedback as it arises. If you spot an issue that needs to be addressed, don’t hesitate to do so. A pertinent problem may slip under the rug if left unspoken for too long. A way to improve employee performance management and the quality of work being produced by work persons is to be diligent about giving constructive criticism.
  • Support employees in their work and growth: Companies that provide management teams that train and assist their colleagues is essential to personal employee success. Training will also provide the extra incentive of acquiring new skills. The growth of workers within the corporate environment is essential to the overall growth of a business.
  • Employee performance review: If all else fails, a monthly employee performance evaluation should be a wakeup call for staff not giving their best on a consistent basis. A management’s means of keeping track of their charges productivity fluctuations and progress, a business can also use these meetings to recognise and reward hard work.

Managing employee performance can ultimately determine your return on investment. Are you as a business owner getting your money’s worth out of your staff? By implementing the tips above, the rise in work output will be the proof of your corporate pudding by showcasing the effectiveness of implementing employee performance strategies.

Bella Gray is an HR manager within her offices executive suites Oakland. A provider of management strategies and employee relations, Gray has noted the efficiency of the executive suites and credited the space with providing job satisfaction.


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Convert ‘Lookers’ into Buyers In The Brick & Mortar and Online Worlds

Window shopping is a favorite pastime for many people. They like to check out the latest and greatest styles and modern décor trends. As a business owner, this can be very frustrating, because you are looking for customers to not just browse through your shop, but also make a purchase. This is true for any business – whether you own a clothing store, a furniture store or even a hobby store. Turning a window shopper into a buyer may require some tricky, tactical thinking on your part but it is not difficult. It makes no difference if you own a brick and mortar store or run an online business – the goal is the same. You simply need to learn the tricks that make a difference in the way the consumer thinks.

Why People Window Shop

 There are many reasons why people window shop. Many times it is to gauge the prices of items for comparison or to get an idea of what the new trends are. Others may simply be living on a budget and fantasizing about what to buy with their next paycheck. Many window shoppers compare prices online because it is very easy to do so. It is not uncommon for an online shopper to fill up their cart with products from your store and abandon it without purchasing a single item. To prevent this from happening, there are several methods you can employ.

Speak to the Inner Impulse Buyer

Within all of us lies the tendency to be an impulse buyer. Think about what makes you want to buy an item without a second thought and put it to work in your shop. For example, everyone loves a deal – so make one that is impossible for shoppers to refuse. You can change the deal weekly, daily, or monthly – whatever your preference is. The point is to make the deal attractive enough that shoppers will not be able to turn it down. The famous buy one, get one 50% off is a good deal, but it is not what you are looking for in this particular situation. What you want is an eye-catcher that not only makes the shopper want your item, but makes them want it right now, today.

Set Yourself Apart

 One of the main things that online businesses have to worry about is the significant amount of competition that exists. With more than a million companies selling their wares online, competition is very stiff. Many people are directly competing by lowering prices, offering spectacular sales and otherwise engaging in competitive activity. Unfortunately, not everyone can afford to lower their prices – this is especially true if you are a maker of hand crafted goods competing against a reseller. There is no way you can compete with the prices of a reseller, so it is not even worth the effort to try.

Instead, set yourself apart. Without putting other companies down – consumers frown heavily upon this – state a few good reasons why your products are superior. Leave the mention of the price out of your reasons; it will only look like you are focused on the profit instead of the shopper. If a shopper is focused on cost rather than quality, they are likely not your target shopper. Stand firm in your prices. While it is okay to offer discounts on particular items for a special, lowering your prices shows that you do not value the work you put into your business. All private businesses are run for profit; you have to show that you not only care about the business, but about your customers as well.

Online Businesses

Online businesses face a lot more challenges than a one-of-a-kind brick and mortar store that is located in the center of town. Brick and mortar stores are able to attract customers by putting up signs around town, advertising in the local newspaper or even by direct mail. Online businesses have to rely on getting their website to the top of the list in search engines. This requires in-depth research as to what customers are shopping for. If you own an online shoe store, for example, you want to know what keywords will help get your website to the first page of search results.

Once you get the shoppers to the website, you can turn a window shopper into a buyer by writing creative web copy that explains why the customer has to have this item right now. This is the single most important part of selling online. Boring descriptions are likely to be skipped over, even if your item is fantastic. Equally important are great photographs, especially if your items are handmade. A photograph is all the customer has to go on other than the description and if your photographs are blurry, you will likely not make the sale.

Turning a window shopper into a buyer can prove to be challenging. However, by employing a few tactical tricks and thus making your customer covet the items available in your store, you are likely to convert them into buyers. This will not prove to be effective with every window shopper; some never actually make a purchase. There is a learning curve to getting browsers to buy and it is consistently changing, so be sure to keep on top of the trends to keep your customers shopping.

Neal works for United Call Center, a messaging service in Lake Havasu City, AZ. He is an expert on call center services and writes widely about telemarketing in general.


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