With the global economy in turmoil, you’d think that people would tighten their financial belts and concentrate on spending on necessities. However, the way the entertainment industry has thrived in recent years says otherwise. In fact, if you’re running a business right now, you might want to consider promoting a company event with the help of event promotion services. Here are some tips to get you started on the right foot. Remember, just because there’s a downturn in the economy, doesn’t mean you should neglect your efforts to promote your business. In fact, with consumers more careful about whom to buy their products and services from, it’s imperative that you convince them to check out what you have to offer.
Set aside 2 weeks for promotions and advertising
If you want your advertising efforts to have results, it’s always best to advertise in advance for at least 2 weeks. You can discuss your method of advertising with your event promoter, whether it be flyer distribution, posters, perhaps even a billboard in your area. Your promoter will understand what your needs are and how to make the most out of your budget.
Make use of traditional media
The Internet may have grown to become a popular platform for promoting events and interacting with customers, but that doesn’t mean traditional media platforms are already ineffective. You can still benefit from contacting radio stations and newspapers to advertise your event. You can have them promote your event in exchange for promoting them in return through posters, flyers and announcements at the event.
Take advantage of social networks
If you already have a Facebook page for your business, then go ahead and make a Facebook event. You can invite your customers who ‘like’ your page, and give special perks to those who confirm their attendance. You can also send out frequent updates via Twitter and your official business blog.
Spread the word yourself
Convincing your target audience to come to your event can be a difficult endeavor, so it pays to make use of your network of friends and acquaintances to at least guarantee that some people will show up. Tell your friends about your event and have them tell their friends in turn. Word of mouth is the best form of advertising, so make the most out of it.
Keep a cool head
If there’s one thing that’s true for all events, it’s that something is bound to go wrong. Deal with the fact that no matter how hard you try, your event will run into some minor difficulties here and there. Some things will never go according to plan, so be prepared for it. Keep a cool head, maintain your composure and be ready to adapt to the situation. When in doubt, you can always hire an expert like www.venderepartners.com to help.
Mark Doyle is a freelance writer who needs a little help from time to time with demand generation.