Tag Archives: Mark Doyle

5 Tips to Getting Started with Event Promotions

With the global economy in turmoil, you’d think that people would tighten their financial belts and concentrate on spending on necessities. However, the way the entertainment industry has thrived in recent years says otherwise. In fact, if you’re running a business right now, you might want to consider promoting a company event with the help of event promotion services. Here are some tips to get you started on the right foot. Remember, just because there’s a downturn in the economy, doesn’t mean you should neglect your efforts to promote your business. In fact, with consumers more careful about whom to buy their products and services from, it’s imperative that you convince them to check out what you have to offer.

Set aside 2 weeks for promotions and advertising

If you want your advertising efforts to have results, it’s always best to advertise in advance for at least 2 weeks. You can discuss your method of advertising with your event promoter, whether it be flyer distribution, posters, perhaps even a billboard in your area. Your promoter will understand what your needs are and how to make the most out of your budget.

Make use of traditional media

The Internet may have grown to become a popular platform for promoting events and interacting with customers, but that doesn’t mean traditional media platforms are already ineffective. You can still benefit from contacting radio stations and newspapers to advertise your event. You can have them promote your event in exchange for promoting them in return through posters, flyers and announcements at the event.

Take advantage of social networks

If you already have a Facebook page for your business, then go ahead and make a Facebook event. You can invite your customers who ‘like’ your page, and give special perks to those who confirm their attendance. You can also send out frequent updates via Twitter and your official business blog.

Spread the word yourself

Convincing your target audience to come to your event can be a difficult endeavor, so it pays to make use of your network of friends and acquaintances to at least guarantee that some people will show up.  Tell your friends about your event and have them tell their friends in turn. Word of mouth is the best form of advertising, so make the most out of it.

Keep a cool head

If there’s one thing that’s true for all events, it’s that something is bound to go wrong. Deal with the fact that no matter how hard you try, your event will run into some minor difficulties here and there. Some things will never go according to plan, so be prepared for it. Keep a cool head, maintain your composure and be ready to adapt to the situation. When in doubt, you can always hire an expert like to help.

Mark Doyle is a freelance writer who needs a little help from time to time with demand generation.


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5 Tips to Find the Best Lead Generation Companies

When you have the right leads to contact, regardless if it is through email, phone, or even printed ads sent via snail mail, you have now nailed down one of the most important aspects in marketing. Getting your leads ensures that your resources are not wasted on individuals that have no interest in the company and its products.

Companies nowadays use a combination of online ads, print ads, and telemarketing in order to reach their prospects. These different methods are quite costly although this has to be shouldered in order to generate more income – this literally justifies the saying “you have to spend money to make money”.

In this article, we will share with you 5 simple tips to help you find the best lead generation company that is right for you and your business needs.

  • As a business currently looking for lead generation companies to become your marketing service provider, it is important that you discuss matters with your chosen company on how they think they can generate leads for you as well as how it may fit along with the other services they offer. The company should definitely have a clear and concise idea of how they plan to generate their leads for you. Hesitations and blank answers are a warning sign of a company that doesn’t know what it’s doing.
  • It is important that you go for the company that has plenty of experience in generating leads for businesses, such as Vendere Partners. Experience is a major factor when it comes to companies like these as it is one of the best ways of telling whether they know what they’re doing or not. Experience often guarantees favorable results as well.
  • Obtain references if the company could provide them to you so you would be able to contact other businesses that have availed of their services and ask them how well the company did and whether or not they helped achieve their business goals. Just like all the other service providers out there, they shouldn’t have a hard time giving you references if they have done their job properly.
  • Know that different businesses will always have different needs, so a good lead generation company should be able to give you a package that is more suitable to your specific business requirements. You’ll need to discuss what you need and what your expectations are as well as review the price they offer. Once you have this information, compare and research so you can make the right decision to go with.
  • One thing you should take note of when choosing a lead generation company is to know exactly how much support they can offer. Always find out the support options available for specific scenarios so you would be able to find out if the company would be able to provide you with remuneration when the situation calls for it.

Mark Doyle is a freelance writer who writes about many things including Vendere Partners.


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5 Appointment Setting Tips to Keep you Sane

Telemarketers have received much help from the technological advances made these past few years. However, the key in effective appointment setting still revolves around mastering a handful of basic techniques. As you may have already figured out, the road to outbound appointment setting is not for the fainthearted, as this will require a great deal of time and dedication to become successful with what you’re doing. Remember if you ever need help, you can always call an appointment setting company like Vendere Partners.

In this article, we will tackle the 5 basic tips you should know in setting an appointment.

1.  Have a Pen and Paper at all Times

The first thing you should be doing is obviously writing things down. No matter how powerful you think your mind is, you should document all information that is worth noting. This is by far the most obvious thing to do and is sadly, where most people fall short. Always make it a point to carry at least a pen and paper for those desperate times.

2. Have a telemarketing script

Having a telemarketing script is an effective way to keep an outbound call right on track. Before talking to the prospect, one should write a script as this can be very helpful in describing your intent – this also makes your pitch sound natural. If your employees are handling the task of setting appointments, a script helps them gain knowledge of the product, and eliminates any chances of being caught off guard by a question.

3.  You should maintain a list of fresh contacts or leads.

Telemarketers typically make hundreds of calls every day. Always make it a point to move on to newer prospects and add fresh new names to keep yourself on your toes rather than call the same voicemail over and over again. While it may be recommended to move on to new targets once the old ones cannot be contacted, don’t completely disregard them at the first sight, learn to judge the right time to move on.

4.  Be persistent!

This is the most prominent trait of any telemarketer; you shouldn’t just give up right away even if the possible options are already exhausted. You know how annoyingly persistent telemarketers are? Yeah, that’s your goal.

5.  Close the appointment!

Always take note that all appointments that have been settled are basically all sales calls. Don’t be repetitive and alternate schedules when setting appointments in order to make sure that it is convenient for the prospect. Learn to vary scheduled appointments and don’t just stick to what you’ve been used to. And when closing the appointment, always make it a point to use a choice closer in order to make the appointment convenient for the prospect while adding variation to your schedules.

Mark Doyle is a freelance writer who writes about many subjects including Vendere Partners.


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Do You Know How Valuable Corporate Training Is?

Corporate training is an expenditure that compares to others like recruitment and advertising; however, most companies just pay attention to the course’s cost and number of learners, and fail to measure its return on investment.

Basically, the majority of companies are not tracking how the cost of training transforms into results; but… why should they do this in the first place?

Because in this way, they can improve their training, concentrating on the courses that give results and getting rid of those that add zero value.

Effective corporate training, either through e-learning or on-site, has many benefits, such as:

Knowledge transfer: as knowledge is transferred from one area of the organization to another, more people benefit from it
Expertise gain: people acquire more and better skills
Higher retention: people tend to want to stay in a company that invests in their training
Higher morale: when people feel that the company is investing in their future, there is a boost in morale
More sales: all of the above translates into happier, more effective employees, which in turn increases sales

All of the above can be measured. When you evaluate corporate training results, you are able to see the value behind an effective training course and how it influences the bottom line.

Following are some ways in which companies can measure the effectiveness and value of corporate training:

A company can select a couple of points to assess the numbers for both, before and after the course.
A company can form two groups, a control group and a training group, and track them to measure their performance.
A company can supervise performance on strategic areas that concern a specific training.
A company can ask for comprehensive post-training information that documents the precise actions that were taken and the results of these.

For instance, let’s say a company held a sales course and afterwards it tracked the performance of those who took the course against others who didn’t.

There are two possible results:

1. The control group and the training group perform the same.
2. The training group outdoes the control group.

If the first option is true, then the training was not valuable.

If the second option is true, it means the training was very effective. In this case, the company can take the larger profits made by the training group, compare these to the cost of the training, determine the return on investment, and identify the value of corporate training.

Mark Doyle is a freelance writer who lives with his dog Smokey in the Pacific Northwest and learns best through e-learning.


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Do You Know LMS vs. LCMS?

These two terms are so similar that in many instances they are employed to talk about the same thing when in reality they are different systems.

LMS stands for ‘Learning Management System’ and LCMS stands for ‘Learning Content Management System’.

Both systems provide training for employees; but it is important that you understand the differences between both before making the decision to invest in one of them:

  • LMS

This is basically a system that manages learning, and it is normally web-based and referenced as e-learning. With a LMS you can plan, organize, and follow learning from a central platform, and from it you are able to supervise and send training to employees as it is required.

Let’s say an employee needs training on presentation skills and another one has to learn about workplace violence. Through LMS you can send a presentation skills course to the first one and a workplace violence course to the latter.

In both cases, as the employees move forward with the courses, you are able to see their improvement and test results. At the same time, employees can take the training from their desks and go as fast or slow as they need to.

A good LMS will offer a wide variety of courses, allowing you to train your staff on many subjects and according to each employee’s needs.

  • LCMS

This system is centered on supervising content instead of individuals. It focuses on creating content, which is provided by specific instructors and internal content developers.

In this case, you are able to take content that already exists, sections or targets, and mix and match them to create new courses, allowing you to reuse content that already existed instead of creating a completely new course.

So, which one works best for your company?

It all depends on what you need.

If your company has its own trainers or coaches, it could be very valuable to give them the chance to create and supervise content through LCMS.

If you don’t want or need to create and supervise content, but rather prefer to employ courses already created by a third party, you should go for the LMS option.

However, bear in mind that the LMS can’t reuse the content you already have and build another course; it can’t create courses. This is precisely what the LCMS can do. It can build, deliver and manage courses, but also manage all of its individual pieces. These chunks of information, also known as “learning objects”, may be reused and organized to form a different, new and improved course.


So, once again, the decision is yours. But now you have what you need to make an informed decision.


Mark Doyle is a freelance writer who lives with his dog Smokey in the Pacific Northwest and learns best throughelearning.




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Is There a Situation That Merits Lying in an Email?

This is such a common “business” practice that many people would respond ‘yes’ to the question posted in this title, but the answer is not that easy.

This is the reality: we didn’t meet a deadline so we lie, we didn’t call back when we said we would so we lie, we didn’t send the samples requested so we lie… we lie, we lie, we lie.

Some people see this as such a harmless and normal behavior that they don’t think twice about telling others how clever they were when getting out of a sticky situation through a “white” lie.

What we have to understand is that a lie is a lie; no matter how “white” we think it is. When you do not get around to doing something or are not able to do it as you had promised, you have to be honest about it.


Basically, because there are 5 negative consequences that arise from an email lie:

1.    Lying threatens people’s faith in you. If your lie is discovered, you are tagged as a liar forever, and you won’t be trusted again.

2.    Lying threatens your work relationships. What do you think would happen if in trying to save yourself, you blame another department or group in your email and they find out what you did?

3.    Lying threatens your job. Emails can be saved forever; this means your lie can remain in someone else’s inbox and make a future unexpected appearance.

4.    Lying weakens your self-respect. Who can be proud about being a person of integrity when they lie every time they feel vulnerable?

5.    Lying makes you lazy. Instead of finding worthy solutions for the situations that do not allow you to keep your word, you take the “easy” way out blaming others. What do you think you are learning with this attitude? Where do you think it will get you?

So, is there any situation that merits lying in an email? Absolutely not!

Now that you are learning English as a second language, make sure your ESL lessons teach you more than just grammar, spelling, and pronunciation. Make sure they teach you to face the business world in the correct and honorable way.

Mark Doyle writes articles for esl lessons


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