Tag Archives: marketing communication

What Type Of Furniture A Company Should Buy For Its Employees

Office furnitureEmployees, equipment and even clients rely on the furniture that is in an office or other work setting every day. Chairs, desks, tables and filing cabinets contribute to productivity and comfort during working hours. It is not always easy to choose the furniture for an office. Many companies must decide between different features in order to find the right balance of size, comfort and functionality. Every business should look a few key features when choosing furniture for employees.


The furniture that employees use in an office or other setting should be adjustable. This means that tables or workstations can be raised or lowered as needed. Chairs should be adjustable as well. Chairs that have adjustable armrests and the ability to tilt in different directions will fit the shape and size of any body. Additionally, adjustable furniture is important in order to prevent workplace injuries that result from poor ergonomic positioning. Employees who are forced to operate in an awkward or uncomfortable position will be less productive and might even require regular medical attention for aches, pains and conditions like carpal tunnel syndrome.


Comfort is very important. This is especially true for employees who will be using a few pieces of furniture for an entire day. Uncomfortable furniture will create problems that lower morale and that could affect performance. An uncomfortable metal chair will force employees to stop working and stand up or walk around frequently. An uncomfortable desk with hard edges and an overly high surface will make it difficult to stay organized. Some poorly designed furniture might even contribute to injuries because of hard edges and surfaces. Comfortable furniture will allow employees to focus exclusively on work.

Environmentally Friendly

Many offices are looking for ways to become greener. Part of this is done to lower the environmental impact of the business. It is also done to help the surrounding community and to address the environmental concerns of customers. Businesses should purchase green office furniture whenever possible. These are pieces made from sustainable materials like bamboo or recycled materials like steel or plastic. This reduces the footprint of the business. It will also encourage employees to follow good recycling and energy conservation practices while working.

Mobile Or Modular

The furniture that employees use needs to be functional and flexible. Modular office furniture is becoming increasingly popular for this reason. Modular furniture allows employees to assemble several small components into a single desk, workstation or cubicle. Employees can change the design of an area to meet personal needs and preferences. Mobile or lightweight furniture is also useful. This makes it possible to rearrange an office quickly or to move items to a new area in order to accommodate seasonal workers or construction.


Easily Repaired And Cleaned

Businesses will benefit from furniture that is easy to maintain and clean. Employees will be using the furniture constantly every day. This can wear down even the most durable chairs and cabinets. Furniture that has simple connections and solid construction will last for a long time and can be repaired in a few minutes when necessary. Pieces of furniture that are easy to clean because of the materials or the design are very convenient. This prevents spilled coffee or other accidents from ruining the appearance of the piece.

Featured images:
  •  License: Royalty Free or iStock source:

Eleanor Parson is a blogger and suggests Coopers Office Furniture for employers looking to build or improve their office space.


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Mixing Business With Pleasure: The World’s Top 5 TED Events



Beginning in 1984 as an invite-only event in California’s Silicon Valley, the TEDx phenomenon has grown to become a worldwide movement of public discussion and presentation. TED events the place to be seen if you want to be perceived as knowledgeable and interested, and will provide you with enough engaging small talk to last until next year’s conference. But, with TEDx conferences popping up everywhere, it can be hard to know which ones to attend and which ones to skip.

If you’re after a unique and insightful experience, here are the top five TED events that every TED devotee should make the pilgrimage to.

TED Long Beach

The original and, arguably, the best. The original TED event moved from Silicon Valley to Long Beach in order to accommodate increased audience interest, but will be moving to Vancouver, Canada in 2013. This is a series of talks for people who are interested in TED’s core vision: Technology, Education, Design. However, at $US7500 a ticket, the original TED talk is a major investment, even for its greatest devotees.

TEDx Broadway

The TEDx Broadway event discusses the future of New York’s premiere theatre district. The event aims to bring together the best of the best in theatre to consider the implications of falling ticket sales on the Great White Way, as well as the proliferation of musical theatre into other media. Performance is a topic close to the hearts of many A-list celebs, so if you’re in the mood to starspot, TEDx Broadway will not disappoint. Last year, star of the stage and screen, Neil Patrick Harris was one of the presenters.


TED’s medicine forum has a reputation for bringing the best minds in medicine together for three days in Washington D.C. The most interesting aspect of the conference, however, is the application process to attend. Every member of the audience has been deemed to be an important person in the field of medical research, so the people sitting in the stalls are often just as important as the people on stage. But, if you’re not an up-and-coming medical researcher: don’t worry. TEDMED is one of the few TED events that is wholly simulcast to institutions across the world free of charge.

TEDx Sydney

The interesting thing about TEDx Sydney is that it is one of the few TED events around the world that reflect a national opinion. While there are other TED events in Australia, none come close to the size of TEDx Sydney. Set on Sydney’s beautiful harbour inside the iconic Opera House, a trip to TEDx Sydney is a great idea for tourists and locals alike.

TEDx Boston

Boston is the central city to many of the US’s most prestigious universities. Harvard, Cambridge, MIT: they are all surrounding this otherwise rather dull city. But, what does that mean? It means that when an ideas juggernaut comes to town, the academic folk of Boston get pretty excited. If you are at TEDx to be intellectually challenged by some higher-level ideas, Boston is the event for you.

Frances Ward is a TEDx devotee from Sydney who loves watching TED to fill her mind with information on topics as diverse as business finance and neuroscience.


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How Businesses Can Take Advantages Of QR Codes

QR codes (aka Quick Response Codes) can help you provide customers and potential customers with instant access to your services online. QR codes are often displayed in magazines, newspapers, mail, and even some retail establishments. The idea of a QR code is to complement your ad and allow your customer to learn more or to complete a speficic action (e.g. redeem a coupon, join a mailing list, place a purchase, etc…).

Benefits of QR Codes

These computer-generated images are basically direct links to particular mobile websites that you set up to coincide with the message of your QR code. Using QR codes minimises the time spent on typing in web addresses or URL’s. Potential customers are able to scan QR codes with their smartphones, and are directed to the intended online destination. When scanning the QR code the customer is presented more information about upcoming events sponsored by your campaign, provided more information about your services or offered more information about your product.

How it works

By placing QR codes in the right locations, your proposal, service, or offering will attract more leads or customers. Using their smartphone’s QR code scanner application, they simply scan the image, and the desired information is displayed almost instantly on their smartphone. One thing that you should not do, while using QR codes as your way of advertising, is to cluster the images any and everywhere without purpose or cause. Use QR codes to allow your audience to take a specific action.

Placement is one of the most important aspects of QR codes. You should make sure that people that will be most interested in your products, services or offers are viewing your content. Your marketing campaign is used to persuade your audience, as well as to inform them of any upcoming promotions or events.


As we said before, putting a QR Code randomly in your ad with no purpose will likely result in very few amount of people actually scanning it. If you want to maximize your returns, ask people to scan the QR code for a specific reason (aka incentive). Example: let them know that the only way they can redeem a coupon or take advantage of a special offer is by scanning the code.

QR codes on Pinterest

While many teachers have already learned the value of QR codes on Pinterest for their classrooms, the business community is quickly catching up. Pinterest is one of the fastest growing social media forums. On Pinterest you are allowed you to deliver significant images and videos to your supporters, and increases your ability to set up or grow a social network. QR codes give your customers a direct link to whatever messages you are trying to give. While you are extremely limited in the amount of words you can use on Pinterest, you should try to explain to your audience exactly what the QR code will link them to and the benefits of scanning it.

Growing a Mailing List

If you are trying to grow an email list, a QR code may be the perfect answer for you. This feature is ideal for your marketing campaign. These QR codes allow supporters and customers to join mailing lists by using their mobile devices decoder application. More people than ever before are using their mobile phones to surf the web so do not overlook the potential of marketing in this way. Once the customer scans the QR code they can become members of your email list and receive newsletters and other valuable information.

Increase your Fanbase with QR Codes

Directing supporters and potential supporters to your website using QR codes saves you time and is a quick way to obtain likes and followers, on popular social networks like Facebook and Twitter. A QR code can be used as a direct link to your Facebook and Twitter page and This is a direct link to your campaign and gives supporters and inquirers a chance to view any posts, images, or uploaded videos on your Facebook or Twitter page.

When using QR Codes as part of your marketing, it is important to use your imagination to come up with a way to seamlessly integrate the code within your ad. Check out some great examples of QR Code usage here.

Featured images:
  •  License: Image author owned

Marie Maslow is a tech enthusiast that enjoys writing about technology and marketing.



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7 Excel Tips For Making Spreadsheets Beautiful

excel_imageEveryone looks to spreadsheets to provide easy to read data, but can they also be beautiful? With a few tips and tricks they can be! Try a few of these tips in your next sheet to make it stand out from the crowd.


1. Use Color… But Not Too Much

Excel gives you access to thousands of colors you can use to jazz up your cells. Take advantage of the colors available, but be sure to exercise some restraint. You do not want to overwhelm your reader with bright, contrasting colors. Instead, use a background color on title cells and switch the font to a contrasting, easily readable shade. This will make your title cells pop without unintentionally blinding your reader.

2. Add a Background

Adding a background image will give your spreadsheet depth and interest. Just like with coloring, though, it’s easy to go too far. Use a simple background behind your data. A slight tint or a gradation is sufficient. Make sure it complements the colors used in your title cells and charts. Always check for readability when using a background image – avoid using anything that will make it difficult for your readers to see the data.

3. Align Your Data on the Left

Many spreadsheets use a center alignment for data. Avoid doing this. Despite popular opinion, center aligned data is not easier to read. The eye has to work harder to follow the line of text, slowing down comprehension. It also gives the data an unsightly, ragged silhouette. Align your data with the left side of the cell to create a smooth edge. This makes the spreadsheet look better and makes it easier to take the data in.

4. Use a Graph

Graphs add interest to your sheet and give your reader a different way to think about the data you are providing. You can use the graph making tool integrated into Excel to quickly and easy turn your data into a graph. When creating this visual representation of data, keep in mind the color scheme you are using in the rest of the spreadsheet. Choose colors that allow your graph to pop without clashing with the rest of the design scheme.

5. Zebra Striping

Line after line of data can make your readers go cross-eyed. Make it easy to read each line of text by adding zebra striping. Zebra striping refers to adding a background color to every other row. As with most other aspects of designing spreadsheets, it is easy to go overboard with this tool. Use a very slightly tinted shade to add contrast without overwhelming the eye.

6. Using Headers

Headers can help break up your data, making it easier for your readers to find the information they need. They can also add visual appeal. Do something different with your headers that you use nowhere else in the spreadsheet. This could mean making them bold, in all caps, italicized, or anything else that you prefer. They will be effective as long as they look different from the rest of the sheet.

7. Embrace the White Space

While you’re demonstrating your Excel skills, make sure you don’t go a little too far the eye candy. You may have formatted your cells so they are just big enough to fit the information that is in them. This helps include more information into one space, but it also makes the spreadsheet look cramped. Unless you are trying to save on printing costs, there is no reason not to give your sheet a little room to breathe. Add just enough height and width to the cells so the data stands out clearly.

There is no reason that spreadsheets can’t be functional and attractive. Even a little bit of time spent beautifying your next sheet will create a great impression on whoever looks at it.

Featured images:
  •  License: Image author owned

Sarah Jackson is a business writer and Associate Editor at Proformative.



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The Conscious Consumer: How Charitable Is Your Spending?

image0151The Conscious Consumer: How Charitable is Your Spending?

Much of society was raised to believe that it is far better to give than to receive. While that may have switched to a different focus beginning with the 1980s, by the 1990s things began to shift once more toward responsible living. Included in this trajectory has been a focus upon supporting more charitable organizations that work to enhance society.

Conscious Consuming

There are many ways to contribute and give back without making sizable cash donations. For instance, becoming a conscious consumer means paying attention to how, why and where financial resources are spent. When purchases need to be made, one great tactic is to look into finding the most just, durable and sustainable options that work within the budget. Many organizations offer tips on how to buy responsibly, as well as provide information about how companies get and use their resources.

Socially Responsible Businesses

Companies such as Monkey insurance company in the UK regularly support organizations like the Chipembele Wildlife Education Trust in Zambia for advancing education. Therefore, choosing from their insurance comparison services is a great way to get the lowest prices from over 120 insurance firms, while helping a favorite charity.

Many companies in the U.S. routinely contribute to charitable organizations. For instance, Kroger gives back to local communities through its Community Rewards Program, which allows schools and non-profit organizations to earn millions of dollars each year.

By shopping at companies like Kroger for groceries, any consumer can automatically contribute back to their communities, without spending any more than their budget allows. In reality, it costs nothing to engage in this type of conscious living and the rewards are infinite for individuals, families, societies as a whole and the entire world.

Another way to contribute is to designate credit card rewards points toward charitable efforts. In fact, most credit card companies double or triple cash donations to the charity of the donor’s choice. Many people do this on a regular basis to organizations such as the Red Cross, as well as for special relief efforts after major ‘Act of God’ events.

A Helping Hand to Enhance Health

In addition to the benefits associated with the sheer joy of giving, there is now scientific evidence that demonstrates how people connected to their communities have less illness. The theory behind this is that giving promotes more oxygenated blood. As a result, the immune system gets an instant booster, making people less susceptible to illness in general.

Also, people who have suffered from chronic pain have reported decreased intensity of depression episodes and other disabling conditions after reaching out to others in pain. Studies have reported a reduction in pain of around 13 percent in these cases. Similar to exercise and other physical activity, scientists have surmised that this is owed primarily to the release of endorphins, which seems to explain the phenomenon.

The more sustainable spending options become readily available, the easier it becomes to make purchases that make one feel good. The truth is, there are many ways to give back to communities, more than most people realize. If everyone gives just a little, then more people will not have to give quite so much. Thus, giving is good for community development, the environment and each generous person’s overall health.

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Being an advocate of conscious consumerism enables Nadine Swayne to write this article. Companies that give back, like Monkey Insurance in the UK, have an ever growing presence in society. Today, businesses are revered by consumers for their charitable givings and awareness of the plight of the downtrodden in our world.


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The Pros And Cons Of Business Cards For Small Businesses

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The traditional business card harkens from an era where a firm handshake and a “call me tomorrow to discuss” paved the way to a signed contract. Despite today’s proliferation of digital communications, for some businesses a traditional card still makes sense. Weighing whether to go digital to stick with the paper? Here are some pros and cons for leaving an impression with a printed business card.


The Pros

For many small business owners, marketing doesn’t come naturally. A business card is a simple and established way to network and get your small business known in the community. Here are some other advantages:

  • Deliver Important Information: A business card is meant to provide vital information about your business, including phone number, address and website. These details can help prospective customers find your business easily.
  • Create a Positive First Impression: Delivering a very practical and convenient marketing tool, the business card can help you make a great and lasting first impression.
  • Save Time: Handing over a business card takes less time than writing down your phone number, address and website.
  • It’s Inexpensive: Ordered in large quantities, business cards deliver some of the most inexpensive marketing tools you can find today. A business promotion expense, the printing and design fees can be written off on your taxes and paid for using your company’s business prepaid debit card.
  • It’s Effective: Although digital business cards are becoming more popular, many business owners prefer having something physical to hand out to potential customers they face to face. Business cards are especially effective if you’re in an offline or creative industry. Graphic design firms, arts and crafts companies, and painting services can showcase their unique talent and service in the design of a printed business card.


A Few Cons

You’ve worked hard to start your own business and are no doubt excited to promote it any way you can. It’s important to consider the appropriate channels to promote your business, and business cards may not always be the best solution.


  • Cost: It’s true that business cards are inexpensive, especially when ordered in large quantities. However, small businesses typically don’t need thousands of business cards at one time. Ordering business cards in small quantities can make them quite expensive. Additionally, there are situations when business information changes. This implies additional costs because you have to replace your old business cards with new ones. Business cards that stay in boxes whether because of excessive quantity or outdated information are simply a wasted expense.
  • Accessibility: Another essential drawback consists of the fact that you may forget to take your business cards with you. In this case, the only thing you can do is to write your telephone number and address on a piece of paper, which is quite unprofessional.
  • Organization: Consider your card recipient’s preferred way of networking. As people adopt digital forms of saving contact information, the business card may become a cumbersome requirement of time and file organization.

Being aware of the disadvantages related to business cards, more and more business owners opt for digital business cards, which deliver a fantastic way to showcase products and services. However, experts advise businesspeople to use these alternatives only to complement the paper business card, which remains the most valuable tactile reminder of a company.

Marilyn Smith specializes in covering the latest news of interest to small business owners, including business prepaid debit cards.



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iPhone & iPad Users To Get Google Now, As It Comes To iOS

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Previously Android-only, Google’s “predictive search” tool Google Now is now available for the iPhone and iPad. It’s part of an updated Google Search App for iOS.

Google Now for iOS had been anticipated since March, when Engadget discovered a promotional video suggesting it would make the leap. Until its release this morning, Google Now had been available exclusively on devices running Android 4.1 (“Jelly Bean”) or higher.

We’ve written multiple times about Google Now in the past. But, if for some reason you’re unfamiliar with it, Google Now is the company’s “search assistant,” offering “predictive” or “anticipatory” search by combining dynamic contextual information with structured data, presented on nicely formatted “cards.”

Danny Sullivan has written a companion article, The Amazing “Google Now” — When Google Searches Before You Think To, which provides additional background and a reintroduction to the service.

The images immediately below are screenshots provided by Google illustrating how Google Now results will look on the iPhone — essentially identical to the Android version.

Google Now for iOS Image 2

Google Now cards offer information on traffic, weather, sports scores, nearby places, currency conversions, movie showtimes, package tracking and considerably more. It’s a growing list of categories and data sources. Google Now will even prompt you to continue searching on previous search topics (e.g., flights to Kona). The chart below shows the full range of content and information available via Google Now.

Because we didn’t get early access to the app, we don’t know whether Google Now will operate differently on iOS vs. the Android version. It’s a safe bet, however, that you won’t be able to “swipe up” from the bottom of the iPhone (or iPad) screen to launch Google Now. (But, see postscript below.)

As a general matter, in the iOS version, Google Now will provide essentially the same content and functionality that Android users have been enjoying. The major difference is that the full range of information “cards” won’t be immediately available for iOS. We understand they will eventually come over, however.

Google Now comparison iOS vs. Android

Source: Google

Google Now is a compelling product and has improved since its launch last year. It also illustrates how the future of search will be different from its past. The combination search/Web history, data and context enable Google Now to give users lots of personalized information about lots of things without having to ask for any of it.

Back in 2010, Marrisa Mayer (then at Google) was promoting the idea of “contextual discovery,” which would “push information to people” based on their location and what they are doing. Before that, in 2009, she was talking about “the perfect search engine” as one that would have a more holistic understanding of user needs and would be able to deliver data or content in an “informative and coherent way.”

Google Now embodies both of those sets of aspirations. However one question is whether iPad and iPhone owners will actually use it.

An online survey I conducted in June of last year (n=503 iPhone 4S owners) found that most people either searched from the Safari toolbar (using Google as the default engine) or went to on the mobile Web. Just under 20 percent of respondents said they used the search app.

Which of the following do you use MOST OFTEN to search the web on your phone?

  • I visit Google.­com to search: 44.9 percent
  • I use search in the Safari toolbar: 26.4 percent
  • I use the Google mobile app: 19.3 percent
  • I use Siri to search the web: 11.1 percent
  • I use Bing and/or Yahoo: 6.6 percent

These survey responses shouldn’t be seen as definitive, but merely indicative, that most iOS users don’t currently use the search app as their primary way to access Google. In that context, Google Now for iOS can be seen partly as a bid to get iOS users to both sign in (which is a requirement) and search more.

Beyond all the “under the hood” capabilities, Google Now translates the otherwise basic mobile search experience into a richer and more dynamic app-based experience.


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Best IPad Apps For Small Businesses To Achieve Success

Apple’s iPad is gaining phenomenal popularity among business people. The state-of-the-art tool allows people to run small companies and an endless stream of chores on the go. The glamorous gadget has made it possible for people to control corporate strings, anytime and from anywhere.

Thanks to the assortment of apps available, the busy entrepreneur does not have to run to the office to accomplish the smallest and simplest of tasks. There are so many iPad apps that one is absolutely spoilt for options. In order to make the most out of them, the trick is to find the right app and get the job done without hassle.

The following is a list of apps that promises to help a business grow. They have been specifically designed to increase a business’ productivity and breathe life into the idea of a virtual office. A lot of these apps are available for iPhone as well. Since updates in technology are commonplace, it is recommended that you read an app’s details to make sure if the current version can meet your needs or not.

Intuit GoPayment

This out-of-the-box app allows you to accept payments from credit cards through your iPad. The app comes with a free card reader. The transaction fee is quite affordable as well.

 GoodReader for iPad

Available for $3, this app is one of the most celebrated PDF readers for the gadget to date. An individual no longer needs to carry a bundle of catalogs and brochures along. Why not show everything in PDF format on your iPad instead?

Analytics HD

Checking your website’s analytics is now easier than ever before with this app. You can check your stats on Google Analytics anytime on your iPad. The app is available for $6.99.


The app comes with a 30-day trial offered absolutely free. It facilitates business owners to manage and control all sorts of sales operation. If you are satisfied with the trial version, you can get the paid version for a reasonable price for more comprehensive features.

WebEx For iPad

Are you sick and tired of going to those business meetings? Now, you can participate in a meeting virtually without leaving the confines of your home. This free iPad app allows you to attend meetings on your gadget.

RDP Lite

How about accessing and viewing your Windows Vista, Windows 7 or XP Professional workstation right there on your tool? It would look exactly as you are working on your desktop. Amazing, isn’t it? This is what the RDP lite has to offer. The app is offered for free but a paid version with additional features can be acquired for a mere $5.99.

Dragon Dictation

Calling your secretary each time you need to dictate a note can become annoying. How about an app that gives you the ability to visualize your speech as text? As soon as you speak in your phone, the app converts your words into text. You can then use the text as an email or update you status on Twitter or Facebook.

Get your hands on these remarkable apps and run your business the smart way.

Mark is working as a business consultant in Irish holding company and offshoe formation sector of Chesterfield Group


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The Key To Happy Customers

Happy pretty young girl with friends in the backgroundIf you want your business to do better, you really only need to have one thing: happy customers. While customers in general will support your business, happy customers, the ones that are completely satisfied with your service, your products, and the experience you offer, will make sure your business succeeds beyond your wildest expectations. If you’re looking to put a few smiles on some customers, here are some tips you might find useful.

Don’t Bombard Them

Happy customers also mean satisfied customers. They’ve received the information they needed from you, nothing less and nothing more. While more content, more deals, and more emails might sound like a good thing from a business owner’s standpoint, you have to consider the perspective of the consumer. Most likely, you’re not the only business they’ve subscribed to. This means that in addition to your one or two emails per day, they’re also receiving emails, status updates, texts, and seeing advertisements from various other businesses. The last thing you want to do is be the business that goes overboard because they won’t hesitate to unsubscribe from your updates.

After you’ve gained a new follower, like, email subscriber, or blog reader, thank them for their support and then give them some space. You’ve captured their attention, which means they’ll be more aware of the amount of content you send their way. If that content is too few and far between, they can quickly forget about you. On the other hand, too much content can be overwhelming, annoying, and misinterpreted as lower quality. None of these bode well for your business development purposes.

Instead, find the right balance between the amount of content you send out and the time you send it out. Sending out smaller amounts of the right content at optimal times means that you have a higher chance at the success of that email, blog post, status update, or otherwise.

Ask For Feedback

If you’re sensing that your customers aren’t happy or you’d like to find ways to improve their experience with your business, the simplest way to find viable data is to simply ask them. That’s right; your customers partially hold the key to their own happiness. But it’s your responsibility as a business owner to unleash that insight and analyze it.

You can ask for customer feedback a number of ways. The most obvious is through online surveys. But this requires asking the right questions in the right format. The trick is to figure out what you’d like to know the most and then ask it in the simplest way. For instance, if you’d like to find out how your customer service team is doing ask how customers would rate their experience when deal with them. Asking for an answer on a number scale like 1 being the best experience and 10 being the worst experience would make the question even simpler. Also, try asking the question again but in a different way. This gives you more data to base your analysis off of. For a similar question to our previous example, you can ask how likely your customer is to recommend the customer service team. Again, use a numbered scale for easy answering.

You can also request feedback through social media, email newsletters, and posing questions at the end of blog posts on your website. Engage your customers and have them take interest in making the business they patronize better for their own benefit. You might want to offer deals, discounts, coupons, and other prizes for those who fill out the surveys. This will generate more interest, giving your surveys a variety of people to request feedback from.

Offer Occasional Deals

There are only a handful of companies that can get away with not offering any deals to their customers, but those companies have spent decades building up a reputation to do so. Apple, for instance, is know for it’s incredible customer service and top-of-the-line products, so customers are happy even though they almost never get a deal on a new mac computer. However, the rest of us have to find a way to compete and keep our customers coming back.

Offering deals, exclusive memberships, coupons, discounts, or another type of content is a way to reward your customers. Don’t think of offers as giving money away, think of it as an investment in the happy customers you’ll make along the way. You could either start with small offers to get your customers buzzing or go for a great big sale or deal to get them really excited. Afterwards, you will have established long-term relationships with many customers that might even do some word of mouth marketing for you. Offer rewards every now and then to keep customers looking forward to coming back into your store or onto your website.

Turning regular old customers into happy, satisfied customers means your business can do more and more. Instead of worrying over the perfect product, the perfect website, or the perfect Twitter account, worry yourself with how to make your customers smile every time they think about your business. Happy customers like that will keep your business alive for years to come.

Pete Wise is a copywriter working for Luminar Insights, a source of hispanic data. When I’m not writing articles, I’m posting to my LinkedIn page.



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The Secrets To Dressing For Success

dress_for_successLawyers of all shapes and sizes, from all walks of life, practicing in various industries, and regardless of whether they’re a female or male need to know a thing or two about dressing for success. It doesn’t matter if you’re already an associate or you’re just finishing up law school, these tips will apply to interviews, company mixers, and your every day job.

Many people like to avoid dressing for success because they believe their skills and their talents should speak for themselves. And this is absolutely true. But you shouldn’t think of dressing for the job as a means of vanity. Dressing up, playing the part, and looking sharp while doing so is about coming off as confident, put-together, and intelligent. That’s right, the clothes you wear and the way you wear them can influence how others perceive you. And to lawyers who must constantly sell themselves to clients and sell their clients to juries, there’s no better way to make an air of distinction than with a great suit.

Here are a few secrets on dressing for success. You’ll look good, but you’ll feel good, too.

If The Shoe Fits…

A common mistake many people make when picking out clothes is not knowing their size. You might pick out a slick $5000 suit, but if it doesn’t fit right, you might as well be wearing a potato sack! Size plays a major part in dressing up for the job, so much so that it can make a cheap dress look great simply because it fits correctly.

If you’re unsure about your size, go to a tailor and get measured. Many department stores even staff their own tailors who are always available to make measurements. After you have a couple numbers to work with, the most important thing is to not be ashamed of them! If you think you’re too big or too small, it really doesn’t matter once you’ve got the outfit that fits right.

Talk to a personal shopper or a retail associate about finding colors that look best on you, styles that fit your body, and trends you can own. Stripes look good on just about everybody, and so do neutral colors like navy blue. You can’t go wrong when you have a few of these essentials in your closet.

It’s Better To Be Overdressed Than Underdressed

We all have this image that lawyers are always dressed to the nines, making sure to have their suits dry cleaned and their shoes polished. In reality, only a small percentage of lawyers dress so extravagantly. The rest of us might work in more relaxed settings where a full suit and tie isn’t necessary; maybe just some khakis and a nice sweater. While this might be perfect attire for the office, it’s not necessarily perfect attire for meeting with clients.

You know better that not all lawyers wear Armani suits, but your clients will be expecting someone with an air of confidence, someone who can fight their case like it was their own. Khakis and a sweater might not inspire that kind of confidence. The moral of the story is that you should always dress up, even when your office lets you sport a more relaxed feel.

Afraid of being overdressed? The old saying, “It’s better to be overdressed than underdressed” starts to ring quite true here. People might scoff at a person in ripped jeans and white t-shirt, but they’ll almost never second-guess a person in a sharp suit. When it comes to your job, you really can’t ever be too dressed up. So iron those shirts, fix up those blazers, and make sure you look presentable no matter where you’re going or whom you’re meeting with.

Have Personal Flair

There are a lot of business fashion trends right now. Pointy-toed heels are in for women, striped suits are starting to make a comeback for men, and so on. But no matter which styles you like the best, remember to always have a little personal flair accompany your outfit. Whether it’s a tie, a fun watch, or your favorite necklace, making the outfit “your own” will sell it all the more.

Be careful not to over accessorize or stray too far from social norms. Even if you’re a little bit ahead of the fashion trends, stick to mostly modern clothing and keeping it subdued. You’re in the business of helping others, so you should never wear an outfit that steals the spotlight for yourself.

From job interviews to networking events to client meetings, you never know how people are going to perceive you. Therefore, you should always set out to make the best first impressions possible by dressing for success. Wearing clothes that fit, are considered “dressy,” and have a little bit of a personal touch are a safe bet regardless of what your schedule looks like.

Pete is a blogger working for Cecil & Geiser. When I’m not posting to my Facebook page, I’m assisting the columbus injury attorneys in my office


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