Tag Archives: Patient

Marketing Fundamentals: Helping Your Patients

Thinking of new ways to increase the number of patients that you have can be extremely difficult especially since you were trained to be a dental practitioner and not a marketing specialist. But when it comes to building successful dental practices, sometimes it pays to go back to the basics of marketing.

Don’t Sell Instead Help

You only need to take a simple class in psychology for you to understand this marketing strategy. People, by nature, hate being sold something but what they do gravitate towards is being helped. One of the primary reasons why dentists find it quite difficult to lure in new patients is because their prospects feel as if they are only being manipulated to try out a service which does not even meet their expectations to begin with. So instead of focusing on making a sale, genuinely help your patients instead. At a loss for ways to help out your patients? Try out these tricks.


When you’re brainstorming for articles which you can include in your newsletters, go for something helpful rather than something which endorses specific services. For instance, you can think about one of the more common dental complaints of your patients, like sensitive teeth for instance, and come up with an article which details the many ways to solve the said problem. You can include products but make sure that you include thorough explanations for why you suggest such products.

Encourage Your Patients to Ask Questions 

One reason why patients aren’t always that eager to go for treatment is because they think that they’re only going to be ripped off. This is a general fear since they’re basically diving into something which they literally do not know anything about it. This is why to put them at ease, encourage your patients to ask questions. You can even help them out even more by pre-empting the questions that they are quite scared of asking like financing options and the possibility of doing treatment in phases.

Offer Alternatives

If you’re really intent on helping your patients, then maybe you can do so without having to burden them with an extremely hefty bill.There are some people that really need treatment but do not have enough money to opt for the best alternative there is. This is where alternatives come in really handy. Make sure that you explain the pros and cons for every treatment alternative so that your patients are fully aware off what they are opting into when they make their choice.

This post is by Elliot Pearson. He writes about Dental Office SEO and Dental Practice Marketing as a specialist for Dentist Identity.


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Get Big by Being Small

When dentists take on the responsibility of managing their own practice, they always aspire for one thing and that is to see their practice expand. Every big corporation we know of right now have humble beginnings. For instance, the multinational company which sells sporting goods which we know of as Nike sold its first product from the trunk of a car. The first custom-built computer that Dell ever sold was shipped from a college dorm room. And the well-loved Starbucks evolved from a mom and pop coffee shop.

It’s ironic to think now that being big isn’t all that there is. In order for your practice to get big, you need to act small. There are a lot of advantages to being a “small” practice which patients find endearing. Here are a number of ways for you to get big by acting small.

Strive to be the best.

Although you need to keep an eye on your profits, you also need to understand that it’s not all about sales. You will become impersonal and lose beloved patients when you start thinking of them as nothing but moneybags. You should instead strive to deliver excellent service instead of just focusing your sole attention on expansion. When you are just as dedicated to your patients as you are to your own goals, then you are rewarded not just through your patients’ loyalty but also through word-of-mouth referral.

When you have already built a reputation of being the best in your craft, you will then be afforded the means to expand. You’ll know that you have the ability to capture a bigger market because of your dedication and the credibility which you have solidly built through the years and that is one of the most important requisites to expanding your practice.

Love your practice.

Practices which flourish are those which were founded not just because of the desire to make money but out of genuine love and passion. When you are passionate towards helping your patients have topnotch dental health, they’ll be able to spot that and will not only appreciate your genuine concern but they may also realize the imperative need to take care of their teeth which again helps your practice. And your passion should be shared by your employees as well. This is why you should select the members of your staff properly and not just settle for live bodies.

Elliot likes writing and is interested in Dental Marketing and Dental Practice SEO. Please take care of your teeth.


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