All too often beginners are charged with planning important events. Without any experience, it is difficult to get their arms around the many facets of pulling off a successful meeting, conference, tradeshow, or even what some would think of as “a simple dinner.”
The many elements to consider will depend on the type of event and can range from venue sourcing and contracting to food & beverage management. Sounds daunting? Well it really is.
Things to Remember
Aside from the ones mentioned, collateral printing may be an additional requirement for the event and it is possible that a speaker or entertainment search will be required. One thing, however, is usually standard: there will be a theme for the event. And, the event planner is the person who will incorporate that theme throughout every facet of their delivery.
Importance of a theme
Communicating that theme is a challenge that is best met with professional graphic design consultation and will often incorporate an event logo. The graphic designer will get to know the message of the theme and the culture of the business or organization. A good logo will be simple, yet deliver a message. It will be memorable and easily recognizable.
It will be versatile, because it will be used in many ways – perhaps on letterhead, or on T-shirts. It will most certainly be used in poster printing. Posters and signage tout the event, deliver the details and even provide directions for group movement during the event. So, when printing posters and general signage, one should be consistent with design and message.
The theme is reinforced through banner printing that is suspended in strategic locations, again incorporating that great logo. You may see it over the entrance to an auditorium or above the main stage to highlight the event. Printing is important – be consistent with the design and use that logo.
The output from the work of a graphic designer is often used in many other ways. The planner can incorporate the logo and theme into PowerPoint templates; in projection templates known as “GOBOs”; in promotional merchandise distributed during the event. That simple, yet bold, recognizable design will be displayed in many ways.
Nowadays, an event planner has many resources to support them as they plan an event. Their graphic designer will become their new best friend as they develop their communications and publicity plan. Trusting in “clip art” will not deliver the consistent identity and message to the audience.
- License: Creative Commons image source
This great tip was brought to you by Belinda Wright, a graphic designer and artist for Kwik Kopy. Belinda likes writing blogs that focuses on creative graphic designs.