As a freelance writer there is one thing I have learned and that is the importance of being seen; the more companies that notice you and know about you, the bigger your business grows. Now this may sound obvious, but these days we are all so technologically driven, we’ve forgotten about getting back to basics. Ways to promote ourselves without the internet as our back bone.
Is the Internet the Right Marketing Tool for You?
My business is internet based and I couldn’t survive without the internet. I have customers from around the world contacting me on a daily basis, so I do use the internet as a tool to get noticed.
A great website, informative blogs and constant social media updates ensures that I am always fresh in a customer’s mind when they think of writing a press release, updating their website pages or even when they think of starting a new blog.
Knock and Drops
I don’t want my customers to only be international. I am based in the UK and a majority of my customers are UK based. I achieved this through hard work and interestingly enough, away from the internet although the computer did help me somewhat here.
Handing out pamphlets made from A5 card combined with a stunning design and basic information on the services I provide has proven to be an excellent marketing tool. The card isn’t too expensive and I designed a stunning design with my contact details clearly shown.
I didn’t just shove these through letter boxes because doing that just gives the person an opportunity to throw them in the bin. I actually took the time to wander around the city, knocking on office doors and explaining what I do and handing them the A5 card with my company name and contact details.
You’d be amazed at the response that I got from handing out these cards as people actually appreciated me taking the time to introduce myself in person.
Another of my marketing explosions is taking part in charity events in my area. You may wonder how a writer can gain business from a charity event, but you’d be surprised the people you meet at these functions.
I arrange with the organisers to write a press release around the event for free as long as I can do some worthwhile marketing. Armed with a table, chair and my A5 card pamphlets I sit in wait, introducing myself to everyone attending the function and ensuring they don’t leave without my details.
Lastly I use the phone, when I started my very first job many moons ago telemarketing was a top choice for finding new work and it still works today. While we are all still so engrossed in the internet and using online resources, the old fashioned ways can still bring in great business opportunities if you are willing to make the effort and put some time into it.
I’ve picked up many customers over the phone, on getting their names and details I always post off one of my A5 card pamphlets, this way I know they will always have my details on hand.
You’d be completely amazed how often I use my pamphlets; they are used for knock and drops, charity events and in the mail. The A5 card is affordable and comes in a range of colours, which was great because I could pick the colour that best matched my design.
A basic colour printer is the only other thing I needed, so it’s the cost of paper and ink and I have an affordable marketing option away from the internet and a marketing option that has afforded me a large percentage of my business.
Gem Wilson is a writer who understands the importance of promoting and marketing your business. She recommends printing a design and your contact details on A5 card to hand out to potential customers in person as this gives you a way of starting a conversation with them.