The traditional business card harkens from an era where a firm handshake and a “call me tomorrow to discuss” paved the way to a signed contract. Despite today’s proliferation of digital communications, for some businesses a traditional card still makes sense. Weighing whether to go digital to stick with the paper? Here are some pros and cons for leaving an impression with a printed business card.
For many small business owners, marketing doesn’t come naturally. A business card is a simple and established way to network and get your small business known in the community. Here are some other advantages:
- Deliver Important Information: A business card is meant to provide vital information about your business, including phone number, address and website. These details can help prospective customers find your business easily.
- Create a Positive First Impression: Delivering a very practical and convenient marketing tool, the business card can help you make a great and lasting first impression.
- Save Time: Handing over a business card takes less time than writing down your phone number, address and website.
- It’s Inexpensive: Ordered in large quantities, business cards deliver some of the most inexpensive marketing tools you can find today. A business promotion expense, the printing and design fees can be written off on your taxes and paid for using your company’s business prepaid debit card.
- It’s Effective: Although digital business cards are becoming more popular, many business owners prefer having something physical to hand out to potential customers they face to face. Business cards are especially effective if you’re in an offline or creative industry. Graphic design firms, arts and crafts companies, and painting services can showcase their unique talent and service in the design of a printed business card.
A Few Cons
You’ve worked hard to start your own business and are no doubt excited to promote it any way you can. It’s important to consider the appropriate channels to promote your business, and business cards may not always be the best solution.
- Cost: It’s true that business cards are inexpensive, especially when ordered in large quantities. However, small businesses typically don’t need thousands of business cards at one time. Ordering business cards in small quantities can make them quite expensive. Additionally, there are situations when business information changes. This implies additional costs because you have to replace your old business cards with new ones. Business cards that stay in boxes whether because of excessive quantity or outdated information are simply a wasted expense.
- Accessibility: Another essential drawback consists of the fact that you may forget to take your business cards with you. In this case, the only thing you can do is to write your telephone number and address on a piece of paper, which is quite unprofessional.
- Organization: Consider your card recipient’s preferred way of networking. As people adopt digital forms of saving contact information, the business card may become a cumbersome requirement of time and file organization.
Being aware of the disadvantages related to business cards, more and more business owners opt for digital business cards, which deliver a fantastic way to showcase products and services. However, experts advise businesspeople to use these alternatives only to complement the paper business card, which remains the most valuable tactile reminder of a company.
Marilyn Smith specializes in covering the latest news of interest to small business owners, including business prepaid debit cards.