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Tag Archives: Promoter (entertainment)

How To Put On A (successful) Gig

32612c95eab017aa71621705f40Slash-05The music business is one of THE most difficult businesses to get yourself into, believe me I have seen many try and fail!  But one thing I did notice about people who were looking to get into the business is they had the thirst and the determination to put on some really crummy gigs in some even worse bars.

So I thought I would share some of my experience of putting on a gig and hopefully can help some people who are thinking about putting a gig on somewhere and how they can put it all together.

Seek some experience

Ask around some local music bars and get in touch with organisers and promoters who can set you up with some experience.  Offering to be a roadie, which essentially is a dogsbody but what this allows you to do is to be near musical acts and understand the finer points of putting on a night of your own.

Speak to local acts

Build up a relationship with local acts and meet as many as you can.  By doing this you can then approach them about playing at your night and also puts your name out there.  Don’t forget all the online resources there are too such as Twitter and MySpace.

Find a venue

Check out your local area for venues that are available for rent.  Schools, cinemas and function rooms should all be available to you but keep in mind the size of the venue and also the facilities that they offer as part of the deal.  Will the venue provide sound engineers or a PA system and in particular the last point as this can save you money down the line.

Costing the project

It always makes sense to cost the venue for the night and add it to your total budget, some venues insist on taking a cut on ticket sales and if this is the case make sure that it does not exceed 40% as this can eat into your budget too heavily.

Organise Security

This is one point I cannot stress enough.  Speak to a reputable company and have them supply security for you.  If something happens then it is always safer to have people who are trained in dealing with those situations.  Some laws even insist that security is undertaken by professionals.

Liability insurance

Going to all the hassle and expense of putting on a gig shouldn’t be at jeopardy because of $200 or so.  Getting Public Liability Insurance protects you from any damages that may occur and is generally a good idea.

BANDS

Determine which bands you will have playing at your gig and a wise move is to choose a band who have a good following so you have a better chance of getting more people through the door.

PROMOTION

I cannot stress enough how important it is to promote your night as best as possible.  Get some friends to hand out flyers, set up a Facebook page or Twitter account and push what you are doing to people.  Ask the bands that are to perform to mention the night on their profiles too.  Also another great idea is contacting local radio station and ask them to spread the message, sending demos will do no harm either.

Michael Wood has spent many years providing merchandise including lanyards and badges to bands and music promoters, if you would like to speak to Michael about blogging or seek advice you can email him at woodie19838@gmail.com.

 

 

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5 Tips to Getting Started with Event Promotions

With the global economy in turmoil, you’d think that people would tighten their financial belts and concentrate on spending on necessities. However, the way the entertainment industry has thrived in recent years says otherwise. In fact, if you’re running a business right now, you might want to consider promoting a company event with the help of event promotion services. Here are some tips to get you started on the right foot. Remember, just because there’s a downturn in the economy, doesn’t mean you should neglect your efforts to promote your business. In fact, with consumers more careful about whom to buy their products and services from, it’s imperative that you convince them to check out what you have to offer.

Set aside 2 weeks for promotions and advertising

If you want your advertising efforts to have results, it’s always best to advertise in advance for at least 2 weeks. You can discuss your method of advertising with your event promoter, whether it be flyer distribution, posters, perhaps even a billboard in your area. Your promoter will understand what your needs are and how to make the most out of your budget.

Make use of traditional media

The Internet may have grown to become a popular platform for promoting events and interacting with customers, but that doesn’t mean traditional media platforms are already ineffective. You can still benefit from contacting radio stations and newspapers to advertise your event. You can have them promote your event in exchange for promoting them in return through posters, flyers and announcements at the event.

Take advantage of social networks

If you already have a Facebook page for your business, then go ahead and make a Facebook event. You can invite your customers who ‘like’ your page, and give special perks to those who confirm their attendance. You can also send out frequent updates via Twitter and your official business blog.

Spread the word yourself

Convincing your target audience to come to your event can be a difficult endeavor, so it pays to make use of your network of friends and acquaintances to at least guarantee that some people will show up.  Tell your friends about your event and have them tell their friends in turn. Word of mouth is the best form of advertising, so make the most out of it.

Keep a cool head

If there’s one thing that’s true for all events, it’s that something is bound to go wrong. Deal with the fact that no matter how hard you try, your event will run into some minor difficulties here and there. Some things will never go according to plan, so be prepared for it. Keep a cool head, maintain your composure and be ready to adapt to the situation. When in doubt, you can always hire an expert like www.venderepartners.com to help.

Mark Doyle is a freelance writer who needs a little help from time to time with demand generation.

 

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