Google regularly updates and changes its search algorithm. After the Panda update, many website with high rankings, found that the rankings had dropped like a stone. It seems Google is trying to reward websites which are high in quality over the countless junk sites. The websites whose rankings dropped were mainly those which had bad HTML, poor SEO and broken links. Therefore, the strategy after Panda has to be changed, in order to get good search engine rankings.
SEO strategies which have diminished value after Panda:
* Exchanging links – two-way links, multiple links etc are already obsolete. For ranking purposes it seems to be an outdated strategy.
* Buying links – Google has always frowned upon this practice and bans sites which indulge in it. It may not be a good idea for SEO.
* Repetition of anchor text – repetition of anchor text is not a good way to improve rankings. It is better to have a variety of keywords, which helps direct the search towards the site.
SEO strategies which work after the introduction of the Panda update:
Even after Panda, by using a combination of good content and SEO, you will be able to maintain a high rank. These are some of the techniques which will help in getting and maintaining a good rank with search engines.
* Guest Post blogging:
The links that you place in your guest post, work very well in directing traffic towards your website. Guest posting should be one of the foundations on which you build your website. If your guest post is published in well-recognized authoritative sites, then the benefits to your site are immense.
* Article marketing:
Article marketing through Ezine articles and Articlebase do help in SEO ranking. However, they are now not as effective as they were before. They do help in SEO strategy since the articles contain original content and the link to your site.
* Social media:
Though the use of social media does not help in SEO, it adds votes in your favor from a very wide base. This will help you in gaining recognition and also helps building your brand image.
Use of better quality blog content which have been SEO’d:
Though content are not the only criteria for building a website, good quality content will please visitors and have spin-off benefits. Even here the use of SEO is relatively important since your keywords will help keep the message focused.
Get recognized as an authoritative source:
Instead of doing unethical things to stay ahead of the competition, by supplying high quality content, which can be backed by reliable sources, you will be respected as a person whose writing can be trusted. It is wise to know which niche you are well versed in and stick to it; instead of trying to be a “Jack of all trades and master of none”.
Use natural link building, on-page SEO etc.:
When you are building a link, contained within the original content, then it should be to a related topic to seem natural. This way Google will not treat it as spam. Even today, it is relevant to have your content with good SEO.
Panda has forced a rethink on SEO strategies. SEO done by hand is bound to be safe from updates. If you create quality content which matches the SEO, then you will not face any problem with your ranking. By assiduously building a site, you will be benefited in the long run.
Tom is a regular contributor to www.make-a-web-site.com