I’ll have to admit, I was one of the early haters. I had friends that would twit in the morning because they brushed their teeth. The one historical entry “ coffee, coffee, coffee, coffee, coffee, (about 10 more times, then…) yes please!” is still number one on my Darwin list. I digress. Despite the initial rather juvenile applications that the twit-o-verse seemed to attract, practical Malthusian laws were soon to prevail.
I can click on this link and learn all about it. I can click on links for company press releases, for job hunters and hiring managers alike. I can send tech links for product releases or schematics and drawings to my field engineers… the list is endless.
In preparing a course for a group of executives I found the true power of this tool, and it is amazing. I use it to broadcast my blogs and I never even have to touch the platform. It is linked automatically to my WordPress account, tweets to my flock, and posts automatically to my LinkedIn updates. With this simple platform I feel like I have the communication power of a Super Cray (remember those?) on my iPhone. No company should do business without tapping into this!