Video communication is not just something you see in sci-fi films anymore; it is now all around us. Over 400 million people around the world have opened a Skype account, and around 30 million people use it concurrently. In 2005, Skype was sold to EBay for $2.6 billion – and then in 2011 Skype was sold to Microsoft for $8.5 billion. This gives a huge indication of the rate at which Skype is expanding; invading workplaces everywhere around the globe.
Even though Skype plays a big part in people’s personal lives (being able to contact family/loved ones who are far away) – it also plays a big part in the world of Business. Companies around the world are beginning to wake up and smell the Skype; beginning to understand the true power of the online communications giant. Here are the top benefits of using Skype for business.
On Skype, if you call another Skype user it is completely free – and the same applies for the video call functionality. If you are looking at Skype’s ‘no fee’ service; instant messaging & screen sharing are also free to use. However if you want to call a landline or mobile does indeed offer lower rates than other phone services; in 2007 Skype conducted a survey which revealed 95% of companies using Skype had reduced costs on telecommunications. Skype also offer a premium service which can be seen to benefit companies through extra features.
Choosing the premium service can be to the advantage of a company. With the premium service the user is entitled to zero advertising, live chat customer support, 30% off a HD webcam…and most importantly group screen sharing & group video calling.
Group screen sharing & group video calling are perhaps necessities for a business in the contemporary workplace, for sharing work with colleagues couldn’t now be easier; creating a more efficient workplace. In a survey of 250 companies which use Skype, a whopping 80% remarked that it improved employee productivity. Client proposals can be created online, designs and files can be pinged around from one employee to another – faster than ever before. On top of this, with Skype’s group calling it eliminates the need for another service’s conference calls – again, reducing costs.
Creating relationships within your business is important; whether it be with colleagues, bosses, clients or even consumers. Face-to-face interaction is the best way to forge & nurture relationships, which is why Skype is seen as a completely valuable tool within a modern day business. Building lasting relationships through your business will always be financially rewarding in one way or another. By utilising Skype, you’ll be taking positive steps towards ensuring bridges are being built internally & externally through your business.
It is becoming common practice through many industries to use Skype as a method of interviewing. Interviews can sometimes be a costly practice for companies, having to pay for travel & accommodation for many potential employees. However using Skype, interviews can be conducted to gain a very good idea of an employee without them having to travel; wasting time & money. Skype interviews also allow the employee to feel more comfortable, since they will perhaps be operating from their home environment and will not have to worry about getting nervous in a waiting room with potential sweaty palms.
The only downside to Skype is that sometimes you may experience some lag on calls (delay), or even calls which are rejected/broken up midway through. Also, there is plenty of information on the internet regarding security of your company; that privacy is potentially an issue with Skype. However, if you read up on being secure whilst using Skype; you should have nothing to fear. In the coming years, Microsoft, who now own Skype, will be seen to be doing their very best to keep Skype security-safe.
All in all, with so many different features Skype has to offer – it will able to help your business in one way or another. Reducing costs, increased efficiency and relationship building are just some of the ways Skype’s services could have a positive impact on your business. Skype is the future, and the future is now.
Many thanks to Ladbrokes Online for their assistance in compiling together this article and helping us understand how communicating and interacting online helps further businesses.